Sunlight Dating Dating Service

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2023: Launch of our own dating service "Sunlight Dating"

SUNLIGHT announced on July 31, 2023, the full-scale launch of the SUNLIGHT Dating dating service in its own mobile application. In total, investments in a mobile application for 5 years amounted to half a billion rubles, while 70 million rubles were spent on the development and launch of a dating service from the beginning of 2023.

The SUNLIGHT Dating service, where you can go from the main screen of the SUNLIGHT mobile application, will help you find a partner for friendly and romantic relationships, access to the service is free and active throughout the country. This product is its own IT development and has no analogues in the world at the moment. SUNLIGHT has integrated the dating service into the e-commerce app.

The identity and visual style of the dating service were developed by Artemy Lebedev Studio. Registered users onboarding by click and can download their first video, which provides access to all functionality: sending likes, creating pairs, communicating. The service implies advanced features: you can communicate in peer-to-peer, chat including video teams, and in the future it will be possible to send gifts. The selection of pairs takes place automatically according to common interests after a questionnaire based on ML-, algorithms navigation is to the application carried out by the usual gestures for acting.

The service offers a number of free premium functions: you can see who liked you, there are unlimited swipes, a rewind function, in the fall of 2023 a super like, boost and other features will be added. All this functionality is paid for in applications such as Tinder, Badoo, Mamba, etc.

SUNLIGHT Dating "is special in that they initially have a huge female audience, and also actively increase the male audience. Algorithms "SUNLIGHT Dating" when selecting a pair also take into account age, gender and other parameters for searching for users. Chatting through video messages allows you to see your interlocutor and make sure your profile is authentic. In addition, a loyalty program is integrated into the dating: for certain actions, users receive bonus rubles under the SUNLIGHT loyalty program, which can be spent on jewelry

A further stage in the development of the service will be improvements in the main functionality. There will be video calls, advanced verification and other features. In parallel, there will be more functions for receiving and spending bonus rubles so that users of the SUNLIGHT dating service can get the most out of integration into e-commerce. The project has become an experiment for Russia and the world in the use of electronic technology commerce for dating.

We launched a dating service in which people communicate and meet only with the help of video. We believe that this completely different format of communication in dating applications will appeal to our current and future users, noted Yuri Matusovsky, Chief information officer of SUNLIGHT.