Group4Media formerly GroupM, GroupEM

Group4Media was formed by localizing in Russia the business of GroupM, the international media investment group of WPP holding. In Russia, the GroupM media holding was founded in 2005. On May 17, 2022, GroupM's Russian assets came under the control of local management. The names of the agencies that are part of the holding in Russia have also changed. Mindshare will carry the name Mediamind, Mediacom will become Mediasystem and Wavemaker will operate under the Mediamaker brand.

History

2017

MEC and Maxus and merged into Wavemaker Agency

Main article: Wavemaker

In December 2017, it became known that the MEC and Maxus agencies, part of the advertising holding GroupM (owned by WPP), merged into the Wavemaker agency. In Russia, Natalia Kiryanova, who previously served as Deputy General Director of MEC, has been appointed General Director of Wavemaker.

Russian GroupM headed by Maria Kolosova

In December 2017, the Russian GroupM changed its CEO. Instead of Neil Hardwick, Maria Kolosova, who headed the MEC agency, became the leader of the group. Maxus Executive Director Maria Yelchinova left her post in the fall and opened her own media advertising agency SkyTEC Media.

2008: The largest advertising buyer in Russia

In 2008, GroupM became the largest advertising buyer in. Russia At the same time, GroupM overtook the permanent leader since 2003 - a group Vivaki that includes the agency (Starcom research data from the French consulting company RECMA)^[1]this time, the company includes agencies and (MindShare MediaCom customers - Kraft Foods,,, LG Electronics MTS Baltimore, Lindt,). Dell

Notes