Tinkoff Business Compass (geoservice)

The main articles are:

• Geoanalytics
• Geoinformation system
• Big Data

2023: Service Launch

On October 5, 2023, Tinkoff Bank announced the launch of the Compass geoanalytics service based on data on transactions of Tinkoff ecosystem users. It will help businesses find the optimal place to open a retail outlet in a specific area of ​ ​ the city, taking into account customer traffic, the size of the average check and the competitive environment.

"Compass"

As reported, the service relies on data from the Tinkoff Data analytical project, which processes impersonal information about the consumer behavior of 37 million ecosystem customers. The data and their processing models are constantly validated by the Tinkoff Data analyst team.

"Compass" allows you to analyze the location according to the specified parameters and draw up a thermal map of the selected area: the lighter the area in the "Buyers" filter, the more potential buyers, and the lighter the area in the "Competitors" filter - the more competitors.

The service provides analytics for 36 categories of offline retail business: for example, auto parts, car services, antiques, pharmacies, ateliers, bars, household goods, pet stores, bookstores, pawnshops, optics, hotels, grocery stores, restaurants, cafes, beauty salons and others.

With the help of "Compass" the entrepreneur will be able to appreciate:

• number of competitors in the area
• number of potential buyers
• average check in the selected category of goods and services
• average number of purchases per person
• average number of purchases at a point of sale
• average turnover of a retail outlet in the area
• average rent per month
• average rental cost per square meter per year
• the dynamics of purchases for six months in the business category of interest.

The data on the interactive map is updated every month, which allows you to take into account changes in the competitive environment and in consumer behavior.

By default, the map shows data on potential buyers in different parts of the city. You can switch to the Competitors tab to see the density of outlets in the selected category in different areas of the city. The service also allows you to filter suitable locations by the size of the average check.

How you can use the "Compass" from Tinkoff Business:

• To study locations: in which areas the solvent audience is concentrated and which category of business is in greatest demand there.
• To study customers in different cities and districts: their activity, spending by category, average check.
• To evaluate competitors in the industry: the number of similar enterprises or business points in different districts and cities.

"Compass"

As of October 2023, "Compass" for business at the start is available in 16 cities - business centers: Russia,, To Moscow,, St. Petersburg,, Volgograd,, Voronezh,, Yekaterinburg,, Kazan,,,, and Krasnodar Krasnoyarsk. Nizhny Novgorod Novosibirsk Omsk Perm Rostov-on-Don The number of To Samara To Ufa Chelyabinsk cities on the map and industries for analysis will expand.

Entrepreneurs can use the service for free and select the optimal locations for their points of sale. To access the analysis for all business metrics and location data, you must log in to the project website by number. mobile phone After authorization, it will be possible to switch between cities and use the search on the local map.

We launched a service, the main goal of which is to promote the development of entrepreneurship. Compass will become a tool that optimizes the search for places to open outlets and uberizes this process. told Igor Ivanov, director of Tinkoff Business