ARena Labs

ARena Labs (Arena Labs R LLC) — integrator AR/ VR- solutions. Is a developer of the project ARena Space representing network virtual of amusement parks. A part of entertainments in the ARena Space parks is own development of specialists of the company. Development and deployment of the platform for network management of parks virtual reality ARena Park Manager (APM) became achievement of the company.

The ARena project appeared in 2016 and for October, 2018 represents group which together create a full stroke of production and services. The company has the R&D-лаборатория in which content of VR/AR, such as SKALA (an interactive wall for rock-climbing), is developed by Full Immersion VR (Free Roam VR System), VR Robot Simulator, an interactive avatar.

History

2018: Attraction of $7.7 million investments and rate abroad

The provider of virtual reality ARena Space announced on October 10, 2018 TAdviser the investment attraction for the amount $7.7 million from processing company "Rukard" which possesses 50% of Arena Labs R LLC — developer of the ARena Space project. The transaction was structured by IP Fund venture fund. Financing it is going to aim, first of all, at the development the companies in international market. In particular, ARena Space intends to open the division in Amsterdam.

At the same time, creation of fund for developers of content of virtual and augmented reality and network of VR parks of the next generation in Europe, the USA is supposed to spend funds for development of VR- and AR products for mass market. According to the statement of the company, negotiations with the European shopping centers are already conducted on it, and by the end of 2018 opening of the first points abroad is planned.

Opening of office in Europe will become the first step of ARena Space in strategy implementation on expansion of geography of presence. Until the end of 2019 founders of the project expect to increase audience of the parks up to 1 million clients. And by 2021 intend to open 150 VR parks and to become the largest player in this market in the world, shared plans in the company.

Unlike competitors who offer a monoproduct and small locations we represent the park integrating advanced technologies, attractions and content. Our modular park includes up to 10 different zones, is focused on different target audience, depending on a location and type of consumption can be from 100 to 1000 square meters. One more key feature is personalisation of content under a profile of each client. And the third moment which it would be desirable to note is software of management of the APM park which connects in the single interface all business processes of the park — from personalisation of clients to the management reporting, integrates start of content through uniform API and in the near future will be able to recognize visitors by sight — Andrey Taburinsky, the co-founder of ARena Space told.

Since 2016 we typed the cones, of course, fell and rose. As a result all our way brought to the one who we are is: creators and providers technological solutions VR/AR in Russia with perspectives of an exit to Europe and the USA. In five years we will open 250 locations and we will be the biggest network of parks of virtual reality, more than 10 million people will plunge into VR/AR worlds using ARena Space — Vasily Ryzhonkov, the founder "Labs Arena P" which possesses 50% of the company said.

According to founders of the project, creation of one square meter of the VR park costs approximately $1000. As of October within network 7 parks in three cities of Russia work. Besides, at the beginning of November of ARena Space announces opening in the Central children's shop in Moscow of the biggest park of virtual reality of 620 sq.m. in Eastern Europe.

Earns ARena at the expense of visitors of parks, sales of a franchize and implementation of own products. By estimates of representatives of the company, the planned revenue in 2018 will make 40 million rubles.

2016: Creation of the ARena project and the first investments

The ARena project appeared in 2016. Vasily Ryzhonkov, the founder of Labs Arena P company, in 2016 invested more than 3 million rubles from own means, and Alexey Mekhonoshin, in the past the vice president of Sberbank became the first sowing investor. Totally it gave about $450 thousand for development of the project.