Baths and saunas in Russia

2024: Thermal complex opened in Penza for ₽700 million

In Penza, the opening of a new family thermal complex "Termoland" took place. This became known in October 2024. The project, implemented by Osnova Group of Companies, became the first regional facility of the federal network outside the Moscow Region. Investments in equipment and launch of the complex amounted to about ₽700 million. Read more here

2022: The sauna and bathhouse services market in Russia showed an increase of 12.9% to 32.4 billion rubles

According to the results of 2022, the sauna and bathhouse services market in Russia showed an increase of 12.9% compared to 2021 - up to 32.4 billion rubles. This is evidenced by data from analysts at GuideMarket, which were published in mid-August 2023. Experts listed several factors contributing to the growth of sales of sauna and bath services in the Russian Federation:

• the active development of domestic tourism contributes to an increase in the attendance of saunas and baths. Due to restrictions on international travel, many people prefer to spend holidays domestically and relax in saunas and baths;
• there is a growing interest in a healthy lifestyle and strengthening the immune system. Saunas and baths offer not only the opportunity to relax and relax, but also have a positive effect on health, improve blood circulation, cleanse the body and promote general health;
• The development of sauna infrastructure and services plays an important role in attracting new customers;
• modern sauna complexes offer a wide range of services, including various types of saunas, swimming pools, spa treatments, massages and other extras. This makes saunas and baths more attractive and accessible to a wider audience.

According to Kommersant FM, by the end of 2022, the average check in the capital's baths is from 1 thousand rubles per hour. The highest category - from 4 thousand - is just to go in and wash. And baths earn on admission services - restaurants, spa procedures. Now they are not bankers, but parmasters - from 2 thousand rubles to 5 thousand rubles in 15 minutes. Among the services there is even a meditative aroma paration to the sounds of a vargan, tambourine and singing bowls. To open a modern bath complex, you need at least 100 million rubles, says Gennady Bartukhin, ex-president of the national bath association, organizer of the World of the Bath international forum.^[1]

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