Avito Services

Avito Services is a platform for receiving orders for services via the Internet.

2025

Launch of the "Health" category

Service Avito Services May 21, 2025 announced the launch of the "Health" category, where users will be able to find offers from medical clinics. The decision was a response to the rapid growth in demand: for example, over the past year, according to the service, the number of search queries on the dental services site has increased 12 times.

In this category, users will be able to find and compare offers of medical centers, study ratings and reviews, as well as receive detailed information about prices and available services.

We are seeing an increase in the interest of Russians in a personalized approach and high-quality service when it comes to medical services. After the pandemic, patients increasingly choose digital channels, waiting for convenience, transparency and fast navigation on prices, ratings and reviews. Avito has long become a popular service on which a multimillion-dollar Russian audience closes almost any needs every day. For users, this is an opportunity to find everything in one place, and for business - to go directly with your offer to a large audience, - said Igor Sannikov, head of the Beauty and Health categories at Avito Services.

According to Rosstat, the paid medical services market ranks fifth in terms of volume among all paid services in Russia, while the share of users looking for medical services through online platforms is growing. Avito's experts predict an increase in the market to 7.3 trillion rubles by 2029.

Ads will be able to place only clinics registered as legal entities or individual entrepreneurs. At the first stage, this will be possible in the subcategories "Dentistry" and "Other" - for services in dentistry, ophthalmology, therapy and several other popular areas. In the future, the list of specializations will expand.

To improve the safety of users, all medical institutions will have to undergo mandatory document verification. When placing an advertisement, the service requires a license number. The data are verified through the Unified Register of Licenses of Roszdravnadzor: not only the availability of a license from the clinic is checked, but also the compliance of the declared type of medical activity and the region. The life of the announcement is 30 days, after which, when republishing, the license details are re-checked.

User safety is our absolute priority. We systematically develop solutions that make the platform safe and comfortable. The launch of the category with enhanced document verification is an important step towards increasing trust, it is an investment in the long-term security of Avito Services users, added Igor Sannikov.

This category will also give clinics access to analytics and promotion tools, which may allow them to more accurately find their audience and increase patient flow.

Launch of "Avito Beauty"

Avito May 20, 2025 announced the launch of Avito Beauty, a destination within the Avito Services service that will focus on the development of the beauty services market. The company plans to develop digital tools for craftsmen, beauty salons and users, as well as invest in the formation of a professional community of industry specialists.

The launch of a full-fledged direction is the logical development of an actively growing category. According to platform analytics, beauty services are consistently among the three most popular service areas on Avito, and are also the highest frequency category. The monthly audience is more than 11 million users, and the total number of private masters on the platform exceeds 500 thousand - this is a large representation in the category among online services in Russia.

As of May 2025, the volume of the online market in the field of beauty services is 6% of the entire service market in the country, and has significant growth potential. According to the platform, in 2024 the demand for services in the category increased by 11% year-on-year. The areas of hairdressing services (+ 15%) and the design of eyebrows and eyelashes (+ 31%) are growing especially quickly.

The development of Avito Beauty involves the introduction of digital solutions that help increase the transparency and efficiency of interaction between performers and customers of services. Among the priorities are advanced wizard profiles, improved search filters, a feedback and rating system, integration of online calendars and recording tools.

In addition to digital tools, Avito Beauty will focus on the development of the professional community: plans include educational programs, training formats and events for craftsmen and salons.

We see the beauty services segment as an important part of the Avito ecosystem, in which the interests of service customers and specialists intersect. It is a dynamic market with high demand, but there is still a dearth of convenient digital solutions and transparent standards. We intend to develop Avito Beauty as a platform inside Avito Services, which will help structure this market, give craftsmen and salons access to a new audience, and users more confidence in choice. In this direction, we are planning systemic investments - from technological solutions to educational and professional initiatives, - said Igor Sannikov, head of the Beauty and Health categories at Avito Services.

Launch of subscription service for beauty masters

The Avito Services have launched a subscription service for beauty masters. Avito announced this on April 3, 2025.

This product offers entrepreneurs expanded opportunities to attract customers.

The tool expands the possibilities of issuing offers: it allows you to add more photos and videos, hides competitors from the announcement card, and also offers additional opportunities for communication with customers - auto-responses and sending discounts.

Subscription simplifies the work of craftsmen with the platform and helps to build effective communication with customers. In beauty services, visual content plays a key role, and the expanded capabilities for photo and video presentation allow you to clearly demonstrate services and strengthen audience confidence.

According to Avito Services, in the first quarter of 2025, demand for eyelash and eyebrow craftsmen increased by 29% compared to the same period last year, and demand for hairdressers increased by 12%. These data indicate the relevance of the new functionality, which will help entrepreneurs stand out against the backdrop of growing demand and competition.

After connecting the subscription, wizards will be able to add up to 30 photos and a video to the ad. Also, in performer ads with a connected subscription, the recommendations of other specialists, which are usually displayed at the bottom of the page, will be hidden. To improve communication with customers, the functions of setting up auto-responses in the messenger and the ability to launch up to 15 mailings with special offers to potential customers are available.

For April 2025, the subscription is available only for private craftsmen providing beauty services on the platform. In the future, the company plans to develop a tool for beauty salons, as well as in other categories of services.

Шаблон:Quote 'author=said Igor Sannikov, head of categories "Beauty" and "Health" on Avito Services.

Search for carriers along the route

On March 10, 2025, Avito.ru introduced technological functionality for finding carriers at Avito Services.

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Фото: Avito

As reported, the number of performers in the field of transport services on Avito Services increased by 18%, according to the results of the fourth quarter of 2024, compared to the same period in 2023. At the same time, the largest growth is noted in the category "in the city": the number of performers increased by 36%. And in terms of the number of ads posted, the category "international transportation" has grown the most - an increase of 10 times. As of March 2025, Avito Services has more than 100,000 performers in the field of cargo transportation.

Now users can quickly find suitable performers by simply specifying the transportation route and type of cargo, as well as specifying the task: transportation of cargo, moving or other service. The carrier adds special parameters (task, direction, cargo type) to the description of its service, by which the client can find it. Thus, the user sees the most suitable performers for his request.

The widget allows customers to find a carrier by distance and route. This makes the search process more convenient, since the system immediately offers performers working along the desired route. The function is relevant both for business and for individuals who need to quickly find a carrier. According to Avito Services, with the help of this widget, the demand for transportation around the city increased by 26%, and for intercity - by 65%. This functionality increased the probability of a successful order by 5% compared to traditional search.

The widget optimizes the interaction between customers and carriers, helping shippers find the service they need faster, and performers receive more relevant applications. For greater comfort and convenience in the selection process, we will soon launch a search with the selection of the right car and the calculation of the cost of the service. told Evgenia Lazareva, head of the category "Transport Services" at Avito Services

2024: Skill to analyze reviews

Avito trained his own large language model (LLM) to analyze the reviews left about the masters and draw up a short help on their basis. The company announced this on October 7, 2024.

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Фото: Avito

It will contain a summary of all reviews with key advantages and shortcomings of the performer. Thus, the platform helps potential customers to form a general idea of ​ ​ the service provider, highlight his key qualities and give conscientious users more attention to customers.

Users of the test group will see the "Neural network collected the main thing" block. The algorithm analyzes user opinions, finds matches and creates a generalized review based on them, consisting of two blocks "Advantages" and "Disadvantages." If there is only one information about the performer, the second will not be shown. Buyers will see information about the qualities of service providers who are interested in most of them in the first place: speed, accuracy, responsiveness, quality of work. Users can independently check the information by examining the reviews below. In addition, at the test stage, it will be possible to assess the response written by the algorithm. This will improve the system, make it more accurate and informative.

The basis for the algorithm was a large language model trained by the developers of Avito. Generative models are already used on the platform, including to help users create descriptions of goods in the category "Shoes, clothes, accessories." To train the algorithm to find and highlight key meanings in published reviews, a team of AI editors was involved, who made markup based on more than 20 thousand examples. Additional training of the algorithm and direct work is carried out on Avito's own computing power.

In test mode, this function was launched in several categories of Avito Services. At the first stage, about 50% of users will see tips from artificial intelligence. In the future, it is planned to scale the function to other Avito verticals.

Шаблон:Quote 'author=said Natalia Yumatova, Director of Trust and Security Avito.

2023: Addition of Service Offer Valuations

The Avito Services platform has a function for assessing the cost of service offers. The service will show the average prices for the selected service based on platform data, and will also tell you what cost is indicated in the performer's announcement - above or below the average on the platform. Avito announced this on December 20, 2023.

The tool will help users choose the most suitable offer, allow them to compare services from different performers and eliminate the need to spend time viewing a large number of ads. For craftsmen and companies that provide services, the tool will make it possible to correlate their prices for services with market ones.

Information on average prices for the service is generated by Avito algorithms based on data on offers on the platform, taking into account the region of service provision, the specified experience of the contractor, as well as whether the service is provided by a private specialist or a company.

At the first stage, the function is available for ads in the categories "Household services," "Cleaning," "Training and courses," in the future the tool will be scaled to other categories of services.