Improvado

Improvado products collect data and automate the operation with a large number of disparate sources. The company's software solutions are used by corporations and advertising agencies. The company's head office is in San Francisco, the R&D division is in Moscow and Tomsk.

2022: Attracting $22 million of investments

On May 13, 2022, Improvado, which develops a no-code platform for aggregating marketing data, announced the attraction of $22 million in investments. The funding round was led by the Updata Partners fund with the participation of executives of BlueKai, LiveRamp and PubMatic companies. The financing will allow the company to continue developing its Revenue Data Platform.

The Revenue Data Platform, developed by Improvado's Marketing and Sales Data Platform, enables marketers, sales professionals, and digital advertisers to obtain data and information from selected marketing and sales sources - Facebook, YouTube, TradeDesk, Salesforce, and many others - and provide a complete, comprehensive picture of all marketing efforts and their impact on sales. The aggregation center, created by technical director Dmitry Nasikanov and his team, provides a wide range of opportunities to get important information about what works and where, without the need to use complex data interfaces or search for information on one platform at a time. The platform allows marketers to know exactly how each dollar invested works and where to invest the following.

It is difficult for advertisers to understand how much their invested capital pays off when using several marketing platforms, "says Rajev Goel, co-founder and CEO of PubMatic. The Improvado technology, which clearly and quickly shows the ROI, performs an important function - and solves an important market task.

Marketers need tools to help understand the ever-expanding landscape of online marketing, said Updata Partners general partner John Sieber. Our investment in Improvado demonstrates our confidence not only in the excellent team of Improvado leaders, but also in the wide need to solve them.

Given that 90% of advertising budgets are wasted, and about 92 specialists work in the average marketing department of the enterprise, it is difficult for revenue leaders to make informed decisions due to data fragmentation, "said Daniil Kravtsov, CEO of Improvado. Although the modern data stack came to the rescue, its creation on its own requires the involvement of several different solution providers and the strong participation of analysts, DevOps and technical specialists. To deal with this, we have created Improvado, a single state-of-the-art revenue data platform that does not require writing code to create specialized solutions and allows revenue departments to focus on deeper understanding and cleaner performance.[1]

2019: Closing the seed round with a total volume of $8 million

On April 9, 2019, it became known that Improvado, an international martech company with R&D in, Tomsk closed the super-seed round with a total volume of 8 million dollars from 60 business angels and venture funds. The last investment is $5 million. the Russian ImpulseVC Cabra VC, the Silicon Valley fund Bullpen Capital and others also invested. The lead investor of the round was the Bullpen Capital fund. Private investors include heads of international technology companies in, including,, marketing BlueKai Oracle PubMatic, AdRoll, MediaMath, Aidata and Liveramp.

The investments received will be used to develop the company's product portfolio and scale the business: in April, the company's office in New York opens, the staff of developers and the marketing team in Russia and America are expanding. In Russia, the company will actively hire developers - database engineers (Frontend (React, Redux), Backend (Python), DevOps-engineer), as well as marketers, sales managers.

Improvado solutions help marketers collect data from many different sources, analyze and visualize it for reporting and other analytics. The company's technology 90% automates the manual work of a marketer without losing important information and the need to hire additional developers.

The company's technology stack is integrated with 200 marketing platforms and data providers - for example, Facebook, Google, Linkedin, Twitter and VKontakte. You can visualize the collected information in a convenient format - Excel, Tableau, Looker or Google Data Studio.

The company is constantly working on the development of its own technology and expanding the market.

Improvado solutions are used by international brands and martech companies. For example, Ancestry, Intercom, RingCentral, Havas Media, Ogilvy, OMD. Among the Russian customers are advertising agencies DEV group, Da! skipper, Mediaplus, as well as the technology platform Between Exchange.

Daniil Kravtsov, co-founder and CEO of Improvado said:

{{quote 'The marketer has to work with at least 12 services that manage advertising campaigns, mailings, online analytics, SEO and solve other problems. In total, there are more than 7 thousand, which is almost 20 times more than 10 years ago. Therefore, the problem of data aggregation is acute and the demand for binding software is growing. The market is consolidating and capitalizing - its investment attractiveness is growing. }}

Kirill Belov, managing partner of the venture fund Impulse VC noted:

At Improvado, we were attracted by Daniel's ability to attract the best specialists to the idea and product and, of course, his view of the future of the company. The venture capital market underestimates marketing technologies. However, it is clear that at the current pace of development of new industries, the speed of emergence of new marketing and advertising products is also increasing. So, and new niches. Therefore, we believe that within 3-4 years, Improvado can become an industry leader and enter the unicorn club.

2017: Participation in the 500 Startups Accelerator

In the fall of 2017, the Improvado team participated in the 500 Startups accelerator. After the company raised part of the round of $ 3 million from 40 private investors and Silicon Valley funds.