Magnitogorsk Iron and Steel Works (MMK) (1C-Bitrix 24)

2021

Project Background

The customer came to the company "Fact" with the idea to create a site from scratch, where the products of three companies will be presented: PJSC "MMK," LLC "Trading House MMK," OJSC "MMK-Metiz." For the company, a new service is the ability to reduce the chain between the manufacturer and the end buyer. The main target audience of the marketplace is regular customers, official dealers and retail consumers, which means that the service must take into account the needs of different customers.

Purposes

• Create a modern marketplace for selling products directly to customers
• Increase the share of online purchases and automate the sale process
• Increase awareness of MMK Group entities through digital channels

Decisions

Catalog

Dynamic generation of names. The system itself creates the name of the article in the catalog according to a certain scheme, focusing on the values ​ ​ described in the properties. This is convenient when the product has its specific properties (appearance, strength, thickness, etc.).

Automatic conversion. In the item master record, you can select a unit of measure (ton/piece/run meter) and the system will automatically recalculate the price. This is reference information, when ordering, the product is indicated in basic units of measurement (for example, ropes - in meters, sheets - in tons, etc.).

Personal account

In the personal account, in addition to the usual sections, the specialists of the company "Fact" worked out tabs related to the specifics of the industry: "Auctions," "Claims," "Quality Certificates."

When registering, customers can choose whether the status is an individual or a legal entity.

Checkout and Delivery

• Several "quick" order scenarios have been implemented;
• You have set up delivery methods based on warehouse and product type with automatic pricing;
• Popular payment methods have been implemented, including those used bank cards for retail buyers, as well as payment by account for legal entities;
• For legal entities, a scenario for buying online on credit was worked out and implemented - the first service in Russia on the SberBusiness platform.

Result

The company has a plan to achieve the status of the best supplier by 2025, the development of sales through digital channels is part of the strategy. Going online has made it much easier for customers to find and order the desired products. And the customer received a service that includes all the elements necessary for the development of E-commerce.