SDEK Mobile application

Main article: Mobile applications

2023: Tracking CDEK.Shopping orders via SDEK mobile application

At the end of 2022, international express delivery operator SDEK integrated mobile application in functionality for issuing and tracking orders for. CDEK.Shopping At the end of January 2023, more than 10% of all orders for CDEK.Shopping customers issued through. This was announced application on February 6, 2023 in the company. SDEK.Market

Users of the SDEK mobile application have access to the full range of options for the mobile version of the platform website for ordering goods from abroad CDEK.Shopping. Thanks to the automatic identification of customers, the process of registering and selecting goods in the catalog has become easier, it is also convenient to manage the delivery process: registration and tracking of order status, selection and change of delivery address, payment online. In the "Track" section, users can see the location of the order if the item is already in delivery in Russia.

According to CDEK.Shopping, the profile of customers who place an order through the SDEK mobile application and through the platform website is significantly different. For example, men are much more likely to show interest in the catalog of goods through the application - their share is 76%, while in the web the gender division is less pronounced - the strong half of humanity is 54.8%. The younger generation of 25-34 prefers to use the app (33.5%), while a similar proportion of customers (32.6%) on the site is the older cohort (35-44 years).

By product category, app users more often prefer smartphones and electronics in the CDEK.Shopping catalog (20.27%), while beauty and health products are more popular with customers on the site (18.31%). At the same time, interest in fashion (clothes and shoes) is almost the same on both platforms (34.5% - in the application, 30.3% - on the website).

About half of the users of the CDEK.Shopping site make up, and the inhabitants Moscow St. Petersburg corresponding areas - 49.7%. Customers from the regions prevail in the mobile application - their share is 65.9%. Most often these are residents,,, and Krasnodar Territory Nizhny Novgorod Sverdlovsk Chelyabinsk Novosibirsk regions.

The growing interest in services among SDEK clients is visible and the company intends to provide convenient service, as well as provide additional opportunities. The next stage in the development of the platform within the application will be the creation of a more native interface for the product showcase and ordering. In addition, based on the interests of customers, the company will be able to develop personalized recommendations for the range. Until July 2023, the company expects to increase the number of customers from the application by 2 or more times, taking into account the preservation and improvement of dynamics in the first month,

Earlier, SDEK noted that the number of active users who at least once entered the application within a month in December 2022 exceeded 2 million people. On average, more than 200,000 shipments are created in the SDEK application every month, users track more than 800,000 parcels.

2021: Map Integration

On April 26, 2021, SDEK announced the integration of cards into its mobile application. With their help, the user can route directly to the checkpoint.

As a rule, the recipient has to look for a post in the shopping center for a long time, since usually he is informed of the address of the premises and the number of the post. Now SDEK users can see the specific location of the checkpoint in shopping and business centers on the map in the mobile application, where the company has integrated Google Maps, Yandex.Maps, Yandex.Navigator and 2GIS.

After clicking the "Route" button, an application will open with maps of the user's choice: these can be maps from Google or Yandex.

Also, through the SDEK application, you can track your order, find addresses, phones and opening hours of the nearest office, calculate the cost of delivery, call a courier at home, change the place of delivery and pay for the order online. As of April 2021, about 700 thousand users use the application every month, and the total number of installations has exceeded 3 million.

In addition, the application now allows you to evaluate the work of SDEK couriers.

{{Quote 'When the order goes to the "Delivered" status, the user receives a push notification with an offer to evaluate the employee. When you open, the evaluation page appears. - comments the leading product manager Olga Staub, - You can also evaluate the work of an employee from the order card. This function is available to customers authorized in the Personal Account and those who track packages by phone number. }}