Rive Ghosh Rive Gauche

Rive Gauche - the Russian perfumery-cosmetic network. It was founded in 1995. The network is part of the Perfume Standard holding.

"Riv Ghosh"

Performance indicators

2023: Revenue reduction to RUB 35.12 bln

At the end of 2023, the Russian chain of cosmetics and perfume stores "Riv Ghosh" decreased revenue - to 35.12 billion rubles from 35.87 billion rubles in 2022. This is evidenced by the data of the Kontur. Focus service, which TAdviser got acquainted with in July 2024.

From these materials it follows that the retailer's net loss in 2023 amounted to 557.4 million rubles, while a year earlier net profit was measured at 322.7 million rubles. Profit from sales in 2023 amounted to 1.56 billion rubles, which is almost half the same profit a year ago (2.8 billion rubles).

source = Riv Ghosh

The gross profit of Riv Ghosh in 2023 decreased slightly - to 16.22 billion rubles from 16.96 billion rubles in 2022. Commercial expenses increased from 12.58 billion to 13.22 billion rubles, while management costs decreased from 1.58 billion to 1.43 billion rubles. The cost of sales at the end of 2023 practically did not change and remained at the level of 18.9 billion rubles.

The reasons for the fall in revenue and losses in the company do not speak. At the same time, the entire Russian market for cosmetics and perfumes is on the rise. According to Infoline Analytics, the market for cosmetics, perfumes and care products (excluding household chemicals) in 2023 grew by more than 17% and exceeded 950 billion rubles with VAT.

The President of Riv Ghosh Edgar Shabanov said that the company plans to direct the main investments in the development of the online channel and by the end of 2024 to increase its turnover by 2 times. According to him, a change in the client's path - if in 2017 the buyer came to an offline store 3.5 times a year, then in 2024 - about 2.2-2.3 times a year. Approximately 50% buy only online, the rest half - both online and offline.

By the end of 2023, Riv Ghosh collaborated with all marketplaces, through which approximately 30% of online sales are carried out, the remaining 70% are accounted for by its own online store.

History

2022: Shop-in-shop with Lenta

On March 11, 2022, Lenta announced that, together with the Russian perfume and cosmetic network RIV GOSH, they opened the first shop-in-shop store in the Leningrad Region.

The RIV GOSH chain store opened in the hypermarket trading floor in Kudrovo on Stroiteley Avenue. More than 2,800 products of 64 brands are presented here.

Шаблон:Quote 'author = said Maria Peredreeva, commercial director of Lenta's non-food products service.

This store has all privileges for members of the RIV GOSH loyalty program. All discounts and promotions held by the perfume chain will be available to buyers.

{{quote 'author = noted the director of trade marketing and advertising "RIV GOSH" Anastasia Kukharenko. |

Our architectural department has created a special store project, which, on the one hand, should organically fit into the general style of the hypermarket, on the other, give customers the atmosphere of a premium boutique. We have also developed the most suitable range for this store, which will allow our women to treat themselves to everything necessary for beauty and care,}}

Lenta and RIV GOSH expanded their cooperation in December 2021. Earlier, a separate corner with exclusive products from 15 brands of the perfume chain appeared in the cosmetics section of the hypermarket on Vyborgskoye Shosse.

2010

As of June 2010, the chain united 120 stores in 64 cities of the Russian Federation. Riv Ghosh stores have a diverse range of perfumes and cosmetics - from luxury brands to the mass market. Owned by PS Group Management Company.

2007

Since the end of 2007, the network has been owned by the Finstar holding, which acquired a 75% stake in Riv Ghosh.