eCircle

The combination of opportunities of solutions of Teradata corporation in data slicing pane, complex management tools marketing of Aprimo company and solutions of eCircle company in a segment of digital marketing will allow marketing specialists to use complete solutions on work with clients, both on digital, and through traditional marketing channels. At the same time the possibility of effective use of large volumes of data for expansion of the available customer base, involvement of new clients and increase in profitability opens. Besides, specialists in the field of digital marketing will be able to use the solution eCircle irrespective of other solutions offered by Teradata corporation and its divisions. Acquisition of eCircle company more than will increase the staff of the European department of Aprimo three times, will expand examination and presence in the markets all main countries of Europe. At the same time the supplier of software applications, largest in Europe, for marketing will be created, and products of eCircle will become available in the world market.

Acquisition of eCircle company will promote further improving competitiveness of Teradata corporation in the world market of solutions for processing of large volumes of data. Application of applications of eCircle for digital marketing will expand the strategy of integrated management of marketing of Aprimo company and will allow specialists to wage in the field of marketing and sales the targeted, consecutive and personalized advertizing campaigns on all possible channels. Clients will also get additional benefit of effective use of the Teradata Aster system for the analysis of large volumes of data of any type and also powerful data warehouses of Teradata for deep understanding of data on clients. Similar complex approach increases competitiveness of market participants and creates a basis for development of the strategy of customer acquisition, best in the class.

The end-to-end system created on the basis of the solutions Teradata, Aprimo and eCircle includes:

• The solution for the integrated management of marketing providing access to all marketing applications "from a cloud" – including applications for processing of digital data, campaign managements and applications of marketing operations management – allows to accelerate a product output to the market, to simplify operation of a system and to reduce complexity of IT infrastructure;
• Opportunity it is easy to create the address, personalized marketing campaigns using digital channels which are most full conforming to the international security requirements and personal data protection;
• The platform for mailing of digital messages through social networks, mobile means of communication, websites and by e-mail with a possibility of accumulation of performance up to hundreds of billions of messages a year;
• Multichannel data management, advanced methods of segmentation and optimization;
• Access to services of digital marketing, such as mailing of messages, creation of content, the advanced techniques and methods of determination of a circle of the potential consumers provided by digital marketing experts of Aprimo company;
• The analysis of large volumes of data in the Teradata and Teradata Aster systems selecting analytical data from contents, necessary for the holding campaigns, arriving on channels of social networks, mobile means of communication, websites and e-mail;
• The unified reporting.

Products of eCircle company will also be available as the independent solution for the organizations using digital marketing and intended to create powerful infrastructure for mailing of digital messages, simple in implementation and operation.