realme

The realme brand specializes in the production of smartphones. The brand was founded on May 4, 2018 (National Youth Day of China) by Sky Li along with a group of young people from different countries with rich experience with mobile devices.

As of May 2019, the realme brand is represented in more than 10 countries worldwide including India, Indonesia, Vietnam, Malaysia, Philippines, Thailand, Pakistan, Egypt, Burma, Singapore and China.

History

2023: Global Smartphone Shipments - Over 200 Million Units

Global shipments of realme smartphones exceeded 200 million units. Realme representatives told TAdviser on November 27, 2023. Thus, the brand, which reached the milestone of 100 million devices in 2021, continues to develop rapidly. The company ranked fifth in terms of speed to reach 200 million smartphones delivered.

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Counterpoint Research

When realme entered the smartphone market in 2018, it was oversaturated, featuring more than 701 brands and developing a sustainable hierarchy. According to the company, it was not easy to master the market, but in the end it was possible to gain stable positions.

As noted, in just 37 months, the company has crossed the mark of 100 million users around the world and has reached the next stage of growth. In 2022, Realme introduced the Simply Better strategy, in which it optimized its portfolio and concentrated on creating advanced products, in particular, the GT series and number series. This strategy implies that every new generation of realme products offers a major technological breakthrough. The approach is based on design, performance and user experience. realme also continues to invest in R&D work. To do this, the Global Realme Institute of Advanced Technology was created, which is developing technological innovations in four key areas: image technology, photography, gaming capabilities and energy efficiency.

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Counterpoint Research

Despite the shrinking global smartphone market over the past two years and strong competition, realme has maintained healthy and sustainable growth. The company was able to take a strong position in most global regions. At the same time, it is a key player in developing countries: their share in the supply of realme (88%), according to the company, significantly exceeds this indicator of other members of the "Club 200 million."

In 2024, realme management intends to increase investment in research and development by 470%, significantly increasing the technology potential of the company. Continuing to move towards the goal set at the beginning of the year by the Global Institute of Advanced Technology realme, the brand will focus on creating breakthrough solutions in the fields of image, gaming, photo and charging technologies in collaboration with more than 33 leading international technology partners. The company will also increase its talent pool by expanding its R&D team. In 2024, she plans to increase the number of research personnel by 400%.

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Counterpoint Research

As realme founder and CEO Sky Lee noted, the era of rapid development in the smartphone industry is over.

The next steps will be more difficult, but with each of them realme will be approaching another goal. By conquering new frontiers, the company remains true to its original vision, will continue to reach new heights, listen to users around the world and evolve with them to create new technological "wonders" together, Sky Lee concluded.

2022: Overtaking Apple and Samsung for smartphone sales in Russia

In July 2022, the Chinese brand Realme accounted for 17% of smartphone sales in Russia in pieces against 13.4% a month earlier. The company was ahead of Apple and Samsung combined, which in the second summer month of 2022 recorded 8.5% and 7% of the Russian smartphone market, respectively. This is evidenced by MTS data released in August 2022. Read more here.

2019: Entering the Russian market

On May 27, 2019, the manufacturer of realme smartphones announced its entry into the Russian market. Since June 2019, representative offices of the company have been opened in several European countries, including Russia. Founded in May 2018, the brand makes smartphones that have stylish designs and powerful performance. In addition, realme focuses on online sales, making it easier for consumers to make a purchase.

Realme smartphones will appear in Russia

According to representatives of the company, realme smartphones around the world are famous for their accessibility, and the brand's pricing policy will not change for the Russian market.

According to Counterpoint, despite the fall in the global smartphone market, the Russian smartphone market has been characterized by consistent growth over the past quarters. The growth in indicators makes the market attractive, and therefore competition between various smartphone manufacturers has also increased.

Despite the fact that realme is a young brand, the company has already managed to gain recognition in different regions of its presence. Just six months after launching in the Indian market, realme has become the No. 2 brand for online sales in this country. Realme smartphones have also repeatedly set records on e-commerce platforms in different regions, according to the company.

The brand's products are aimed at active and creative young people. The lineup, which will be available on the Russian market, as well as prices for smartphones will be announced later.