Petrovich STD Construction Trading House

Petrovich Construction Trading House (STD Petrovich LLC) is a Russian company that has existed since 1995 and specializes in the trade in construction materials and goods for repair. As of November 2017, the STD structure includes 18 construction centers in St. Petersburg, the North-West and Central Federal Districts, as well as a metal base and five production sites. The company's assortment includes more than 17 thousand types of goods (SKU).

The Petrovich Construction Trading House has been operating on the St. Petersburg market since 1995 and is engaged in the sale of construction materials. The assortment includes about 5 thousand items of materials for professional construction. With the opening of a trading base in 2009 in Veliky Novgorod, expansion began in other cities of the North-West region. In total, the STD Petrovich retail chain unites 11 bases. In addition, the company has 5 production sites and a metal base.

Trading House "Petrovich" is the first company selling construction materials in St. Petersburg, which received an international quality certificate ISO 9001:2000. The company's strategy involves providing customers with the optimal range of high-quality goods with the widest possible range of related services, including loading, delivery, climbing to the floor, renting equipment, removing construction waste, helping to install materials and much more. STD Petrovich employs more than 1000 specialists.

Performance indicators

2023: Growth in turnover by 9% to 161.7 trillion rubles

The turnover of the Petrovich construction store chain in 2023 increased by 9% compared to a year ago - to 161.7 trillion rubles. The retailer published such data in early March 2024.

As writes Kommersant"" with reference to the representative of "Petrovich," in 2019-2023. the company increased turnover by about 20% per year. By the end of 2023, the network consisted of 20 construction and shopping centers in, and St. Petersburg To Moscow other cities. Russia

The turnover of the Petrovich construction store chain in 2023 increased by 9%

The press service of Petrovich also cites data according to which in 2023 73.3% of the company's sales fell on the online channel. 4.3 million orders were issued on the retailer's website in 2023, 3.4 million deliveries were made. Approximately 43% of the retailer's sales in 2023 were taken by corporate customers.

In this channel, Petrovich comprehensively closes the needs of customers for procurement and supply of 3,000 large facilities in the Central and North-Western Federal Districts (the company specializes in the formation of exclusive just-in-time deliveries, freight forwarding and delivery, as well as supply lending), - specified in the company's message.

In 2023, Petrovich continued to expand its storage capacity. Thus, the design of two construction and shopping centers in Moscow on Borovsky highway (area - 20 thousand square meters) and Mozhaisk highway (area - 21 thousand square meters) began. Also launched the construction of a distribution center in PNK Park Domodedovo-2 for 108 thousand square meters. m.

In 2024, Petrovich expects to scale the network of its own and partner points of issue of orders, delivering goods to 630 cities of Russia, as well as develop small-format stores (up to 100 sq. M.) In the cities of the country (Moscow, Vladimir, Yaroslavl, Ryazan).^[1]

2022: Revenue growth by 17% to RUB 119 billion

The chain of construction stores "Petrovich" at the end of 2022 increased revenue by 17% compared to 2021 - up to 119 billion rubles. The retailer disclosed such data in early February 2023.

According to the Interfax news agency, citing the press service of Petrovich, in 2022 the stores made 3.2 million deliveries. By the end of that year, the company had 20 shopping and construction centers in St. Petersburg, Moscow, the North-West and Central Federal Districts, sites for the production of metal structures and dry building mixtures. The retailer's assortment totaled more than 30 thousand items.

In February 2023, the company announced plans to increase sales across all channels of the network, expand its presence in the regions of Russia on the principle of a franchise in the field of e-commerce, as well as develop construction and shopping centers in the Central Federal District.

Igor Kolynin, Marketing Director of Petrovich Construction TD, says that the regional development of the company is being built using omnichannel tools and together with regional DIY stores. This allows the retailer not to open large construction centers in the regions, instead it is looking for a key partner and jointly develops an omnichannel model. In more than 20 cities, Petrovich creates Internet platforms for the sale of goods by regional partners and complements the assortment with its own goods.

In 2022, Petrovich acquired the Nobel business center on Pirogovskaya embankment in St. Petersburg to accommodate its office. The purchase of an object owned by Becar Asset Management could cost the retailer 540 million rubles. Then it was reported that the reconstruction of the building was planned to be completed in 2023, Kommersant wrote. ^[2]

2019

The group's turnover as a whole reached $1 billion. At the same time, 60% ($60 billion excluding VAT) of this fell on STD Petrovich. Thus, in 2019, the DIY network showed an increase of 22% compared to 2018.

The sales driver was the format combining online and offline, and timely delivery. The share of e-com increased from 18 billion rubles (36.5% of turnover) in 2018 to 28.2 billion rubles. (47%) in 2019.

The company notes that Petrovich has not opened new offline stores in Moscow over the past two years. However, this did not prevent the DIY retailer from growing in the capital by 48.3% compared to 2018. Nevertheless, in March 2020, the company promises to open a new construction and shopping center on the Simferopol highway. The company has not yet disclosed investments and store area.

As for St. Petersburg, here "Petrovich" also showed an increase - 12.4%. At the same time, the company draws attention to the fact that the main competitor of STD - Leroy Merlin - grew in the northern capital from 4 to 12 stores.

Petrovich's growth rate is the best among DIY market leaders, Ivan Fedyakov, CEO of INFOLine, commented to RBC. Thus, Leroy Merlin, according to preliminary data, grew by 13-15%, OBI - at the market level or even lower. In general, according to preliminary estimates of INFOLine, in 2019 the Russian DIY market by 6-8%. According to the results of 2018, its volume was 1.5 trillion rubles.

2016

Construction trading house "Petrovich" plans to become the second in the Russian DIY market in terms of revenue. According to the general director of the retailer Yevgeny Movchan, this may happen as early as 2017, the PRO correspondent reports.

The company plans for 2017 to increase revenue by 19% to 36.4 billion rubles. "By the

end of 2017, we expect to approach our competitors in the DIY segment, or maybe even take second place," Movchan said.

2017

In 2016, the revenue of STD Petrovich increased by 19% to 30.6 billion rubles. There are no similar data on other market leaders in the public domain yet. Two years ago, Leroy Merlin's revenue amounted to 145 billion rubles. (+ 20% by 2014), OBI - 39 billion (-10%), Castorama - 25 billion (+ 16%).

The volume of the DIY market as a whole in 2016 amounted to 1 trillion 330 billion rubles. (Infoline data). For the year, it fell by 10.9%. According to RBC experts, the same figure amounted to 1 trillion 418 billion rubles, having decreased by 7.6% compared to 2016.

History

2023: Purchase of JetBrains office in St. Petersburg

On December 7, 2023, it became known that the Petrovich construction trading house acquired office facilities in St. Petersburg, previously owned by the IT company JetBrains. The latter left the Russian market due to the current geopolitical situation. Read more here.

2020

On March 2, STD Petrovich opened a new store in Moscow. The construction center is located on the Simferopol highway, in the village of Bobrovo. This is the fifth DIY chain store in the capital. According to the general director of the company Yevgeny Movchan, the total area of ​ ​ the trading floor is 3.5 thousand square meters. m, warehouse area - 16 thousand square meters. m. The company invested 2.3 billion rubles in the project.

The store was opened in Moscow after a two-year break, Movchan recalled. But now the DIY network intends to "please Muscovites with the new Petrovich every year and, perhaps, not even one at a time," said the top manager.

"This object absorbed all the novelties that we invented in those two years, while there was a pause. In addition, we became a pioneer in the launch of such a service as a design studio for customers, the core of which was the digital-room, which caused a rustle in Moscow a year ago, "added Evgeny Movchan.

Like all other stores in the chain, the new one will work seven days a week around the clock.

Notes