X5 Group will scale the About network using the B2B-Marketplace May24

2024: Applying B2B-Marketplace May24 to automate orders

The MAY24 B2B-Marketplace, developed by Mai, a Russian tea and coffee producer, will be used by X5 Group to automate orders for the ABOUT chain of stores. Representatives of the company "May" reported this on August 12, 2024.

The 300th store "ABOUT" was opened in the Voronezh region according to the master franchise model, in which the delivery of goods to the store is carried out by the regional partner X5. The partner was JSC "MILK Firm" (Rossoshansky Dairy Plant), the company for many years has been a supplier of local dairy products to stores of X5 retail chains in the Voronezh and Lipetsk regions. In a store with an area of ​ ​ 150 square meters. m. About 2,700 product items are presented, including food, drinks, groceries, household chemicals and other basic categories. To automate orders, ABOUT uses the MAY24 platform developed by May. With its help, stores can order goods in the required quantity directly from suppliers. Orders can be made both in the mobile application and on the web version of the platform.

"B2B-Marketplace MAY24 was originally developed to make life easier for small and medium-sized businesses. Manufacturers, distributors and sales representatives and stores interact effectively on it, its functionality and capabilities allow you to completely translate into online all interaction with a wide range of suppliers of a variety of goods. As of the end of 2023, more than 400 logistics operators and distributors from 60 regions of the Russian Federation were registered on a modern technological platform, 25 categories of food and non-food products delivered to more than 30,000 outlets were presented. We are proud that we are partners of X5 Group in the development of a network of franchise stores under the "ABOUT" brand, - said MAY24 CEO Andrei Dmitriyev.

In addition to the master franchise, X5 also develops a direct franchise model in which X5 For Business independently delivers goods to the ABOUT store. As of August 2024, stores under the direct franchise model are mainly opened in Moscow and the Moscow region, as well as in the Republic of Bashkortostan, in other regions of the "ABOUT" presence, the master franchise model is more popular.

X5 provides store supplies, as well as sales equipment, cash desks and promotional materials. Franchisees get access to exclusive goods of direct import of Kh5, the ability to analyze the competitive environment and other tools of the company.

In addition, recently, ABOUT stores began to join a single one, loyalty program "Kh5 Club" which unites more than 80 million customers "Pyaterochki" and. "Crossroads" After summing up the pilot's results and completing it, technical integration users will have access to participation in the levels and categories of the Club's Kh5, as well as writing off points in ABOUT stores.