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"Staple" is a payment service based on commodity cashback. As of 2021, the project combines loyalty programs of FMCG manufacturers, stores and service providers and allows you to receive returns from everyday purchases to pay for regular expenses: loans, mortgages, housing and communal services.

History

2020

As of 2020, Staple is a fintech service, the idea of ​ ​ which was as follows: the borrower buys familiar everyday goods from any store in Russia, scans the check in the mobile application, after which the manufacturer of the goods charges cashback, which is automatically sent in full to pay off credit debt. The appendix presents the products of such large companies as Nestle, Nivea, PepsiCo and Wrigleys.

Accruing cashback for online shopping

Service logo in 2020

November 23, 2020 it became known that users of the payment service "Staple" will be able to receive cashback for purchases in some online stores.

Users of the payment service "Staple" will be able to receive cashback for purchases in online stores. We are talking about 200 partner stores located in the "Staple": AliExpress, "Yandex.Market," "M-Video," "Girlfriend," "Utkonos," "L'Etoile" and others. The maximum amount of return is 33%, the message said.

Previously, Staple users received cashback only for food and other everyday goods, their maximum size reached 25%^[1].

Attracting $1.5 million of investments

September 21, 2020 it became known about the attraction of $1.5 million in investments by the fintech company "Staple." The Swiss fund Fundweizer Holding AG and its chairman, former first vice president of TNK Joseph Bakaleinik, personally invested in the start.

According to the latter, investment interest in Staple is due to the fact that the service includes several current topics - payment systems, cashbacks and microfinance. The project has good prospects and in the future it can become a valuable asset for sale, he told Vedomosti.

Fintech startup "Staple" raised $1.5 million

The Fundweizer Holding Fund previously participated in the first round of investments, when $200 thousand was invested in the startup. Investments in the first round were attracted in February 2019, they were aimed at developing the first version of the system, forming a team and starting testing the service and application.

The total investment in the project is estimated at $7 million (by September 21, 2020, money has not yet been raised in full). It is planned to spend new funds on the development and implementation of new functions that will allow users to increase the amount of cashback and bonuses to pay off debt. The money will also be used to develop loyalty management tools for brands and scale the project in the consumer lending market.^[2]

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