2L Premicom

2L (Premicom LLC, Premicom, 2L-Pr; formerly Smartcom) is a full-cycle communications agency (PR, Digital and SMM for IT companies). On the market since 2002.

Services

2L core services for July 2024:

• Development and implementation of PR campaigns;
• Anti-crisis communications;
• Influencer Marketing ;
• Digital Marketing:
• Bringing new products to market;
• Targeted and contextual advertising;
• Holding public events;
• Marketing communications.

History

2024: Lichtman sold the agency to Olga Kharitonova and Nina Zinchenko

In August 2024, PR agency 2L, specializing in the promotion of IT companies, changed owners.

The founder of the 2L agency, Alexander Lichtman, sold it to Olga Kharitonova and Nina Zinchenko, employees of the company who have been working in it for more than 10 years.

Olga Kharitonova

The agency will retain the team and has no plans to change specialization focused on promoting IT and techno brands.

Nina Zinchenko

Among 2L's customers were a number of well-known brands: AeroCool, Mio,, Dreame,, Logitech Acer Kingston,, AMD Synology,. Western Digital

Alexander Lichtman said he is now focused on the new project and new geographic markets.

2021: Communications Agency 2L joined the international network of independent PR agencies ComUnity.Pro

In September 2021, it became known that the communication agency 2L, an operating affiliate of Hotwire and Convoy, has expanded its presence in the global communication market: the company joined the international community ComUnity.Pro, headquartered in Brussels, becoming the first partner of the network from Russia.

This partnership provides 2L with access to the advanced expertise of network members specializing in communications in the main sectors of the economy around the world, and the agency's clients have the opportunity to use the innovative experience of foreign companies in their projects. In turn, ComUnity.Pro, collaborating with the agency, opens up access to the expertise of the Russian region, as well as 20 years of experience accumulated by 2L in promoting IT companies and solutions.

2018

Old 2L logo

As of October 2018, 2L PR is a communications agency specializing in B2C projects in technology.

Basic services:

• Influencer Marketing ;
• Omnichannel special projects;
• Bringing new products to market;
• Targeted contextual advertising;
• Development and implementation of PR campaigns;
• Holding public events;
• Marketing communications.

Customers: ASUS, Ricoh, Acer, Philips, HyperX, ZTE, Genius, etc.