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2023/08/09 07:21:01

Rostelecom's strategy

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Main article: Rostelecom

2022: Rostelecom increased investment in domestic software to 90%

In 2022, Rostelecom"" up to 90% increased investments in, domestic software (software) 70% of which is included in. Register of the Ministry of Digital Development of the Russian federation The company invests in both ready-made market IT products and the development of its own solutions in such areas as,, cyber security telecommunications cloudy technology,,,,,, virtualization biometrics video surveillance data management digital artificial intelligence, digital medicine state services and others. The company announced this on August 8, 2023.

As part of the strategy of technological independence and import substitution, Rostelecom software is consistently switching to the solutions of domestic vendors. Historically, the basis of the company's telecommunications business is the development of domestic solutions BSS/OSS, in addition to them, from 2018 to 2022, projects were implemented to test and implement products of Russian developers in the areas of server and client operating systems, DBMS (database management systems), virtualization platforms ( VDC, VDI), office packages, backup tools .

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Rostelecom's digital transformation is aimed at import independence and total import substitution not only for itself, but also for all key sectors of the Russian economy. The company is developing technologies that help solve similar problems for a large range of corporate and state customers, "said Kirill Menshov, Senior Vice President for Information Technology at Rostelecom.
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The company has two priority areas of development. The first area is aimed at import substitution and sustainable development in terms of system-wide and universal software. The main task is consistent work with the IT community and the market to form a sustainable demand for domestic solutions and support the development of vendors. The second area covers critical business processes that create the basis for a value proposition to customers. Within this area, Rostelecom is gradually increasing its own expertise and is moving from using ready-made (boxed) software solutions to its own development, increasing the company's stability and value for customers.

As of August 2023, more than 200 Rostelecom IT products are included in the register of Russian software, which is maintained by the Russian Ministry of Digital Development. They are used both internally and to work with external customers. So, only during 2023, the register includes solutions that allow you to close the needs of not only Rostelecom, but also the entire telecom industry, including: CRM system for the work of the mass segment, Game Platform, Sparta network development planning platform, Showcase of domestic IT products, platform for providing and activating RT.Activator services, Atomaro design system, cloud video surveillance platform, desktop video surveillance application, secure repository "Phoenix" and others.

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Import substitution of software is an important strategic course of our company. The development of this area will reduce dependence on foreign suppliers and ensure even greater stability and reliability in the operation of our systems. We implement many software development and implementation projects, thanks to which Rostelecom acquires significant experience and expertise in this area. For example, in the near future we will release our own project management platform "Yaga," which can completely replace those who left the Russian market Jira and. Confluence In fact, the solution is the core of our modular platform for implementing the full lifecycle of secure development. We will also continue to invest in domestic software for development, - Russian IT market said the vice president for information systems development at Rostelecom. Darius Khalitov
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The implementation of the import substitution program at Rostelecom is carried out by its own competence centers, for example, on Russian DBMS, development for Russian hardware platforms and other important areas. As a result of systematic work, the company managed to significantly reduce its dependence on foreign software and equipment.

2021

Rostelecom "abolishes" its macro-regional branches (MRF)

As part of the next restructuring, the Russian operator Rostelecom abolished macro-regional branches, leaving only the corporate center and regional structures. In this regard, part of the employees will be transferred to new structural units, and part will be reduced. More

2020: A New Strategy for Digital Transformation

On July 10, 2020, it became known about the adoption and start of Rostelecom's implementation of a new digital transformation strategy. It is aimed at creating ecosystems of services and services, improving the quality of client service, developing human capital, modernizing the technological platform and improving operational efficiency.

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The strategy involves the intensive use of domestic technologies both in the development of network and information infrastructure, and in the process of creating new products and services,  "Boris Glazkov, vice president for strategic initiatives at Rostelecom, told RIA Novosti.
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Earlier in July 2020, Prime Minister Mikhail Mishustin said that companies with state participation should mainly use Russian software along with government agencies. Such companies, according to the head of government, will have to prepare a digital transformation program, which provides for the priority use of domestic software solutions, and they will be considered by the government commission on digital development.

As the agency was clarified in the press service of Rostelecom, all major state infrastructure and IT projects in which the operator takes part are fully implemented on the basis of domestic equipment and solutions.

The company notes that in the face of falling revenue from telephony, slowing growth in the broadband access and pay TV segments, it is necessary to find and grow new digital segments that will become the basis for Rostelecom's growth in the near future. It is assumed that the main growth of the company's business in the coming years will be provided mainly by urban digitalization projects (smart cities), data center services and cloud services, as well as cybersecurity, the digital state, big data analysis and artificial intelligence, the industrial Internet of things and industry digitalization.[1]

2018: Rostelecom strategy involves the transition to a platform model

Rostelecom intends to move to a platform business model, similar to which is implemented by companies such as Apple, Amazon, Google, Alibaba or the Russian VKontakte. Such a plan corresponds to the operator's new strategy, RBC writes, citing sources close to the company. Rostelecom's[2].

It is assumed that the platforms will provide interaction with various clients and partners using the API (application programming interface). For example, when developing applications for VKontakte - for example, games or various services - developers just use the API. In the case of Rostelecom, platforms for a smart home, industrial Internet, telemedicine, etc. can be created.

In addition, the strategy, as previously announced, involves the transformation of the company into a digital service provider. Among the areas in which Rostelecom intends to develop are IT integration, smart cities, information security, games, the Internet of Things, data centers, cloud services, pay TV.

The operator also pointed to the need to expand the backbone network due to the widespread growth of internet traffic and the development of capacious technologies such as streaming video. By 2022, the average Internet speed in the B2C segment should grow by 30-40% - up to 18 Mbps. In connection with the transformations, Rostelecom expects that the ratio of capital expenditures to revenue may grow slightly compared to 18.2% in 2017, but by 2022 it will decrease to 17%. Revenue by that time is expected at more than 375 billion rubles.

Infrastructure in the Rostelecom cloud, 2017

2017: Rostelecom seeks its place in the digital economy

Rostelecom has prepared and in the near future plans to present to the government its position in response to the tasks set by the state to build a digital economy and information society in Russia. Boris Glazkov, director of the Rostelecom Center for Strategic Innovation, told TAdviser about this in May 2017.

According to him, the company is preparing this initiative against the background of the digital economy program being formed in Russia, which is to be approved soon, and a new strategy for the development of the information society approved by the president in May, designed for a period until 2030.

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There is a global national task - building a digital economy. Our task is to prepare a vision of ourselves within its framework - which Rostelecom does to help the state solve this problem. This vision includes our plans, an investment program that adequately respond to state requests outlined in these program documents, "Glazkov told TAdviser.
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The representative of Rostelecom clarified that in the position of the company for each branch of the national economy, it is planned in what roles, with what possible solutions and services it will be able to participate.

Rostelecom plans to present to the government its position of participation in the construction of the digital economy "(photo source - Vedomosti)"

Rostelecom assumes that the digital economy requires a different infrastructure than the infrastructure in the traditional sense, represented by data centers and networks. Digital platforms should be added to the infrastructure of the digital economy, says Boris Glazkov.

The concept of the Rostelecom platform defines for itself as a software package that allows you to process certain types of information, including using artificial intelligence. In addition to the supply of solutions included in the platform, Rostelecom also plans to provide services for their implementation, integration, application development, communication within the platform, consulting.

As part of building a digital economy, Rostelecom sees itself as a provider and operator of this kind of platforms, not excluding the traditional role of a telecom provider.

Boris Glazkov told TAdviser that one of the platforms that Rostelecom is ready to provide is the industrial data platform, the industrial Internet of Things. Here, the company assigns itself the roles of a business integrator of projects that would take over their organization and coordination, as well as a platform operator. At the same time, Rostelecom is ready to act as a co-investor in such projects.

Another platform is the e-government platform. Glazkov notes that these are state systems that ensure the operation of e-government. Despite the fact that they belong to the state, there is a presidential order related to their commercialization and the conclusion of e-government on self-sufficiency, he says. Here Rostelecom sees itself as an operator of trusted services, such as, for example, electronic signature, identification, trusted transfer of information, etc.

The third platform includes ON for the analysis of linguistic information, based on artificial intelligence technologies and, machine learning as well as services for creating solutions based on them. Using the analysis of linguistic data, it allows you to identify various patterns and trends. Its algorithms were developed by a company Aikumen IBS that is part of Rostelecom.

Another platform is for working with biometric data. We are talking, in particular, about voice identification. This direction is new for Rostelecom, the company is just starting to work on it, Glazkov said in a conversation with TAdviser. As of May, Rostelecom is conducting a pilot project with the Ministry of Telecom and Mass Communications, the Central Bank of Russia and a number of banks to implement a system that allows identifying customers by voice. The technological partner of the project is one of the Russian developers of biometric solutions, he says.

At the end of April 2017, a bill was submitted to the State Duma, involving the use of a mechanism for remote authentication and identification of individual banks using their biometric personal data and information about it from the ESIA to open an account or deposit without personal presence.

In addition, for the digital economy, Rostelecom is ready to provide platforms related to geodata and navigation information, as well as Smart City technologies, said Boris Glazkov.

Earlier, in March 2017, Rostelecom announced the conclusion of an agreement with the consulting company McKinsey, under which the company will advise the operator on the transformation into a digital service provider. The contract value is 32.1 million rubles. As part of the agreement, McKinsey should hold seminars for top managers of Rostelecom and provide an overview of the practice of digital transformation of the world's leading telecom operators in different countries.

2013: Rostelecom begins search for new market niches

In early August 2013, Rostelecom announced the creation of a new division - the Department of Venture Projects, which will look for opportunities for the company to enter "new fast-growing markets and non-occupied niches." The company explains that it is planned to do this by expanding the company's product line through promising services in related areas for telecom business.

Rostelecom told TAdviser that at the current stage the company is considering many areas for the development of such services, primarily in the B2C segment, aimed at additional monetization of the existing subscriber base. According to a company representative, Rostelecom expects to bring the first new services in related areas for telecom business to the market "in the next couple of years."

At the same time, the new department plans not only to independently develop services, but also to involve external partners with interesting ideas and solutions, the companies add. Regarding possible forms of cooperation with partners, the representative of Rostelecom, in a conversation with TAdviser, highlighted, first of all, outsourcing development, as well as projects organized according to the revenue share model.

"The Company and business are increasingly demanding solutions in the field of information technology and communications. That is why Rostelecom is creating a division that will concentrate on the most advanced trends and lay the foundation for the future growth of the company as a universal service provider, "said Alexey Basov, vice president of Rostelecom, who will oversee the work of the new department.

It is worth noting that shortly after the change of leadership of Rostelecom in 2013, the government directly pointed out the need for companies to find a new niche in the market. Thus, during an expanded meeting of the board of the Ministry of Telecom and Mass Communications following the results of 2012, held in May 2013, Deputy Prime Minister Arkady Dvorkovich noted that the change of leadership of Rostelecom revealed a large number of problems, which turned out to be more than achievements.

"This
means the need for intensive work to solve accumulated problems, increase efficiency, reduce inefficient costs and increase financial stability, find a niche in new economic, market conditions without special state privileges," Dvorkovich said on this occasion.

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