SEO - Search Engine Optimization

There may be a lot of reasons why the site is not yet in the first places in Yandex or Google. Let's figure out together what prevents your site from bypassing competitors right now and firmly settling in the TOP?

Poor technical configuration

During the creation of the site, the programmer writes individual modules, pages and scripts. But for effective promotion in the TOP, the site needs a fine-tuning of all the elements that can affect the ranking of the site in the search. Therefore, first of all, pay attention and correct errors in the following technical points:

• the display of the site in all browsers must be the same,
• pages of the site must be loaded no longer than 1.5-3 seconds each,
• the site must be loaded in the correct encoding,
• pages needed to promote must not be inside a tag<NOINDEX> (which prevents indexing),
• meta-tags on the site must be spelled out,
• the pages of the site should not have duplicates, the site should not have empty pages (this greatly affects the user's behavior),
• Verify that the server responses for standard requests are correct and that error 404 is handled correctly.

Site not optimized or poorly optimized

Trusted freelancers or an unknown company who promised 3 kilos of optimization and a bunch of promotion as a gift? High-quality optimization is painstaking work with attention to detail, only specialists should trust it. Internal optimization directly and significantly affects the ranking of the site. Therefore, we check:

• links to missing documents and pages, delete these links or write new ones;
• if there is no site map, then we create it in XML and HTML formats;
• the presence of the robots.txt file (in it, search robots are given commands - which parts of the site to index and which are not), if it is not, we prescribe;
• Distribute key queries to appropriate pages. For each page, 5-10 words or collocations must be spelled out in meta-tags, by which this page can then be found in the search;
• check the presence of prescribed meta-tags and their content - Title, Keywords, Description, H1, H2.

The site is not promoted

If your site was optimized, promoted, and then for some reason they stopped promoting, then the achieved results of the work will still keep the site afloat for some time. But after a couple of months, competitors will begin to bypass you, search engines algorithms will change and the site will quickly go to the far pages of search results, to which the user usually does not stretch.

What should I do? You need to promote the site.

Resources that are not promoted, and nevertheless are in the top, are very few and most often these are regional, narrowly thematic information (not selling) sites that accurately respond with their pages to rare, verbose, specific user questions. For example, "independent replacement of the front axle with skoda." If you sell plastic windows in St. Petersburg, then you need optimization for sure.

Here is a list of factors that can deprive your site of the love of search engines:

1. Poor technical configuration,

2. The site is not optimized or optimized poorly,

3. The site is not promoted,

The site is outdated, overloaded or not interesting

The site has existed for several years, it was systematically developed, sections and functionality were added, but the critical moment has come. The resource has become too cumbersome, with complex tiered architecture, a bunch of broken links and confusing navigation. Both the user and the owners of the site hardly understand what and where is located on the site and where the links lead.

What to say about search engines that have a certain time allotted for indexing each site. The search robot indexing the site went in, got lost and left the site without adding new pages to the index.

In the situation with such sites, users suffer greatly, first of all, as they leave without receiving the desired (interesting, necessary content, convenient services). The owners of the site also suffer, missing requests and orders, often attracted to the site in paid ways.

In this case, it is necessary to redo the site, delete unnecessary, simplify complex.

Competitors with large budgets have settled tightly in the TOP

Large companies are ready to invest in advertising, promotion and use the maximum advertising opportunities, both paid and free. The struggle from the category "who has a bigger budget" usually ends with the budget of one of the competitors.

In order not to fall into this trap, but at the same time be in the TOP for targeted requests, choose other requests for promotion. Good conversion is given by mid-frequency and low-frequency (in other words, queries that the user searches for less often, but they more accurately describe what the user wants to find and more accurately correspond to your topic).

Not high-quality hosting

Surprisingly, hosting problems directly affect not only your positions in the TOP, but also in general the location of your site in the search engines index (in the database of pages that the search engine knows on your site and can issue to the user in search).

First, a very important parameter is the speed of the site, which is determined by the response time of the server. If the pages of your site open with a delay, then the search robot and the user may not wait for everything to load and go to another site.

Secondly, the stable operation of hosting is very important. If the site periodically "falls off," stops opening, issues errors instead of pages, this indicates problems with hosting. They are fraught with the fact that the search robot that indexes the site, with one or two failed attempts to enter the site, can remove from the index those pages of your site that it tried to enter, but could not. It may take days and weeks to return these pages to the search engine database and search.

Don't take the risk of trusting free hosting with unsustainable jobs. Choose a hoster based on the recommendations of professionals or on reviews on the Internet. Usually, a problem hoster can be calculated already at the selection stage, dissatisfied clients will always write about it.

Domain age

Search engines have several filters that weed out young sites. This means that within a month or two after the creation of the site, you can observe that the pages of the site are indexed, but the site did not appear in visible places in the issue.

It's just in the youth of the site, which is determined by search engines by the age of the domain. In such a situation, the first option is to wait for search engines to stop considering the site young (from a month to six months). The second option is to buy out another domain registered several years ago. But you need to know that not all domains have a good history that can affect your site.

Usability

Usability or usability is extremely important: visitors to the resource want to see an intuitive site with a logical architecture. To index all new pages of the site, search engines also need a clear, understandable structure, simple navigation and a site map.

Even if your site is incredibly beautiful, fashionable, made in a studio with professionals, do not forget to test it for ease of use. If a person gets confused on it, then it will be difficult for search engines robot to understand it. This means that it will not be easy to get into the TOP site.

Site is not updated

Sites for people (who love search engines very much) are convenient, understandable, often updated and give users useful information. Perhaps your site was also like this, but now there is no one to deal with it and the latest news is a congratulation on the new year two years ago.

In a few months, everything can change not only in life, but also in search. Therefore, for success in promotion, you need to update the site, add new pages, update news, articles, price lists, other useful information.

The sites "frozen" in their development are not interesting to search engines robots, which are looking for everything the latest on the Internet that can be indexed and shown to users in search.

The site is located under filters or in the "bath" of search engines

The sad picture is observed in sites that fell under the sanctions of search engines. There are quite a few filters, but if you have a good site for people that has always been promoted by white methods, then you most likely have nothing to fear for the site.

Search engines can impose various types of sanctions on sites - from pessimization (lowering positions) in search to "ban" (exceptions to the search engine index). This is a difficult situation that requires an analysis of the causes and lengthy painstaking actions to correct them. Even if your site fell under the filter, everything is fixable, just find out what the search engine did not like and work on these factors.

Chronicle

2025: Oleg Ekhlakov: Sanctions threaten for manipulating user activity

SEO optimization using twists remains one of the most debatable topics on the Internet. marketing This is a set of strategies used to artificially change the position of the site in search results in violation of the rules. search engines The means of combating this type of twist are being developed by programmer Intaro, Software a member of the international association, IEEE the author of a number of works on this topic Oleg Ekhlakov. Thus, his methodology for countering the manipulation of search engine optimization of websites is outlined in a scientific article published in the international scientific journal Universum: Technical Sciences. More. here