Ozon Fashion

Main article: E-Commerce

2024: Ozon Fashion launch

Now the entire range of clothing, shoes, accessories and jewelry will be on the Ozon Fashion platform. Ozon announced this on July 9, 2024. Ozon Fashion will have its own branding, functionality, convenient navigation, as well as search and recommendation algorithms. This will make fashion shopping more convenient for buyers, and sellers will receive a more efficient sales funnel and increased conversion.

In February 2024, the marketplace launched a section of proven Ozon Fashion brands in the Ozon application. The section contained only goods from well-known international brands and Russian designers. Now a full-fledged specialized Ozon Fashion platform has appeared on the basis of the section, which contains all the products in the Fashion category - clothes, shoes and accessories. You can still go to Ozon Fashion in the menu of the main Ozon application.

The Ozon Fashion platform is developed taking into account the specifics of the fashion segment. Ozon Fashion will have its own branding, functionality, navigation and search algorithms. Based on the recommendations, the user will be offered individual collections of goods on windows. The mobile application will have a single entry point on the main marketplace, a separate shopping cart and favorites. The transfer of the entire assortment of clothing, shoes and accessories to this platform will ensure the special requirements of the commodity neighborhood that are important for this category. So, due to the approach adapted for fashion and special navigation, the client's path to fashion shopping will become shorter and more convenient, and the conversion of sellers will become higher.

For fashion sellers, the transition to Ozon Fashion is automatic. In this case, the items in the search and advertising campaigns will be saved and transferred to the created space. Within the platform, it will be possible to divide the assortment according to a certain characteristic. For example, by gender, age, size or season. For sellers, this means that target customers will come for their goods.

In 2024, we have repeatedly announced the development of the priority direction for us - Fashion. For the growth of sellers and manufacturers, we offered our partners favorable working conditions: a reduced tariff for sale - 13% until 2026 and free placement of goods in our warehouses until 2025. In addition, we continue to work on improving the user experience in the fashion category. Based on the Ozon Fashion section, we have created a full-fledged platform with a wide range of fashion. We understand that it is important for clothing and footwear buyers to create a comfortable atmosphere and not mix the offer with other product categories. That is why we have introduced all the necessary functionality into the platform - individual recommendations, a shopping cart, favorites and much more. Due to this, we want to improve the customer experience and increase the conversion to purchase from fashion sellers, "said Iloanga Ershova, director of the Fashion business area, Ozon.