Magnolia has begun to accept bank business cards at the cash desks: legal entities will receive closing documents in electronic form

2023: Automatic recognition of legal entities at Magnolia cash desks when paying by business card

Moscow supermarket chain Magnolia"" offered owners bank business cards a way to save time and simplify interaction. If shop a business card is paid at the checkout legal , the face is now recognized automatically. This was announced on August 24, 2023 in the company. This Crystal Service Integration allows you to immediately print the details of the business user on the fiscal check, and translate work with closing documents into electronic form, in full compliance with the requirements of the law. RUSSIAN FEDERATION The technical side of automation is provided by the solution "" from OEM-service the company. Its Orange Elephant Media connection is available to all networks trade with a cash system. Set Retail

It is enough for the cashier in the interface to select the appropriate payment type, then everything happens automatically. The decision authorizes corporate banking clients, transfers information to the OFD, prints the client's details on a fiscal check. One of its main features is the fulfillment of 54-FZ requirements in terms of enriching a cash check with additional tags when calculating between organizations or individual entrepreneurs with the presentation of electronic means of payment. Among them: the name of the organization, full name (if any) of the individual entrepreneur, TIN of the buyer.

The service does not create an additional burden on the accounting department: OEM independently forms and sends closing documents to the personal account of the business user bank or for E-DOCUMENT FLOW reimbursement VAT in accordance with Article 169 (NC). RUSSIAN FEDERATION

Magnolia has been operating in Moscow for more than 30 years. Supermarkets are within walking distance of offices and business centers, and our customers are, among other things, business people to whom we offer a wide range of products: from ready-made cooking to stationery. The work of legal entities through business cards at cash desks is an opportunity to optimize corporate expenses and automate work with documents after making purchases. Now we and our partners are forming ready-made documents on our own, and it is enough for the buyer to accept them on EDO, noted Director for the Development of Information Technologies of the Magnolia brand Daniil Dontsov.

The service is a recognized decision in the market, which fulfills all legal norms when transactions between legal entities. Business cards as a payment tool are similar to offers for individuals: the same form factor, payment mechanics, loyalty programs. And the segment of business cards is developing faster than the retail market has developed: people have already formed an appropriate payment pattern. According to the study "Russian Business Card Market 2020," over the year, entrepreneurs conducted 316 million operations on business cards in the amount of 4.3 trillion rubles, and the volume of b2b transactions increased by 10% year-on-year, explained the CEO of Orange Elephant Media Zaur Bagaev.

To install the service, the retailer needs to conclude an agreement with OEM. Partner banks, when connected to the service of the retail network, themselves inform the holders of their business cards about this.

Connecting payment with business cards is a way for the retailer to attract an additional segment of customers from medium and small businesses to stores, who were previously stopped by the need to close each purchase with documents from the seller. With the OEM service, you can increase sales without additional costs from the retailer to provide the service to corporate customers of banks, Alexey Ankudinov stressed, the company's product director Set CSI.