Rumedia

Rumedia manages the media assets of the chairman of the board of directors. NLMK Vladimir Lisin

Aktivs

In Moscow

• United Media Advertising Agency
• Business FM Radio Station
• Chocolate Radio
• Internet portal GZT.ru
• Internet portal БФМ.ру

In Lipetsk

• Communication agency "Pride Media" (exclusive advertising in the holding's media, holding BTL promotions, production of audio and video ads).
• STS Lipetsk
• Home-Lipetsk
• REN TV-TVK
• "Europe Plus Lipetsk"
• "Retro FM Lipetsk"
• "Road Radio Lipetsk"
• "Radio Dacha in Lipetsk"
• Address and telephone directory Gorod48
• Information and reference portal Gorod48
• MMDS cable television system
• Outdoor advertising network (3×6 shields, pedestals, brandmowers, prismatrons)
• Advertising in municipal transport

History

2023: Appointment of Andrei Ryazhskikh as new CEO of Rumedia Holding

At the end of July 2023, it became known about the change of the general director of the Rumedia holding, which manages the media assets of the chairman of the board of directors of NLMKVladimir Lisin. The group was headed by Andrei Ryazhskikh instead of Mikhail Berger, who has been the leader since 2006. Read more here.

2011: The launch of the Chocolate radio station

Media holding "Rumedia/United Media" on April 1, 2011 launched a new radio station "Radio Chocolate."

"Chocolate" replaces "98 Hits" on the radio air frequency. The new product is positioned as a radio for modern women, and the advertising concept was based on the images of goddesses and rulers of past eras - Nefertiti, Aphrodite and Catherine the Great.

The advertising campaign "Chocolate," which took place during April and May, covered more than 40 leading glossy magazines, as well as the largest online media working for a female audience. The video, voiced by the branded brand of the radio station - Katie Topuria from the A-studio group, is already broadcast on TNT, NTV, TVC, World Fashion, Disney and others. It is also shown in the KARO and IMAX cinema chain, in the largest business centers in Moscow through the IVM screen networks, ORION City and a number of others.

The outdoor advertising program includes more than 800 structures of 3x6m, 5x15m, 4x12m format. Separately, it is worth highlighting the segment of street furniture, one of the visual elements of which was the network of panel brackets on Rublevka and several large avenues and highways.

The development and design concept of the advertising campaign was personally engaged in the general director of the radio station Leonid Yurgelas. According to him, there has been no campaign of this magnitude in the media market for several years.

2009: Vladimir Lisin buys Open Media $23.5 million from Arkady Gaydamak

In July 2009, Vladimir Lisin, a metallurgical magnate, owner of the Novolipetsk plant, acquired 100% of Ridnek offshore, which owns the assets of United Media, for $23.5 million.

Prior to that, 85% of Ridnek belonged to businessman Arkady Gaydamak, Arkady Gaydamak, chairman of the Israeli Social Justice party, who became famous for being suspected of illegally supplying weapons to Angola in the early 1990s. 15% of the company belonged to top managers of United Media: CEO Daniil Kupsin, his first deputy Yegor Altman and Solopov. A source close to them said that when they sold, they received money for their share.

Later, all assets of Open Media were integrated into Rumedia.

2006: Mikhail Berger appointed CEO of the company

CEO of Rumedia since 2006 Berger Mikhail Lvovich.