M.Video created Em.V digital influencer

2023: Creating your own digital influencer named Em.Wee

On May 23, 2023, M.Video, a M.Video-Eldorado Group the Russian company in the field e-commerce of retail trade electronics and household appliances, created 3D modeling its own digital influencer named Em.V. Influencer will lead, social networks retailer blogs on the retailer's media platforms and participate in advertising campaigns.

Em.Vee

As reported, Em.Vi's virtual photorealistic avatar will become M.Video's tool for communication with a young audience and experimental projects in the field of marketing, including as part of a collaboration with brands-manufacturers of gadgets and equipment. The heroine was created for various platforms, including the Unreal Engine game engine, has a visual embodiment and her own voice. Thanks to motion capture technology, AI models for speech and audio processing, Em.Vi will be able to independently stream streams, talk to the audience through a gpt-like language model, and help navigate products and services. The influencer will lead the retailer's social networks, a blog on M. Klik - the media platform of M. Video, participate in advertising campaigns, including on TV.

Em.Vee

The avatar already at the start has a well-thought-out legend of "personality" - in terms of preferences, character, emotions, which distinguishes M. Video's project from similar virtual influencers on the market. The girl has a bright appearance, charismatic, knows little about real life, but she understands the technique for an interesting and comfortable pastime. She embodies various features of Aelita, characters in video games, as well as v-tubing trends on Twitch. Em.Vi "her own girl," who dresses brightly and in the latter fashion trends. She tries to understand people, the meaning of life, loves to ride a skate, music and parties, but her main hobby is to inspire people to look at familiar things from a different angle: in technique to see more than just technique, and in simple human joys to re-find a source of inspiration that we may have simply not noticed. For greeting, she uses the signature gesture in the form of the letter "M" and the phrase "All Em.Hello!"

Thanks to artificial intelligence and accumulated experience, M.Video Em.Vi knows everything about gadgets, can be interesting, useful and interesting to talk about them, being on the same page with a wide audience, especially zoomers.

The retailer's team worked for several months together with the Russian studio for launching digital avatars and high-tech content ITSALIVE over the image, persuasiveness, character and other details of the embodiment and "life" of Em.Vi within the framework of the ecosystem.

Em.Vee

Em.Vi will act as a carrier of the company's DNA code, our "voice and face" in the digital space, adaptive for various tasks and tools. The heroine will be involved in promos and content projects, from conducting headings in brand media and social networks or generating CRM mailings, to product recommendations and conducting her own sales online. A special software is written for the virtual avatar, which in the future will be able to generate automated content. told Vasily Bolshakov, Director of Marketing and Digital Experience of M.Video-Eldorado Group Client

At the start of the campaign, EM.Vi had its own page on M.Video's website. EM.Vi started her own blog in the magazine M.Klik, where she answered questions about herself, and is already actively getting acquainted with the audience of VKontakte and Telegram.