Ozon Mobile Application

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2025: Ability to create cherry leaves and product picks

Ozon users will be able to create cherry blossoms and product collections on the platform. The company announced this on July 21, 2025.

The features will help customers share gift ideas with their loved ones, structure favorites and find inspiration to shop through other users' recommendations.

Vishlists will allow you to save the desired goods for the future or share the list with loved ones - so they will know what to give for the holiday. These can be birthday ideas, a list of housewarming gifts or goods to please yourself. Those with whom the user shared the cherry list will be able to "book" the gift in the cherry list so that the presents are not repeated.

With the help of collections, buyers will be able to create their own collections of goods on Ozon on interesting topics: for example, "Dresses for the summer" or "Ideas for the kitchen." This will help you structure your favorite items or maintain a shopping list.

By default, cherry leaves will be private, and new collections will be public - they will soon appear in the buyer's profile on Ozon. This way the authors will be able to share interesting finds, and other users will be able to find the right products. Any selection can be made private by selecting the desired setting when creating it.

We see that our users like to find new products through reviews and recommendations from other buyers. 75 thousand users subscribe to each other every day, and we continue to develop social interaction on the site. By launching new functionality, we not only give customers a convenient way to create lists of goods, but also an additional opportunity to find interesting shopping ideas, "said Ksenia Tikhonova, Ozon Product Director.

2024: Moving fashion range to Ozon Fashion platform

Now the entire range of clothing, shoes, accessories and jewelry will be on the Ozon Fashion platform. Ozon announced this on July 9, 2024. Read more here.

2022: Launch of the "Moments" content feed

On April 19, 2022, Ozon announced the launch of the Moments content feed in the application and the investment of a billion rubles in support of the authors.

"Moments"

According to the company, "Moments" are visible to Ozon users in several regions, soon the entire audience of the site will see them. "Moments" can be found by clicking on the central button in the lower panel of the application. You can like videos, and you can subscribe to especially remembered authors. Users of the Ozon mobile application will also have a profile in Moments - in it you can see the created content, subscribers, change a nickname and upload a photo.

The main way to monetize content will be to add links to any goods to the video, and they do not have to be bought - it is only important that the goods are sold on the site. At the same time, Ozon says that there will be other monetization options, since Moments will constantly develop.

For sellers of the marketplace, Moments will become an additional channel for promoting goods - in addition to all the tools of the Ozon advertising platform. They will be able to use Moments as an additional point of contact with buyers, and in the future, attract bloggers to create native content. As of April 2022, about 200 sellers are testing the tape.

In April 2022, monetization will be available to bloggers and authors who pre-apply. Based on their experience and feedback, monetization will be scaled to all users, this will happen in the summer of 2022. To calculate rewards for content, Ozon plans to measure different engagement metrics, such as viewability, conversion to purchase, and number of views. At the initial stage, the reward can reach 80 thousand rubles per month, in the future the fork will increase.

"Moments" also suggest gamification elements for authors - they will have the opportunity to receive tasks from marketplace sellers and earn money through native integrations. Ozon plans to invest 1 billion rubles in support of the authors of the content.

As of April 2022, 50 million unique users visit Ozon every month. They read reviews, look for recommendations, study video reviews of goods, and also share their own opinions about the purchased product. We believe that this community needs content not only about goods - so we welcome the full variety of content in Moments - about impressions, important life moments, the lifestyle of users, travel - about anything. said Evgeny Shirinkin, head of social commerce Ozon