Sokolov Network Uses Smart ID Engine

2022: Using AI-based safe passport recognition

In the company stores of the jewelry brand SOKOLOV, they use the technology of safe recognition of the passport of the Russian Federation based on AI, developed by Smart Engines. The retail chain launched the process of exchanging old jewelry for new ones - "Trade-in." The promotion allows the buyer to hand over his product and get a significant discount on a new one, while the seller needs to request a passport from a person and record the operation of exchanging jewelry with precious metals and stones. This was announced by Smart Engines on May 30, 2022.

Large-scale advertizing support for the action was carried out, which significantly increased the burden on trade personnel in the SOKOLOV network. The application of the software product Smart ID Engine made it possible to transfer these operations from cash desk mobile device to employee, as well as significantly speed up the identifications customer process. The analytics showed that the seller began to spend an average of 3 times less time on the Trade-in process, including due to the fact that there is no need to enter data manually. Cash registers were unloaded, which had a positive effect on customer service in the store.

It is enough to show the document, and the to the camera phone Smart ID Engine system automatically recognizes passport data and fills in all the fields necessary to identify the buyer of the product.

The flagship GreenOCR technology provides high speed and accuracy of recognition in the video stream in real time, when shooting from different angles and under different lighting conditions. The time for recognizing the data of the main turn of the Russian passport on 1 frame on a mobile phone is approximately 0.15 seconds. Smart Engines software products do not require any special skills from end users.

From Smart Engines, we received a tool that, in just seconds, automatically completes the documents required to complete transactions by the seller in the store, in accordance Russian with the law. It is important that the software product we use does not pose risks to safety client data. Having received such a tool, employees of the retail network can devote more time to their main task - working with customers, said Sergey Andreiko, head of the development group of the application seller SOKOLOV.

This is our first experience of cooperation with representatives of jewelry, and industries we are glad that one of the representatives of Russian the SOKOLOV brand market became our first client in it. I would like to note the high qualification of the SOKOLOV team, which fulfilled integration our product in its own, mobile application commented on Ph.D. Vladimir Arlazarov, Gneeral Director of Smart Engines.