Moskvorechye Trading (1C:CRM KORP)

2021: Automation of customer relationship management and sales management based on PP "1C:Enterprise 8. CRM CORP at Moskvorechye Trading LLC

About Customer

The branch network Moskvorechye Trading"" is engaged in wholesale. trade auto parts The central office is located in, and To Moscow representative offices in,,, Tver,, Yaroslavl,, Toole,, Ryazan,, and Vladimir. To Kaluga To Samara Rostov-on-Don Kazan Nizhny Novgorod The company Voronezh Magnitogorsk has been operating since 1994. Today, the number of regular customers is over 8000.

Cooperation between Moskvorechye Trading and 1C-Rarus Group of Companies began in early 2019 with the automation of operational accounting based on the Alfa-Auto: Auto Service + Auto Parts configuration of 1C:Enterprise 8 program system.

Continued cooperation was the project of introducing a system of relationship management with suppliers and buyers. 1C-Rarus managers helped make the choice. It was necessary to solve the issue of storing information about counterparties, build a business sale process, and simplify management control. The solution was the program "1C:Enterprise 8. CRM CORP. "

The program was installed on user workplaces, training and configuration of the information base was carried out. At the moment, 36 employees of Moskvorechye Trading work in the system.

Functions

The following functions are automated:

• Customer Relationship Management (CRM)

Automation result

• Customer loyalty has become higher. The display and storage of contact data and interaction history in the system made it possible to improve the quality of work, there is no need to clarify the needs and ask for information when communicating again. Customers are pleased with the individual approach and attention;
• The outflow of existing Customers decreased due to competent work planning and compliance control;
• Marketing promotions began to take place more efficiently, because the CRM system helps to better select the target audience, the number of sales began to grow;
• Managers of all levels note the convenience of controlling the work of the company. Reports are generated automatically, the data in them is 100% reliable, employees do not spend working time on the formation of reports and manual calculation of indicators.

Maintenance

• The Internet version of ITS and ITS Internet services are used
• Consulting is carried out on methodological issues of working with the 1C program
• Consulting is carried out on technical issues of working with 1C software products
• Preferential support has been issued 1S:ITS

Works performed

The following works were performed:

• Delivery of software products to the customer's office
• Individual training at the customer's office
• Consulting on the choice of software and options for its maintenance
• Initial Settings for Standard/Industry Solution (Program) to Start Accounting
• Selling Selected Products
• Installing Software on Customer Computers