CDEK.Shopping Platform for ordering goods from abroad

2023

Delivery of more than 34 thousand orders of foreign products per year

SDEK. Market May 19, 2023 revealed business indicators for the year of operation of the platform for ordering goods of popular brands from abroad CDEK.Shopping.

The number of orders delivered to CDEK.Shopping customers from the start to March 2023 exceeded 34 thousand. The largest increase in turnover from delivered orders was noticeable in the 3rd quarter of 2022 - an increase in dynamics by more than 10 times, since during this period the company optimized the logistics problems that arose at the start. As of May 2023, on average, there is a quarterly increase in turnover by 2 times.

CDEK.Shopping delivers orders to residents throughout Russia, with 27% of paid orders coming from Moscow, 10% from St. Petersburg and 63% from the regions. Most often, customers chose products to promote and support health - 35%, clothes and shoes accounted for 34% of orders, electronics - 16%, household goods - 4%, beauty and care - 3%.

The growth of indicators is associated with the active development of the platform to increase the assortment available for ordering: the number of available product items exceeded 300 thousand unique goods in 12 months. In addition, CDEK.Shopping has opened access to a large number of international sales for Russian customers - as part of a separate section, the site regularly broadcasts profitable price offers and discounts from popular online stores from around the world.

39% of orders through CDEK.Shopping came from the United States, 14% from the United Arab Emirates, 11% from Poland, 9% from Italy, 4% from Turkey. At the same time, the greatest dynamics of the increase in demand according to the results of Q1 2023 compared to Q4 2022 is demonstrated by goods from Italy - the increase was 39,400%, Great Britain - 1874% and Germany - 238%.

Both men (50%) and women make orders equally often through CDEK.Shopping (50%), while at the platform launch stage (Q2 2022) the share of men was significantly higher - 70%, since the assortment included mainly electronics, and as of May 2023, positions from 15 categories were presented on the platform (including fashion, furniture, motor goods, assortment for construction and repair).

The most pronounced activity on the order of foreign products among Russians aged 35-44 years - 33%, the share of customers 25-34 years old is 29%, 45-54 years old - 21%, 18-24 years old - 9%, 55 years and older - 8%.

{{quote "We are actively developing the service in terms of benefits for our customers: we integrate special offers from foreign sellers, improve the convenience and functionality of the site and our section inside the SDEK application, optimize delivery times and build costs. So, for example, back in the fall, during the high sales season, the average delivery time for orders was 54 days, now it varies within 2-4 weeks, "said Dmitry Pivovarov, CEO of CDEK.Shopping. }}

CDEK.Shopping represents the interests of individuals as an agent, acting as an intermediary between the client and the seller of the goods. The complex of services of the company includes the search, redemption and delivery of goods from abroad. The purchase of products is carried out on the territory determined countries using the local right of retail purchase and sale. On CDEK.Shopping, original products from such well-known global brands as,, Apple, Samsung IKEA ASOS,, Air Uniqlo Jordan, Massimo Dutti,,,, and Adidas Nike New Balance others are available for order Estee Lauder.

44 thousand Macy's products

CDEK.Shopping has more than 44 thousand items of original Macy's products. Unlike other Russian services that provide delivery services from an online store, the company offers a full cycle of ordering goods with the ability to choose and pay through its own window. This was announced on April 21, 2023 by SDEK. Market.

The collection from the Macy's store on the platform also includes the American clothes accessories from Calvin Klein, Michael Kors, Levi's, Ray-Ban, Polo Ralph Lauren, DKNY and other brands. There are also models with the labels INC International Concepts, Charter Club, Bar III, Style & Co, Alfani.

As of April 2023, at CDEK.Shopping, customers can choose and order products from more than 245 thousand product items in the category of men's, women's and children's clothing, in accessories from more than 25 thousand. According to CDEK.Shopping, in anticipation of the spring-summer season, since March, women's interest in foreign brands and skirt models has intensified - the number of orders increased by 30% compared to the previous month, scarves and scarves - by 25%. Men began to choose accessories more often - the increase was 69%, belts - 42%, beach clothes - 8%, bags - 7%. Demand for the unisex model's sunglasses rose 46%.

Unlike other intermediary services that offer Russian residents the purchase of products from Macy's, CDEK customers do not need to order goods on their own in an online store, convert currency for payment and organize delivery taking into account the received personal address in the United States through their personal account.

CDEK.Shopping provides the opportunity to order foreign products on an all-inclusive basis: the client selects goods on an online showcase, draws up and pays for an order, and the company provides the purchase of goods, customs clearance and logistics. All costs, including logistics, are already included in the cost. As a result, the client immediately sees how much this or that order will cost him to receive at a convenient address or at the nearest point of issue of SDEK orders. You can pay for the order with Russian bank cards, including the Mir payment system.

Expansion of the range of brands of the luxury segment by 2 times

More than 1.5 thousand items of original products of the brands Gucci, Supreme, Off-White, Jacquemus, Bottega Veneta appeared on the platform for ordering goods from abroad CDEK.Shopping. This was announced by SDEK Market on April 4, 2023.

In total, more than 3 thousand SKUs are now available for order in the luxury segment, including clothes, shoes, perfumes and accessories from Balenciaga, Karl Lagerfeld, Moschino, Baldinini, Ralph Lauren, Yves Saint Laurent and others.

The Kering group of companies, which owns the brands Gucci, Balenciaga and Yves Saint Laurent, announced the closure of a number of stores in Russia in March 2022.

From the latest collections on the CDEK.Shopping platform, you can find "Big Red Boots" from MSCHF, as well as previously released Balenciaga hoodies with the Simpsons, Gucci Rhyton sneakers with Mickey Mouse or a jacket from the overall NBA, Nike and Supreme collaboration. You can pay for the order with Russian bank cards, including the Mir payment system.

Despite the fact that the demand for luxury brands, although it is narrowly segmented, nevertheless shows positive growth dynamics depending on the increase in the number of presented assortment on the platform. Often, in the concept of luxury formed by Western standards, domestic brands cannot yet offer worthy alternatives. In this context, an important role for consumers is played by the brand's proven reputation and history. Among our users, this is especially noticeable in perfumes: the number of orders in March increased 14 times compared to February. And we intend to actively develop the direction, - said Dmitry Pivovarov, CEO of CDEK.Shopping.

CDEK.Shopping represents the interests of individuals as an agent, acting as an intermediary between the client and the seller of the goods. The complex of services of the company includes the search, redemption and delivery of goods from abroad. The purchase of products is carried out in a certain country using the local right of retail sale.

Tracking CDEK.Shopping orders through the SDEK mobile application

At the end of 2022, international express delivery operator SDEK integrated mobile application in functionality for issuing and tracking orders for. CDEK.Shopping At the end of January 2023, CDEK customers issued more than 10% of all orders for.Shopping through. This was announced application on February 6, 2023 in the company. SDEK.Market More. here

2022

Adding the Zara Kids brand to the range

On the platform for ordering goods from abroad, CDEK.Shopping Russians can now order Kids things Zara , as well as top collections - Nike Air Force 1, Jordan, Air Max and Blazer. Separately, it's worth noting that Zara Kids is now available in an expanded range. The company SDEK announced this on November 11, 2022.

Only 200 positions from the Zara Kids collection are presented on the platform, but, as representatives of CDEK.Shopping said, the line will quickly expand, as customers often asked about children's clothes and shoes of the famous Spanish brand. Previously, Zara Kids was presented in Russia in a limited edition, today CDEK.Shopping offers unlimited shopping for children. Dresses, shirts, sweatshirts, trousers, outerwear and shoes - CDEK.Shopping features original products from Turkey, Spain.

As for Nike, previously, the brand's clothing and shoes were already available to CDEK.Shopping customers sports. Since November 2022, the range of goods has expanded significantly - goods from the Air Force 1, Jordan, Air Max and Blazer lines have appeared on the showcase. Delivery of original models is carried out from, USA Spain,. Italy In total, the site presents about 1000 items of Nike clothing and shoes. The range is planned to be expanded further so that Russian consumers have access to the brand's original collections.

More than 1000 brands are already represented on the CDEK.Shopping platform, including Zara, Uniqlo, Armani Exchange, H&M, as well as Apple, Samsung, Dyson and many others. In total - more than 45 thousand goods. Customers can pay for goods using Russian banks, including Mir. The average delivery time for goods is 30 days.

Launch of delivery of Zara and Uniqlo brands

The platform for ordering goods from abroad CDEK.Shopping has launched the delivery of the brand's clothing Spanish Zara and. Japanese Uniqlo The company SDEK announced this on October 14, 2022.

The site presents women's and men's clothing of these brands. So far, more than 2 thousand commodity names of Zara and more than 1.5 thousand - Uniqlo have been placed on the showcase. Shopping delivers Zara from Spain, Uniqlo from Poland.

Branded clothing footwear and the middle price segment are the most popular categories in delivery from abroad. We will open to Russians access to new collections of popular brands at attractive prices, - said Dmitry Pivovarov, Managing Director of CDEK.Shopping.

CDEK.Shopping delivers fashion segment goods from Spain, Italy, Poland and other countries. The average delivery time for goods from Europe is 30 days. The company expects to optimize logistics routes and reduce delivery times to 14 days.

Sale of IKEA products

Marketplace CDEK.Shopping, owned by the delivery service, SDEK began selling goods. IKEA This became known on September 7, 2022. Products Swedish retailer will be imported into. Russia Turkey

As of September 2022, the site has about 500 items, among which you can find textiles for the house, dishes and small furniture. It is known that representatives of the marketplace plan to expand the range and are already dealing with logistics issues for the delivery of large goods.

Products from IKEA are among the top 3 searches for CDEK.Shopping. People want to buy "the very" products from IKEA, not similar to them. We strive to provide Russians with access to the largest assortment of IKEA, - said Dmitry Pivovarov, Managing Director of CDEK.Shopping.

The cost of goods will be slightly higher than in the original stores. So, for the classic Roman curtain Ikea Ringblomma will have to pay 1,730 rubles, and the Tartbak baking dish will cost 1970 rubles.

Shortly before that, it became known that IKEA is going to resume the work of stores and warehouses in Russia within the next two years and does not plan to sell business in the country. About 700 employees of the company will continue their work. Earlier it became known that the retailer's plant in Tikhvin in the Leningrad Region will resume work on September 1. At the same time, half of the employees will be dismissed^[1]

Credit Payment Option

The CDEK.Shopping platform has made orders for goods from abroad even more affordable. Now you can pay for the order on the site in parts. The loan can be taken for 6 or 12 months. When repaying the full loan amount in the first 5 days after placing an order, interest does not need to be paid. This was announced by SDEK Market on August 18, 2022.

Payment on credit is especially in demand among those who order electronics and premium household appliances. For example, on the platform you can order professional laptops, ovens and coffee machines worth several hundred thousand rubles. Such equipment is willingly bought on credit. CDEK.Shopping adds to the showcase only those goods that are more expensive on the Russian market, as well as models that are not available in the Russian Federation. First of all, we are talking about brands that left Russia, for example, Miele.

For those who make small purchases, CDEK.Shopping canceled the minimum order amount. Now you can even order one jar of vitamins or lipstick on the platform.

The innovation will primarily help those who order products for beauty and health. Dietary supplements, vitamins and cosmetics make up about 40% of the products ordered on the platform.

Previously, those who wanted to make an order for up to 5 thousand rubles threw baskets. We have optimized business processes and are now ready to deliver even the smallest orders of any value. We analyze user behavior and develop the platform so that ordering goods from abroad is simple, profitable and familiar, - said Dmitry Pivovarov, Managing Director of CDEK.Shopping.

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