CardsMobile Purse

"Purse." CardsMobile is a Russian technology company specializing in contactless mobile payments and mobile services based on NFC technology.

"Wallet. Bank cards "- a mobile application developed by CardsMobile. Allows compatible owners Androidsmartphones to issue, securely store and use mobile contactless payment cards MasterCard for payments in online and offline stores. The application fully complies with international safety standards MasterCard and. PCI DSS

The mobile application "Wallet" allows you to generate virtual bank cards and travel tickets in your smartphone, aggregate discount and bonus cards in the application. As of May 2016, due to cooperation with mobile phone manufacturers and the launch of promotion in Google Play, the application collected 2 million installations on Android devices and became, according to developers, the largest mobile wallet in Russia and neighboring countries.

History

2021: Tinkoff bought a stake in Contactless

April 29, 2021 "Tinkoff" announced the purchase of a controlling stake in the company "Contacta," developing a service for storing and bank cards "Purse." The participants did not disclose the financial side of the already closed transaction.

According to the press service of Tinkoff, the team involved in the development of Wallet, including co-founders Kirill Gorynya and Philip Shubin, will still work autonomously and develop the company's business. The current startup development strategy will continue, the platform will remain open and independent to attract new users to the services of all banks participating in the Wallet Pay service, the financial group said in a statement.

Tinkoff acquired a stake in Non-Contact

Tinkoff intends to integrate new financial instruments for users with Wallet: buy-now-pay-later Shares services, various types of cashback, Tinkoff Target programs, etc.

Application users will receive profitable offers and seamless customer experience within a single mobile application, and for retailers, new integrations will open up opportunities for the development of cobrand programs and sales incentives, the press release said.

Tinkoff called Wallet the only mobile application in Russia that aggregates bank cards, loyalty cards and coupons. By the end of April 2021, the number of cards digitized in the service exceeded 300 million, and the number of application users - more than 20 million. Among the partners of "Wallet" - 19 of the 30 largest loyalty programs in Russia.

Tinkoff Executive Director Oliver Hughes said the Purse is very close in spirit and DNA to the group. The teams will work closely in the framework of mutual synergy, Tinkoff will share its achievements in optimizing business processes and expertise in implementing IT solutions for the further development of Wallet, he said.^[1]

2020: Sale by Alfa-Bank of its share in Viafocus Limited

On February 7, 2020, it became known that Alfa-Bank sold 25% in the CardsMobile company of Cyprus Viafocus Limited.

According to the representative of CardsMobile, the share of Alfa-Bank was bought back by the co-founder of the project Kirill Gorynya, who is the beneficiary of Viafocus Limited. The parties do not disclose the amount and terms of the transaction.

Representatives of the Purse application, developed by the St. Petersburg company Cardsmobile, noted that the decision to redeem the stake back was made together with Alfa Bank. Further strategy for the development of Wallet includes access to international markets, which is not a priority investment for the bank. According to them, both Wallet and Alfa-Bank positively assess the results of cooperation. The bank remains a major key service partner. The companies will continue to work on joint projects, including as part of the Purse Pay service^[2].

2018: Sale 25% to Alfa Bank

In May 2018, it became known that the company CardsMobile (LLC "Contacte") attracted investments from Alfa-Bank for the further development of the mobile application "Wallet." As a result of the transaction, Alfa-Bank receives a share of 25% in CardsMobile.

author '= Kirill Gorynya, CEO CardsMobile ' "The new investment round will allow the Company to significantly increase the growth dynamics and market share necessary for the business of an independent aggregator. With the advent of another largest Russian brand in investors, we fully confirm the course towards providing service to customers from various business sectors: trade and service enterprises, manufacturers of mass goods, banks, telecom operators and transport companies; and providing the reliable, safe, transparent, certified decision to them."

Alfa-Bank develops cooperation with projects with growth potential in the technological and financial and technological sectors. As part of the investment, in addition to providing resources to finance the Wallet development program, Alfa-Bank plans to implement support at the operational level in a number of areas in order to accelerate the growth of the CardsMobile business. Together with Alfa-Bank and co-investor, LANIT Group in CardsMobile developed a strategy for further organic growth and attracting new retail users and corporate customers.

author '= Tach Michael, Head of Alfa-Bank's Retail Business Block ' "We believe that the future - for digital and a modern bank should 100% correspond to this and go beyond only financial services. That is why Alfa-Bank is actively developing digital services that give our customers the maximum opportunities with minimal effort and time. Several million of our customers regularly shop in their favorite stores, and working with Wallet will give us an additional opportunity to increase the benefit for the customer, for example, when using a cashback card. "

2017: Availability of 10 Inventive Retail Group brands

On August 9, users of the Wallet application (CardsMobile, a resident of the Skolkovo Foundation IT cluster) got the opportunity to release new and download existing mobile loyalty cards immediately 10 the Inventive Retail Group brands: re: Store, Samsung, Sony Centre, Nike, Street Beat, Rookie, LEAP, DEGROX, and LEGROCO. Network clients can already use the service.

Thanks to the integration of the Wallet with the Lanit Omni RightWay platform, application users can release new loyalty cards and transfer existing Inventive Retail Group cards to the application in one touch to the smartphone screen. Identification at the box office, access to the balance of bonus points, the history of purchases - all this is now in the "Wallet."

The project was implemented together with Lanit Omni, a supplier of a CRM solution for the brands of the Inventive Retail Group. The integration of the Lanit Omni and Wallet software simplified the launch of the new service and made it easy to scale it into ten brands of the Inventive Retail Group network. The company gained access to the capabilities of enriching customer data, updating the database and new ways of communicating with customers through the application.

Now customers of 10 brands represented in 36 cities of Russia will be able to feel the advantages of shopping with the Wallet application. Integration with RightWay from Lanit Omni allows you to not only quickly "find out" the customer at the cash desk of the Inventive Retail Group chain, but also provide users of the Wallet application with access to a full-featured personal loyalty program cabinet. We are glad that partnerships allow us to make everyday processes - including shopping - more convenient and create a tool for interaction between smartphone users and business throughout the country, "commented Philippe Shubin, operating director of the Wallet application.

The focus of the Inventive Retail Group business is the customer, and we are doing everything possible to ensure that his interaction with our company is convenient and technological. Integration with the Wallet project through CRM RightWay is one example of improved communication with the customer. We are sure that such an application will help us make the purchase process easier and more pleasant for both the buyer and the seller, "said Tikhon Smykov, CEO of Inventive Retail Group.

2016

Exit to the iOS

In mid-2016, it is planned to enter the iOS platform. The company notes that since the beginning of 2016, the key area of ​ ​ activity of the CardsMobile has been not only issuing, but also ensuring the acceptance of mobile loyalty cards. CardsMobile came to partnership agreements with networks such as M.Video, Sangi-style, Smile of the Rainbow, Lego, Mascotte, Nike, Ostin, Prenatal, Rookie, re: Store, Samsung, Sony, Street Beat, UNOde50, etc.

Lanit invested $2.5 million in the digitization of credit cards

As it became known to CNews, the Lanit group invested $2.5 million in the Russian company CardsMobile, a developer of platforms for contactless payments from smartphones, identifying users by touching the phone to the terminal, as well as the mobile application Purse^[3].

Lanit invested in the developer of contactless mobile payment platforms

The entry of Lanit into Contacte LLC (owns the CardsMobile brand) appeared in the Unified State Register of Legal Entities on March 28, 2016. According to it, the structure called Lanit International LTD (British Virgin Islands) owns 28.6%. The CardsMobile confirmed that it was this share that went to the investor in exchange for $2.5 dollars.

Based on this, it can be concluded that the total capitalization of the financed company is approximately $8.74 million. Regardless of these editorial calculations, Lanita told CNews that the assessment of the CardsMobile on the eve of the investment round was based on the results of a financial and technological audit "taking into account the market potential of the company, and during the negotiation process."

In this regard, we note that CardsMobile revenue, according to its own data of this structure, in 2015 amounted to over p70 million - a little more than $1 million at the March rate of the Central Bank.

According to the Unified State Register of Legal Entities, in addition to Lanit, the founders of Non-Contact LLC are now Greenwood Holding Group Limited (British Virgin Islands) with a share of 69.4% and project COO Philip Shubin with a share of 2%. The CardsMobile specified to CNews that the share of Greenwood is divided between Goryn, Shubin and the i-Free group of companies - the first investor of CardsMobile. According to CNews, Gorynya is the co-founder of i-Free, but could not describe the current ownership structure in this group in CardsMobile.

2015: With YotaPhone 2, you can now make contactless payments

In November 2015, the Russian company Yota Devices and the developer of mobile solutions CardsMobile announced cooperation. With the help of the special application "Wallet," the second screen YotaPhone2 in one click can be turned into a bank card - and pay for purchases by touching a smartphone to a bank terminal at the cash desk.

This cooperation is the first step of Yota Devices in creating a payment platform: in the near future, users will YotaPhone be able to link cards of any banks and payment systems to the smartphone, as well as loyalty cards and cards for travel in public transport.

In order to use the contactless shopping payment feature, YotaPhone 2 users need to activate the Wallet application pre-installed on the home screen of the smartphone, which is available in the new version of the firmware, and remotely, without visiting the bank branch, issue a mobile card of any bank available in the application. The whole procedure will take no more than five minutes.

The partner banks are Tinkoff Bank, Bank Russian Standard and Bank St. Petersburg. The functionality of a mobile bank card does not differ from plastic analogues and allows you to make purchases both in offline stores and on the Internet. The balance of such a card can be checked and replenished through the application, anywhere and at any time.

2012-2013

The company CardsMobile founded in 2012 by Kirill Gorynya and Philip Shubin. The first investor was the corporate investment fund i-Free. In 2013, the company became a certified supplier of Mastercard solutions, in 2015 it received the status of a resident of Skolkovo. Later, in 2016, during the investment round, the developer attracted investments from the Lanit Ventures fund of the LANIT group of companies.</p>

Notes