Castorama Russia of Kastoram of RUS
Russia
Central Federal District of the Russian Federation
Moscow
115114, Derbenevskaya Embankment, 7, building 8, 3rd floor Business quarter Novospassky
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Kastorama RUS LLC is hypermarket of 11.5 thousand sq.m.
Performance Indicators
2019
Revenue of Kastorama rus LLC, according to an analytical system SPARK-Interfax, decreased four years in a row. In 2019 this indicator was reduced by 17.6%, to 26.353 billion rubles (in 2018 — for 1.6%). Net loss of the company grew to 5.425 billion rubles from 4.072 billion rubles the previous year.
History
2020
Maxidom was purchased by Castorama for 7.4 billion rubles
On October 1, 2020 the British holding Kingfisher announced closing of the transaction on sale of Castorama hypermarkets to network in Russia Maxidom companies for 7.4 billion rubles. Agreement parties got all necessary permissions from regulating authorities.
According to conditions of the arrangement, 20% from 7.4 billion rubles will be paid to the seller equal by installments within two years. 80% of the amount pay when closing the transaction.
By the beginning of October, 2020 the Kastorama rus LLC network contains 18 shops in 13 cities, including two in St. Petersburg. At the same time most Castorama shops are in the cities where Maxidom not yet (Rostov, Voronezh, Krasnodar, Perm, etc.).
According to the CEO of INFOLine news Agency Ivan Fedyakov, it is one of the largest transactions for all history of the Russian market of construction materials and goods for the house (DIY). The previous large deal in this market was in 2018 when Leroy Merlin purchased 12 shops of "K-reception" for 12 billion rubles. All other transactions did not exceed 1 billion rubles in this industry.
 | It is the profitable transaction for Maxidom, all objects of Castorama are dispersed in regions — and cannibalization will not happen to Maxidom hypermarkets. Leroy Merlin faced this problem in due time, having purchased "The K-reception — Fedyakov considers. |  |
According to him, Castorama made a number of mistakes in the Russian market. Among the most strategically important is "the undervaluation of amount of the Russian market six times", long distance of hypermarkets from the distribution center that is inefficient in terms of logistics, marketing and promotion and also late start of online sales.[1]
Withdrawal from Russia
The retail chain stores of goods for the house and repair of Castorama leave the markets of Spain, Portugal and Russia. The message about it is published in November, 2018 on the official site of the owner of the retailer of the British Kingfisher. "It will allow us to apply our development strategy more with concentration and effectively in our main markets where we already have or we can reach the leading positions" — the chief executive officer of Kingfisher Veronique Laury said.
For 2018 godv the Castorama network in Russia enters 18 separate hypermarkets of total GLA over 180 thousand sq.m and also two shops on leased squares in capital Shopping Center Zolotoy Vavilon and the Chelyabinsk Shopping Center Rodnik. All outlets are going to be closed during 2019, the representative of Kingfisher noted in the comment of RBC.
According to him, the company would prefer to sell retail chain stores of Castorama in Russia entirely, but not in parts, but is ready to consider also the second option. Speak about specific applicants for purchase so far early, he added.
The market value of floor spaces of network can be from 16 to 19 billion rubles, the director of the department of financial markets and investments of Knight Frank Igor Roganovich told in the comment to Vedomosti. The head of department of transactions in the Russian stock market of IK Fried Finance Georgy Vashchenko in the comment to Kommersant estimated the Russian business of Castorama at 200 million euros (about 17 billion rubles).
The most probable applicant for purchase of assets of network experts call DIY retailer Leroy Merlin. However the CEO of Leroy Merlin East LLC Vincent Janti told RBC that for his company plans of Castorama to leave Russia became news and Leroy Merlin is not going to buy business of the competitor.
To 2020 in Russia the company has 19 hypermarkets, they are visited monthly by more than 3 million buyers.
1969-2018
- 1969 – opening of the first Castorama shop in France
- 1997 – the beginning of work of Castorama in Poland
- 1998 – Castorama is a part of the British Kingfisher Group
- 2003 – The Kingfisher group becomes No1 in Europe on commodity market for the house and repair
- 2005 – the beginning of work of Castorama in Russia
- 2006 – opening of hypermarkets in Samara and St. Petersburg
- 2007 – opening of hypermarkets in St. Petersburg, Moscow and Rostov-on-Don
- 2008 – opening of hypermarkets in Omsk and Krasnodar
- 2009 – opening of hypermarkets in Togliatti, Voronezh, Moscow, Nizhny Novgorod, Krasnodar
- 2010 – opening of hypermarkets in Perm and Ufa
- 2011 - opening of hypermarkets in Moscow, Chelyabinsk and Shchyolkovo
- 2012 – opening of hypermarket in Yekaterinburg
- 2013 – opening of hypermarket in Orenburg
- 2018 - The Castorama network leaves Russia
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