People & Screens

People & Screens is part of the Dentsu Aegis Network Russia group and at the beginning of 2019 specializes in performance marketing in all media with a focus on expertise in mobile and TV advertising. People & Screens provides planning, procurement, and performance optimization for offline media campaigns. In the field of digital and mobile advertising, People & Screens works with a wide range of advertisers in the fields of e-commerce, mobile games, taxi services and content distributors. The agency operates within the framework of the Dentsu Aegis Network Russia operating model, providing customers with access not only to their resources, but also to the resources and expertise of all agencies within the group.

2019: Mikhail Nechaev appointed CEO of the company

On January 10, 2019, Mikhail Nechaev was appointed to the post of CEO of People & Screens. The founder of the agency, Andrei Chernyshov, moves to the position of president and member of the board of directors of People & Screens, and will continue to oversee the strategic development of the People & Screens and Dentsu Aegis Network Russia business as vice president of the group.

Mikhail should strengthen the management team of People & Screens in connection with the expansion of the business and ambitious plans for the development of the agency, requiring appropriate changes in management. The new CEO will take over operational management, control over the implementation of strategic tasks, the development of client service, as well as the company's product line.

Andrey Chernyshov, President of People & Screens:

"By creating People & Screens, we bet that online businesses will become one of the largest advertisers in the Russian market. And at the same time, the approach they adopted in digital performance - with strong analytics and ROI-optimization of media purchases, they will need in all media - from mobile to television advertising, and then will become in demand by other categories of advertisers. Evidence that the Total Performance model of the agency is in demand by the market is the fact that in 2018 we doubled the turnover managed by the agency, and set the same plans for 2019. I am confident that Mikhail's successful management experience and media expertise will help in the effective implementation of our business strategy. "

Mikhail Nechaev, CEO of People & Screens:

"I am delighted to be part of the agency team with a unique total performance approach to today's market, which, under Andrey's management, has grown from an ambitious startup into a sustainable business with huge potential. The request of advertisers for omnichannel continues to stimulate the further development of service products that take into account performance KPIs on all screens and in all environments - mobile, digital, offline. I am sure that together with the People & Screens team, we will continue to expand the product line with advanced solutions. "

2017: Establishment of JV with Dentsu Aegis Network

In October 2017, People & Screens became part of the Dentsu Aegis Network group, signing a joint venture agreement with the network.

2016: Founding of the agency

The media full-service agency People & Screens was founded in 2016 to work with online business and retail. Since its founding in 2016, the agency has acquired such clients as Avito, IVI, Utkonos, Litres, the Ministry of Communications and Mass Media (Госуслуги.ру), All Tools and others, and has become one of the market leaders in working with advertisers from the Online Businesses category.