Teremok - Russian pancakes

The Teremok network is one of the largest federal catering chains (second place in terms of the number of outlets in Russia). "Teremok" serves visitors in the fast casual format: frozen semi-finished products are not used, and pancakes, porridge, home and children's dinners, other dishes are prepared only after ordering.

The Teremka menu consists of modern Russian cuisine: pancakes, potatoes, buckwheat, soups, cheesecakes are served, porridge is offered in both traditional and unusual versions. Also, the chain's restaurants serve branded drinks: morse, kvass, pita, cider, tarhun, birch juice and mead.

As of September 2018, the restaurant chain includes more than 300 outlets in Moscow, St. Petersburg and Krasnodar. Every year, the company's restaurants receive up to 30 million guests.

Performance indicators

2023: Revenue growth 14% to ₽16,6 billion

The revenue of the Teremok restaurant chain grew by 14% and reached ₽16,6 billion in 2023. TAdviser got acquainted with such data in December 2024.

According to TASS, the company opened 18 new restaurants in 2023. By the end of the year, the network consisted of 334 establishments in Moscow, Moscow Region, St. Petersburg, Leningrad Region and Krasnodar.

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Teremok

The increase in prices for dishes in restaurants of the chain amounted to about 6% per year. According to the company's estimates, the increase in purchase prices reached 10%. At the same time, the active growth of the company itself is estimated at 10% of the total increase in turnover.

Mikhail Goncharov noted that the company traditionally raises prices more for expensive products and less for affordable ones, so 6% is a weighted average.

The company's tax payments for 2023 will amount to ₽2,95 billion. The total area of ​ ​ production workshops, where dough for pancakes, bases for soups, fillings and preparations for salads are made, reaches 15 thousand square meters. meters. For the year, the total production amounted to 30 thousand tons of products. The number of users of the loyalty program "Keys to Teremka" exceeded 1.8 million people.

In 2024, Teremok plans to open about 100 new restaurants in the current regions of presence and enter new cities - Nizhny Novgorod, Samara or Kazan. The main direction of development is the opening of establishments in the suburbs. Investments in the expansion of the network will amount to ₽3 billion.

The company also plans to build a new production workshop with an area of ​ ​ 10 thousand square meters. meters. More than 32 million guests visit the chain's restaurants annually.^[1]

2022: Revenue growth by 33% to RUB 14.6 billion

In 2022, the Teremok restaurant chain earned 14.6 billion rubles in revenue, which is 33% more than a year earlier. In 2019, when there was no COVID-19 coronavirus pandemic yet, the figure was measured at 11.3 billion rubles. The company's tax charges in 2022 exceeded 2.2 billion rubles. Such data were released on February 9, 2023.

In 2022, Teremok opened 6 large-format restaurants in Moscow and St. Petersburg, and also updated ten existing establishments. In the next two years, Teremok plans to open an additional 70 restaurants, the company said on February 9, 2023.

The revenue of the Teremok restaurant chain for the year increased by a third

As noted in the network, restaurants in the new format are popular and contribute to the development of a new consumption model in the network. The filling of the check is changing, visitors increasingly come to Teremok in companies and spend more time in restaurants with friends or family. In the summer of 2022, the number of users of the Keys to Teremka loyalty program exceeded 1 million people. In the application, you can follow the account, receive notifications about promotions.

The year was difficult, but we continued to invest in the development of the network. They opened new restaurants, updated menus, introduced new technologies, - commented the founder and manager of Teremka Mikhail Goncharov.

In 2022, the company also launched its own delivery in partnership with Yandex.Eda. By the end of 2022, the service worked in all restaurants in Moscow, Moscow Region and Krasnodar, and it is also planned to connect establishments in St. Petersburg and the Leningrad Region.

Speaking about the results of 2022, Teremok also noted a collaboration with the film Cheburashka, which became the highest grossing in the history of domestic film distribution. In honor of the release of the film "Teremok" he created the pancake "Cheburashka" with orange jam and organized an information campaign in support of the premiere.^[2]

History

2021: Investment of 1.2 billion rubles in restaurants with expensive interiors and without disposable dishes

On March 21, 2021, it became known that Teremok would invest 1.2 billion rubles in restaurants with expensive interiors and without disposable dishes. In addition to opening fast food outlets of a new format, the company can update existing establishments.

As Kommersant writes with reference to the founder of Teremka Mikhail Goncharov, within two years it is planned to launch up to 70 restaurants with an expanded area (120-300 sq. M.), improved interior and ceramic dishes. First of all, they will open in Moscow, St. Petersburg and Krasnodar.

Teremok invests 1.2 billion rubles in restaurants with expensive interiors and without disposable dishes

The menu in the updated "Teremki" will not differ from the usual one, but the average check will be higher than on food courts - 530 rubles against 400 rubles. According to Goncharov, this is due to the fact that guests come in companies and spend more time in restaurants.

Now we can not only talk about returning to previous positions, but also make plans to expand the network. We note high attendance both in Teremki at food courts in shopping centers and in restaurants with their own boarding, and we see great prospects for the development of restaurants of a new format focused on the model of full food and leisure, - said Mikhail Goncharov, whose words are quoted by the press service of the Teremok network.

Experts interviewed by the publication are confident that it will not be easy to develop in this segment of the company without changes in the menu. The general director of Infoline-Analytics, Mikhail Burmistrov, believes that Teremok will be able to get locations with good traffic that have left various non-network projects, while it will gradually begin to expand the menu in establishments of this format - it will finalize the lunch offer and increase the number of second courses.

According to a source Kommersant on the restaurant market, Teremok plans to occupy the premises that have been vacated due to the coronavirus pandemic at a favorable price. COVID-19^[3]

2020: Part of employees move to iGooods for the duration of the pandemic

On April 10, 2020, it became known that the iGooods grocery delivery service began cooperation with a number of chain restaurants and stores under a staff exchange program during the coronavirus pandemic. Employees of Teremka, Bush, Sportmaster and taxi company 068 have already switched to work at iGooods as personal buyers and couriers. Read more here.

2018: Teremok chain closes restaurants in the United States

The Teremok restaurant chain has closed both of its establishments in New York, which have been operating since 2016. The vc.ru writes about this with reference to the lava of Mikhail Goncharov's company^[4].

{{quote 'Establishments stopped working back in May, Goncharov said. According to him, the reasons for the closure are purely technical - now the company is looking for new premises for restaurants.

In May, we closed both points, are now looking for new locations and are working on lease agreements. This was our own decision, this is a technical moment, we will move.}}

Teremok is negotiating the opening of retail outlets in Germany, Japan, China, as well as 20 new establishments in Moscow and St. Petersburg.

In March, Goncharov told^[5] about the pressure on "Teremok" from the American sanitary inspector. "Not only are there serious questions about the inspection itself (in fact, we can talk about financial damage), so amazing questions were asked: 1. Do we not hold secret meetings in the basement. 2. Is our company not Putin's. 3. Are we laundering money from Russia, "the entrepreneur wrote then.

2016: "Teremok" opens in New York

On June 14, 2016, the Teremok fast food chain officially opened the first restaurant in the United States, RIA Novosti reports, citing the press service^[6].

Previously, on June 11, there was a technical opening. The restaurant is located in the southern part of Manhattan, its area is 130 square meters. m, the planned average check is from $9 to $12.

"Initially, the assortment of the American Teremka will be smaller than in Russia: it is planned that it will become a test platform in order to understand the tastes of Americans and determine the further gastronomic policy of the network in the United States," the press service noted.

At the same time, most of the ingredients for cooking are local. Russian production will be only kvass, tarhun and buckwheat.

The owner of the chain, Mikhail Goncharov, spoke about plans to open the Teremok restaurant in New York back in mid-2015.

1998: Discovery

The Teremok restaurant chain was founded in 1998 by entrepreneur Mikhail Goncharov.

Notes