Magnet Mobile Application

Main article: Mobile applications

2023: Integration with the Magnit Delivery service

The company Magnet"" announced on July 4, 2023 about integration service "" in Magnet Delivery its main. mobile application This will improve the purchasing experience and significantly increase the number of users of the own delivery service. retailer More. here

2022: Subscription Testing

Magnit on June 21, 2022 announced the testing of the subscription service for buyers of the Magnit mobile application.

This option will allow company loyalty card holders to receive additional benefits from purchases, various discounts, accumulate more bonuses and spend them in all store formats. At the same time, you do not need to pay real money for this service: customers will be able to purchase subscriptions for accumulated bonuses.

Testing is carried out on a limited pool of buyers, which is 6-7% of the users of the mobile application. For June 2022, six mechanics are piloted in order to determine the most relevant and in demand. Thus, users for accumulated bonuses can purchase various subscriptions that are formed for certain categories of goods or store formats. For example, for subscriptions, increased bonuses are available for purchases in supermarkets, hypermarkets, points "at home" or "Magnet Cosmetics," discounts on seasonal products, as well as a new level of privileges that increases accruals.

Magnit will assess the purchasing response and business test results in terms of growth in turnover and MAU (Monthly Active Users) - the number of unique users in the application per month - and will decide on the timing of scaling and specific mechanics.

The launch of subscriptions is one of the important stages in the development and accumulation of services and content for members of the loyalty program in the mobile application. So, as of June 2022, in addition to accumulating bonuses for purchases and debiting them in all store formats (1 bonus = 1 ruble), users have access to personal coupons to receive a significant discount when purchasing certain goods, individual industrial proposals. Also, clients can become participants in thematic clubs: "pro.mam and dads," "pro.healthy habits," "pro.pitomtsev," receive increased bonuses and have access to the recommendations of specialists.

The number of Magnit loyalty card holders has reached 61 million, the share of purchases using cards is 68% in sales, and the average check of an active card user is 1.8 times higher compared to a transaction without it.