Burda, publishing house

The publishing house is part of Burda International and a subsidiary of the German media concern Hubert Burda Media.

Assets

As of August 2017, Burda Publishing House publishes 84 periodic magazines and 41 special issues of its brands and is the leader of the Russian periodical market in magazine sales and audience coverage.

As of August 2017, it releases, among other things:

• Lisa Weekly,
• "Lisa. Crosswords, "
• "Rest!,"
• "Good Advice"
• Playboy
• Chip - a magazine about computer technology,
• Auto World

As of September 2018, ID is the owner, including sites:

• Lisa.ru
• 4R.ru - automotive topics

Performance indicators

2012

Burda is the largest ID in Russia by the total audience of magazines: according to TNS Russia, in May-October 2012 this is 18.6 million readers.

Burda's advertising revenues in 2012 could, according to expert estimates, amount to 1.5-1.8 billion rubles. including VAT. The concern itself discloses its revenue only in Eastern Europe, which includes Russia, 419.3 million euros (about 16.7 billion rubles) in 2012.

History

2021: Hubert Burda Media sold Burda's stake to commercial director Jürgen Ulrich

At the end of November 2021, it became known about the change of owners of the Burda publishing house. The German company Hubert Burda Media sold its stake to commercial director Jürgen Ulrich, who has been working with Burda since 1997.

Information about the deal was provided to Kommersant by sources in the publishing market and confirmed in Burda International (the parent structure of Hubert Burda Media).

Burda Publishing House changed owners

The strategic focus of Burda International is increasingly shifting towards Central and Western Europe, so Russia is no longer the main market for us. The sale of Russian companies is a logical step in the implementation of this new strategy, "Martin Weiss, a member of the board of directors of Hubert Burda Media, told the publication.

According to him, Jürgen Ulrich will head the Russian business of Burda and "will continue to maintain close contacts with us."

Ulrich will become the main owner of ID, but due to restrictions on the share of media ownership in Russia, foreigners will attract partners to buy out a significant share, the sources of the publication specified. Restrictions for foreigners in the media were adopted in 2014: foreigners were forbidden to own more than 20% of the founding company of the media. Moreover, according to paragraph 19.1 of the law on media, "any form of control over the founder of the media and over the editorial office" is prohibited. In case of violation of the media threatens to revoke the license.

A newspaper source suggested that Roman Doroshenko, who a few years earlier bought the Sales company from HBM (engaged in distribution of Burda products), could become a partner. According to the publication, HBM took such a step not to close the Russian division of the publishing house.

According to Kommersant's interlocutors, other partners may be involved. Most likely, the rights to issue Burda publications will pass to the new owners.^[1]

2018

Launch site for motorists 4R.ru

In September 2018, the Burda Publishing House launched a media service for motorists 4R.ru Users received the ability to choose a car and read about it on the same Internet site. Using a parametric search familiar to users of car catalogs, you can adapt the content output of the site to your interests - for example, "inexpensive station wagons" or "minivans Toyota."

In the immediate project plans, expand the list of search parameters, as well as introduce a personalization system that will guess the wishes and preferences of the user.

The 4R.ru presents thematic content in the format of test drives, analytical reviews, ratings and news, special attention is paid to the video.

In addition to its own unique content, the site hosts materials from the popular automotive weekly Avtomir, also part of the Burda Publishing House portfolio.

The audience of the new media service is owners and potential buyers of cars aged 18 to 50 years who want to make a balanced and rational choice, interested in a wide range of topics related to the purchase and operation of the machine.

Updating the site Lisa.ru

In August 2018, the Burda publishing house introduced the updated Lisa.ru website, which was launched in 2016 as a modest online version of the Lisa weekly. The site is designed for various needs and user behaviors and offers both classic text publications adapted for reading on various devices, as well as modern interactive formats, videos and the ability to publish their own content for everyone.

For 2018, Lisa.ru is more than 3.5 million unique users and 160 thousand subscribers on social networks, as well as the audience of a branded channel in Yandex.Zen.

2017: Joining the founders of RAI

On July 10, 2017, it was announced that the five largest Russian publishing houses included in the GIPP Publishers Union, including Burda, established the Publishers Advertising Alliance (RAI) agency and for the first time began consolidated advertising sales on the Internet sites of their publications. More details here.

2015: Closing ComputerBild

In June 2015, the ComputerBild in Russia was closed.

"The decision was made by agreement with the licensor Axel Springer due to the difficult economic situation in the country, which led to a drop in demand for the publication," TAdviser was told in the Burda Publishing House.

2013

400 employees produce 70 publications

As of September 2013, Burda Publishing House publishes over 70 publications, 57 special issues of its brands and is the leader of the Russian market for magazine sales with an audience of over 35 million people (according to a TNS Gallup study).

As of September 2013, it produces, among other things:

• Lisa Weekly,
• "Lisa. Crosswords, "
• "Rest!,"
• Chip - a magazine about computer technology,

For 2013, about 400 employees work in the Burda Publishing House.

Purchase from RBC ID "Salon-press"

In September 2013, the German publishing concern Hubert Burda Media agreed to buy Salon-Press, 80% of which belonged to RBC media holding. As follows from the message of the German holding, the transaction is planned to be closed at the end of 2013 after approval by the Federal Antimonopoly Service. The beneficiary of the remaining 20% of Salon-Press is considered the general director and one of the founders of ID —Sergey Shustov.

Burda can pay $15-20 million for Salon Press, two sources familiar with the negotiations say. RBC has been selling non-core ID since the end of 2008, when the holding was unable to pay off loans and came under the control of the Oneksim group of Mikhail Prokhorov. At different times, Salon Press was interested in Sanoma Independent Media, Hearst Shlulev Media, Axel Springer, but they were not satisfied with the seller's stated price of $30 million. One of the last real applicants for the purchase of Salon-Press was considered to be entrepreneur Boris Belotserkovsky, whose wife Veronika manages the Top-50 publishing house (Time Out, Dog magazines). The negotiations with him included an amount of less than $25 million, and subsequently RBC again had to reduce the price, the source said.

Purchase of Computer Bild rights from Axel Springer

In March 2013, Burda acquired the rights to ComputerBild magazine from Axel Springer, which had previously independently published it in Russia.

2010: Retail chain purchase in Moscow

In October 2010, the concern acquired the Moscow retail business of Finnish Sanoma (owned by Sanoma Independent Media). The deal included a network of 13 kiosks, as well as outlets at airports, shopping centers and supermarkets.

2006: Car magazine Quattroruote

In the spring of 2006, a new licensed project of the Burda Publishing House, the monthly automobile magazine Quattroruote, was released.

In 2009, four magazines of the Burda Publishing House - Rest!, Good Advice. I like to cook!, "Burda and" Lisa. My Child "- were recognized as sales leaders in the print media market.

2002: Launch Playboy and Mini logs

Since January 2002, the Burda Publishing House has been publishing the world-famous Playboy magazine in Russia. The first in Russia, in October 2002, the Burda Publishing House launched a female glossy magazine in the format of a ladies' handbag - Mini.

1995

Transfer of Burda magazine issue to CJSC "Publishing House" Burda "

In 1995, Burda Fashion CJSC ceased publishing and has since worked as a trading house where buyers can purchase designs and other sewing products. Burda Fashion CJSC published Burda Moden magazine from 1987 to 1995. From 1995 to the present, the publication of the magazine has been carried out by CJSC Publishing House Burda.

CJSC Burda Publishing House was founded in 1995 as a subsidiary of the German media concern Burda Eastern Europe. The general director of the Burda Publishing House is Jürgen Ulrich.

Running Lisa Magazine

In December 1995, the women's magazine Lisa was published, the first weekly publication for women in Russia.

1987: Start of Burda Moden magazine in the USSR

The first Western edition in Russian for Russian readers was the German magazine Burda Moden. The publication of the magazine in the Soviet Union in 1987 began the joint Soviet-German enterprise Burda Fashion, founded by Vneshtorgizdat Publishing House, Enne Burda Publishing House and Ferrostal Concern. Later, the company was transformed into CJSC Burda Fashion.

Notes