Joint media

The joint media - the Russian advertizing agency.

History

2013: Dana Gaydeburova is the CEO of the agency

In October, 2013 Dana Gaydeburova is appointed the CEO of the Joint Media advertizing agency which is a part of Rumedia group.

In this position of Dang Gaideburov supervises sales of all advertizing opportunities of Rumedia group, including federal and Moscow volumes of advertizing time for Business FM radio stations, Chocolate 98FM radio stations and also advertizing opportunities of the business BFM.ru portal.

The CEO of "Rumedia" Mikhail Berger, commenting on new appointment, said:

"Dana Gaydeburova is a person with high professional reputation, well-known in the market. We are sure that experience and Dana's qualification will help our holding to expand a market share and to reach new level in the field of sales".

In turn Dana Gaydeburova noted:

"Effective objectives and tasks are professionally interesting, high and ambitious, on my character it is more interesting to that to implement them and to reach. Is where to aim".

2011: Integration of assets into Rumedia, transition to a format of advertizing agency

For April, 2011 the company was included in the structure of Rumedia / Joint Media holding and further conducts the activity under the name "Rumedia". The name "Joint Media" is used for the advertizing agency which is a part of Rumedia.

For 2011 company assets were among:

• Business FM radio station
• Cinema of FM radio station
• Internet portal BFM.ru
• Populyarnye Finansy magazine

By this time the Gazeta newspaper and the website Gzt.ru were closed.

2009

Dismissal of the Chief Editor of Business FM Dmitry Solopov

On July 17, 2009 it became known that the Chief Editor of Business FM radio station is in the conflict with new owners of Joint Media. The conflict situation arose while the owner of Novolipetsk Metallurgical Combine and holding of the Lipetsk media Rumedia Vladimir Lisin purchased Joint Media holding.

About intention to leave the Chief Editor of Business FM radio station Dmitry Solopov wrote in the letter to the colleagues on Business of PSK. The letter was at disposal of the newspaper Vedomosti and got to open access.

Follows from it that Solopov took an unpaid leave till August 1, 2009, having stipulated what does not leave radio station because of 'small hope that the new owner will see reason and will give the order to the helpers not to destroy Business of PSK and other products of holding'. He urged colleagues to agree to offers of the new work which is not connected about Business of PSK and also otgulyat holidays which the Joint Media holding ran into debt them.

Among Solopov's claims there is an appointment of two of his deputies, with it not approved. Besides, he especially noted that now Business of PSK services the interests of one person – the new CEO Mikhail Berger, and through it – Lisina therefore the company has no perspectives. The new CEO of Integrated media Mikhail Berger does not agree with Solopov's charges and already sent him the quit notice.

However, Solopov did not manage to leave voluntarily – the management terminates with it the contract.

'The notification that we terminate with it the contract is sent to Solopov, - Svoboda Mikhail Berger told the correspondent of Radio. – In Solopov's letter the big list of sins is specified. Even it is ridiculous to say that the CEO puts some materials, and some removes. I have many other cares, and I not really understand that to put it or to remove materials. I, really, delivered material – the press release about change of owners of the company, but any company places press releases in mass media. Employment and dismissal – a prerogative of administration, and no law provides approval of these questions of the Chief Editor. I would approve appointment of two of his deputies with Solopov, but he was absent from work quite long time, and I could not meet it. On Business of PSK Solopov works part-time, being also a co-owner of big advertizing agency "Hidalgo Imidzh". Under his labor contract, it works 16 hours a week for Business of PSK. I consider that it is not enough for the Chief Editor who should be completely submerged in the project. Besides Solopov the beginning Chief Editor – holds slightly more than three months this post, and before was the creative director. It is a position, mysterious for me: what the creative director is responsible for?^[1]'

Mikhail Berger reported that the PSK Business format considers a lucky media find and is only going to strengthen it but not to change. For example, on the weekend talk shows can appear.

On the BMF.RU portal at this time everything is quiet. The Chief Editor of the portal Anton Nosik is not going to leave yet and in expressions is extremely careful. He told the correspondent of Radio Freedom that strategy development began in day of official completion of the transaction and will take not one week therefore to speak about changes of editorial policy so far early:

- The parties should think of what resources they locate that they can, than can help each other, where to save. A set of opportunities in the range from "will be formulated not change at all anything" to "change everything", including a logo, frequency. This enrollment will be estimated in terms of common sense and advantage. So far I cannot state the approved scenario according to which events will develop. To me is what much to tell new owners about the current situation at us. And a lot of things it is interesting to me to hear about the current situation at them.

Anton Nosik added that with new owners it has no experience as there is also no information why Arkady Gaydamak decided to sell the media assets:

- The only thing that I know, is that Arkady Gaydamak decided to sell assets not suddenly that negotiations with potential buyers, not only with these (with Lisin - RS), were conducted throughout a certain time frame. Lisin was not the only thing who showed interest in these assets, Kommersant expressed own attempts to purchase this asset, obviously, this asset is attractive to those who consider themselves players of the media market.

Mikhail Berger about Anton Nosik and BFM.RU speaks more freely, than Anton Nosik – about the new management of Integrated media. The situation on the portal is directly opposite to a situation on radio: are happy with the Chief Editor Nosik, and to the portal there are claims:

- If I also am dissatisfied with something, then high degree of autonomy of two projects: radio "PSK Business" and the BFM.RU portal, it categorically does not suit me. They are created for each other, and in it their force. Therefore now I think how to converge these two entities and to make this multimedia edition. Anton Nosik – one of pillars of the Russian Internet, the generator of the remarkable ideas, people with a tremendous potential. We think now how, including with its help to solve a problem of convergence of the company.

At this time the Joint Media holding except PSK Business radio station and the BFM.RU portal includes CINEMA of FM radio station, "98 hits", the Business & Financial Markets newspaper, the Populyarnye Finansy magazine. Among the media assets purchased by Arkady Gaydamak also the Moskovskiye Novosti newspaper which the entrepreneur closed appeared earlier, and transferred the brand to the state.

Mikhail Berger is appointed the CEO of the company

On July 14, 2009 it became known that the Rumedia company is involved in management of the Joint Media group. The head of "Rumedia", the journalist and the media manager Mikhail Berger is appointed the new CEO of holding.

"New shareholders and management intend to develop a format of business broadcasting which is successfully mastered by Business FM radio station", said in the press release of media holding.

"Joint Media holding" will use the best efforts for preserving and strengthening of the main values won by the company — trust and the interest of audience, reputation of the effective and reliable partner at advertisers" — promised in the company.

Vladimir Lisin buys the company of $23.5 million at the Haidamak's Arcadia

In July, 2009 the metallurgical magnate, the owner of the New Lipetsk plant Vladimir Lisin for $23.5 million purchased 100% of offshore Ridnek which owns assets of Integrated media.

Before 85% of Ridnek belonged to the businessman Arkady Gaydamak, Arkady Gaydamak, to the chairman of Israeli party Social justice who became famous for the fact that he is suspected of illegal arms supplies to Angola in the early nineties. 15% of the company belonged to top managers of Integrated media: to the CEO Daniil Kupsin, his first deputy Egor Altman and Solopov. The source, close to them, said that at sale they received money for the share.

2008: Revenue of 340 million rubles, a loss - 29 million

In 2008 revenue of Integrated media made 340 million rubles, net loss — 29.6 million rubles.

2007: Creation of the company based on ID "Moscow news"

The Joint Media management company arose in 2007 based on ID Moscow News.

Notes