Smart (discounter chain)

Performance indicators

2024: Revenue growth by 18% to 120 billion rubles

As TAdviser found out at the end of October 2025, the chain of discounter stores Smart (Sweet Life Plus LLC) in 2024 received revenue of 120.55 billion rubles. This is 18.3% more than in the previous year, when the figure was 101.9 billion rubles.

The cost of sales on an annualized basis rose by 17% - from 90.49 billion rubles to 105.87 billion rubles. Commercial expenses increased by about a quarter, amounting to 10.86 billion rubles against 8.64 billion rubles in 2023. Management expenses increased by a third - from 39.62 million rubles to 52.93 million rubles. Other income was recorded in the amount of 268.28 million rubles against 269.47 million rubles in 2023 (minus 0.4%). Other expenses showed an increase of 28.9% - from 1.78 billion rubles to 2.3 billion rubles.

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Фото: Freepik

Revenues from the sale of products, goods, works and services reached 121.45 billion rubles: this is 17.6% more than in 2023, when they amounted to 103.3 billion rubles. Payments to suppliers (contractors) for raw materials, materials, works and services rose by 16.7% - from 97.02 billion rubles to 113.23 billion rubles. Expenses in connection with the remuneration of workers increased by 29.2% - from 4.01 billion rubles to 5.19 billion rubles.

In 2024, the company received 14.69 billion rubles of gross profit against 11.41 billion rubles a year earlier: this corresponds to an increase of 28.7%. Profit from sales rose by 38.3% - from 2.73 billion rubles to 3.77 billion rubles. Net profit amounted to 182.66 million rubles against 170.97 million rubles a year earlier (plus 6.8%).

As of December 31, 2024, receivables are indicated in the amount of 10.69 billion rubles: this is 24.8% more than a year earlier, when it was 8.57 billion rubles. Accounts payable increased by 8.5% - from 11.22 billion rubles to 12.17 billion rubles.^[1]

History

2021: Launch of a chain of stores with goods at low prices Smart

At the end of May 2021, it became known about the launch in Russia of a network of stores with goods at low prices Smart. This project is being carried out by the Sweet Life company, which franchises supermarkets of the Dutch chain Spar.

According to Kommersant, a search has already begun for premises for a new network of discounters in Moscow and the Moscow region with an area of ​ ​ 700 square meters. m and 1000 square meters. m, respectively.

According to Mikhail Burmistrov, General Director of Infoline Analytics, Sweet Life's investments in the development of a discounter project, adaptation of its own brand portfolio (STM) and the opening of the first two pilot stores will amount to about 50 million rubles.

Spar launches a chain of stores in Russia with goods at low prices

The expert noted that the market in Moscow and the Moscow region is very competitive. The main problem is the lack of suitable locations at low prices. Marina Malakhatko, head of the CBRE retail space department, added that the lack of premises is largely due to the discrepancy between the expectations of owners and operators at the rental rate and the discounter's ability to pay it.

Our own discounters have already launched almost all the largest chains, including X5 Retail Group (Pyaterochka, Perekrestok, Karusel), which is developing the Chizhik, Magnit (My Price) and Lenta (365 +) chains.

The discounter economy may be more complex than stores with regular prices, warns Alla Yurova, an analyst at the National Rating Agency. She refers to the data of O'Kay Group of Companies, which at the end of 2020 had a profitability of EBITDA discounters "Yes!" Was 3%, which is three times less than hypermarkets.

By the end of May 2021 in Russia, the Spar network is represented in 12 regions. In total, more than 200 supermarkets of the chain have been opened in the country. The stores operate under the signage Spar (convenience products), Eurospar (large family shopping supermarkets), and small format Spar Express and Eurospar Express.^[2]

Notes