Five: Mobile application

Main article: Mobile applications

2025: Implementation of click-out advertising format

Kh5 Media has implemented the click-out advertising format in the Pyaterochka application network. This was reported by X5 Group on February 21, 2025.

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Фото: Х5 Media

Click-out allows the user, when clicking on an advertising banner, to directly go from the Pyaterochka application to the advertiser's website. Thus, the brand receives direct traffic to its website, opportunities for effective promotion and attracting a target audience - the application of the Pyaterochka retail network has more than 20 million people a month.

Kh5 Media is constantly developing online inventory and improving the service provided to advertisers. We see interest in retail media from not only manufacturers of goods, but also companies from other categories. Click-out is another digital format that allows non-suppliers of retail chains to interact with a huge audience of Kh5 to attract users to their sites. Kh5 Media has a colossal audience for advertising - there are more than 84 million active users in the Kh5 loyalty program as of February 2025, this is one of the largest programs in retail, "said Carolina Sokolova, Managing Director of X5 Media.

Kh5 Media offers advertisers more than 15 different online and offline communication channels. In addition to digital formats on the sites and applications of retail chains Kh5 there are a number of instore tools: digital screens for video advertising, audio advertising on internal radio networks, branding in self-service ticket office areas, and more. Advertisers can choose the most appropriate tool for the tasks of the planned campaign or use comprehensive support to get more effect.