iGooods iGoodes Systems

iGooods is a grocery delivery service in Russia. The company delivers products from METRO, LENTA, CAROUSEL, MAGNET, Globus, PRISMA, Selgros, Real and SuperBabylon hypermarkets in St. Petersburg, Moscow, Kazan, Belgorod, Orenburg, Surgut and Kingisepp (Leningrad Region) (data as of August 2019).

The service delivers from 100 hypermarkets. The integration of the catalog and price from the outlets allows you to maintain the relevance of prices and products available in the trading floors.

Performance indicators

2020: Turnover growth by 3 times

The igooods food delivery service for 2020 made more than 1.8 million deliveries totaling 7.8 billion rubles. In financial terms, the company's turnover has grown 3 times compared to 2019. The indicators were increased by strengthening the position of the service in the regions of presence, connecting additional networks and expanding the geography of the franchise network. The company announced this on December 29, 2020.

{{quote 'A big effect on our growth in 2020 had pandemic: many potential buyers overcame themselves and made the first order of products in their lives. Internet We are very grateful for their trust. The service delivers more than 5,600 orders to all cities of presence every day. With each order, we adhere to the rule - to collect an order for the customer better than he would do it himself. - says the manager and co-founder of the igooods service, - Grigory KunisToday igooods is the last federal delivery service that has not joined corporations. Our advantages in a competitive market, where large players use large budgets for advertising and promotion, we consider human service. Only with the care of the client and the high quality of the service can the buyer be retained. }}

The average check in 2020 compared to 2019 increased by 17% to 4,285 rubles, taking into account the cost of delivery. The most expensive order of an individual cost 172 thousand rubles. The cost of the largest purchase among legal entities amounted to 806 thousand rubles.

In 2020, igooods began work in more than 20 cities. Russia The company's partners were retail chains AUCHAN,,. OK Globus White label delivery retailers Tape with and Globus launched. The emerging partners account for almost 30% of the total number of orders. A joint project for the delivery of products Joom with - Joom fresh has also been launched. The service reached a payback in,,, and To Moscow St. Petersburg Kazan Barnaul Belgorod several other regions. At the end of 2020, delivery is carried out from 209 hypermarkets in all cities of presence.

The company rebranded and launched a number of additional features. For example, manufacturers have the opportunity to promote the brand on the igooods site. Advertising on igooods has already been tried by about 50 manufacturers. Among the clients are companies such as Mars, Fazer, Procter & Gamble, PepsiCo, Baltika and others. In the future, igooods plans to expand its functionality from just a service for the delivery of products to an assistant in household matters.

Food delivery is just the first step in simplifying life. Help around the house is needed in many other issues, for example, in the same budget planning. Therefore, we intend to become an assistant for managing life. In general, according to our forecasts, in 2021 we will double. To do this, we will strengthen our positions in the regions, as well as open other cities and countries for igooods. Next year we plan to start working in one of the European countries. To do this, we will conduct a round of investments, which will presumably end in the second quarter of 2021, - added Grigory Kunis.

History

2025

Founder of the iGooods grocery delivery service Grigory Kunis was released after 4 months in jail

On December 8, 2025, the Petrograd District Court of St. Petersburg sentenced in a criminal case against Grigory Kunis. The founder of the iGooods grocery delivery service was released from custody in the courtroom after 4 months in jail. The punishment was imposed in the form of a fine of 350 thousand rubles. Read more here.

Founder of iGooods delivery service Kunis Grigory arrested in case of donation to extremist organization

On July 25, 2025, the Petrograd District Court of St. Petersburg arrested Grigory Kunis, co-founder and manager of the iGooods grocery delivery service. He is suspected of financing the Anti-Corruption Fund (FBK), which is recognized as an extremist organization (activities in Russia are prohibited). Read more here.

2020

Registration of the trademark "igooods help in household chores"

The igooods service registered a trademark with the Federal Intellectual Property Service (Rospatent), the image "igooods help in household chores." The patent is valid for 10 years, until April 9, 2030. Right holder - LLC "iGoodes Systems." This became known on December 11, 2020.

Application No. 2020718918 was submitted in April 2020, the service registered the stamp on December 9, 2020 (registration number state : 787786). The image in dark green corporate colors suggests an international classification of goods by categories 35.39 and 43.

Trademark registration is necessary in order to expand the functionality of igooods from just a grocery delivery service to a larger range of help with household maintenance. A number of additional services will appear inside the application, including family budget planning. Additional functions of the service for December 2020 are undergoing testing.

Moving from just a grocery delivery service to a household chores assistant is a logical step. It will be convenient for customers to go to one application and solve all household chores at once. You will not need to access third-party resources. Entrusting the management of life to a familiar brand is always easier, - said the manager of igooods Grigory Kunis.

Launch of advertising platform for manufacturers

The igooods service has launched an advertising platform for manufacturers. This became known on July 29, 2020.

Companies will be able to promote their products on the igooods site in 11 retail chains in 36 cities of Russia with a monthly audience of 600 thousand people on the site. While the service is undergoing testing, sales of some manufacturers have already grown 1.5-2.5 times.

The igooods service analyzes online sales of a product in a specific hypermarket through its platform. Data processing provides information about the dynamics of sales depending on the season and holidays, the portrait of the buyer and his habits, which helps to optimize the filling of shelves and allows you to predict sales of certain categories of goods. In the future, the manufacturer will be able to see all this analytics in his personal account on the site igooods.ru.

At the end of July 2020, the service offers manufacturers several ways to support the brand: through an advertising selection (banners of various sizes), on an advertising strip (products are marked 'advertising' over organic delivery of goods) and sampling of goods. In the future, it will be possible to promote by placing an advertising label on a product (for example, 'new' or 'hit'). As of July 29, 2020, promotion is available in the decode version of the igooods.ru website, and sampling is available in Moscow and St. Petersburg.

The gradual flow of buyers from offline to online requires additional tools to support manufacturers. More than 200 thousand are sold through the service. SKU and companies have to fight for buyers. As of July 2020, brand advertising income occupies 3% of the service's revenue, in the future we expect to increase the volume to 10%. In our opinion, this is a promising direction, manufacturers receive a high ROI. We plan to introduce advertising tools not only on the igooods.ru website, but also in the mobile version and in the service application, "said Grigory Kunis, manager and co-founder of the igooods grocery delivery service.

Over the nine months of testing the platform, the promotion was tested in various ways by about 50 manufacturers, including both international and federal Russian brands.

Rebranding: Changing logo, branded colours and values

Product delivery service iGooods on May 15, 2020 announced the launch of the rebranding process: the logo, corporate colors and values ​ ​ of the company have changed. This is just the beginning of a massive change. In the future, the brand's philosophy will be based not only on grocery delivery, but also on broader help with household chores. In particular, it is planned that the service will become a help in planning the family budget, will remind you of the timely replenishment of stocks and will become a support in solving other important household problems. The updated design was developed in collaboration with the ONY agency.

The rebranding will take place in stages. Gradually, the shape of couriers, the logo on packaging materials, the design of cabinets and equipment in hypermarkets, the design of the company's office in accordance with the updated style and color will be replaced. The service website works in an updated style, the application is also planned to be stylized in accordance with the updated design.

Hundreds of thousands of people use the iGooods service every month. It is especially important to facilitate household chores during a pandemic, when people are forced to stay at home. We are changing the service to make it more convenient and even more "human" for users. We have also developed special characters and stickers that will help express emotions and convey information without unnecessary formalism, "said Grigory Kunis, manager and co-founder of the iGooods grocery delivery service.

Hiring of Teremka, Sportmaster and Bush personnel during the pandemic

On April 10, 2020, it became known that the iGooods grocery delivery service began cooperation with a number of chain restaurants and stores under a staff exchange program during the coronavirus pandemic. The service offers to hire and train employees of companies that temporarily cannot work in their main specialty due to the closure of offline points.

At the beginning of April 2020, iGooods employs 1,500 buyers and couriers. The goal of the company is to increase the staff to 3200 people by the end of April. Employees of Teremka, Bush, Sportmaster and taxi company 068 have already switched to work at iGooods as personal buyers and couriers. The service is also negotiating with the British Bakeries, Rainbow Smile, Domovaya, Rolf, 585, Burger King, KFC, McDonalds chains.

Preserving the Teremka team is the key value of the company. We are working hard to support our employees in a challenging time, so we are looking for additional opportunities to maintain their income levels. We work directly with partner companies, one of which is iGooods. Delivery is a trend and a sought-after service, so we are glad of such symbiosis. Moreover, our employees have the opportunity to acquire other skills while remaining in the Teremka family. As of April 10, 2020, a total of 200 employees moved to partner companies in St. Petersburg, and in Russia - about 350 people, shared the director of the human resources department of the Teremok restaurant chain Olga Gerasimenko

Coronavirus contributed to the emergence of a special type of relationship between the employer and the employee - temporary employment. Thus, companies do not dismiss employees, but "transfer" them to work with a partner. As a result, the staff retains the level of income, the service can cope with the avalanche-like demand due to the pandemic, and the employer does not lose its employees. "For Bush, people are the most important part of the company. Therefore, it was critical for us to find the opportunity to work and earn money for our employees at a time when the company was limited in its activities. The process of temporary employment is still ongoing: 114 bushe employees received offers from different companies, some moved to iGooods. We concluded an agreement that employees return to the "bush" after the stabilization of the situation, all jobs remain. So far, they have agreed with partners on three months, but everyone is ready to move the deadlines both in the direction of reduction and in the direction of extension, depending on the situation, commented on Roman Pevzner, commercial director of Bushe

For faster implementation in the workflow, the service reduced and optimized the training period for employees from five to one day, developed easier-to-use software for working with orders, and introduced the position of "assistant buyer."

{{quote 'author=told the manager and co-founder of the iGooods service [[STEP Company Kunis Grigory'Grigory Kunis]]|The epidemic showed how a business can come together in difficult conditions, and how it takes care of its employees. We understood that it would be difficult for employers to send people on forced leave, and we just needed a sharp increase in staff. Literally within a week, we had to rebuild all processes. We radically changed the recruitment system, moving the selection and practical training points to the places, which significantly increased the throughput. Previously, we hired 30-40 employees per week, now the task is to switch to the volume of 500-700 people per week,}}

Plans to increase the staff of couriers and buyers by 2,000 people amid the coronavirus epidemic

On March 19, 2020, it became known that the iGooods grocery delivery service intends to increase the staff of line staff 2.6 times to 3200 employees due to the growing demand for online purchases. As of March 19, 2020, the company employs more than 600 couriers and 600 personal buyers.

We see that due to the virus, some of the people who are employed in the catering and hospitality sector are left without work. iGooods can employ 2,000 people as couriers and buyers. We will quickly train all candidates and help with obtaining a personal medical book. For those who already have them, we have prepared bonuses when going to work. We understand that some of the employees will remain with us after the epidemic, some will return to their previous jobs, complements the manager and co-founder of the grocery delivery service Grigory Kunis

Against the background of coronavirus, the demand for the delivery of products increased 4 times. Because of this, the need for buyers and couriers has increased significantly. The increase in staff will preserve the quality of the service and avoid delays in the collection and delivery of products.

In total, iGooods plans to recruit 800 couriers and 1,200 buyers in all cities of presence. Most jobs will be created in Moscow and St. Petersburg, followed by Kazan, Tver, Tula, Yaroslavl and Belgorod. Despite the fact that in more remote regions - Surgut, Barnaul and Orenburg, the growth of orders is not yet so significant, the service will also strengthen the staff.

2019

iGooods increased turnover 2.2 times to 2.6 billion rubles

IT-startup for the delivery of products iGooods in 2019 made deliveries worth 2.6 billion rubles. This is more than twice the figures for 2018 (1.2 billion rubles). The turnover was increased due to the expansion of the number of retail chains and the growth of the client base in the cities of presence. The fastest growing city in terms of the number of orders is Moscow, the capital accounted for a quarter of all deliveries.

In total, in 2019, iGooods delivered about 696,000 orders, and since the founding of the service, more than 1.2 million deliveries have been completed. In 2019, the average check amounted to 3,664 rubles, and LFL sales increased 2.2 times.

The peak of orders fell on December 30: on this day 5402 deliveries were completed. In the regions, the number of orders on holidays increased 2 times compared to ordinary days. In St. Petersburg, this figure increased 1.7 times. In total, on New Year's Eve (December 28-31), the service completed more than 17,000 orders for a total of 71 million rubles in all cities of presence.

Food leaders of the New Year's list: vegetables, caviar, meat and juices. Petersburgers preferred to cook New Year's dishes on their own, and Muscovites preferred to order ready-made cooking. Many orders met gift sets, wrapping paper and bags.

'We consider 2019 a successful year for the service. To date, 172,000 people have used the service, and applications have been downloaded more than 527,000 times. Despite the overall drop in purchasing power and revenue of offline retailers, the e-grocery market continues to grow. Last year, we focused on IT development and marketing, and also entered into a partnership agreement with the international marketplace Joom, "says Kunis Grigory, manager and co-founder of the iGooods grocery delivery service.

During the year, the networks' Magnet ',' ABC of Taste'and' Globe 'connected to the service. In December alone, out of 9 "Globes" stores, more than 8,000 orders were completed.

In total, 145 stores in 8 cities of presence are connected to delivery. In 2019, the service entered Barnaul - the easternmost city on the delivery map. The operational payback of iGooods has reached in St. Petersburg, Surgut, Orenburg and Kazan. As part of a partnership with Joom, the iGooods service attracted 325 million rubles from the Marketplace of. investments.

Joom acquired 10% of iGooods for 325 million rubles.

On August 26, 2019, it became known that the international mobile marketplace Joom and the product delivery service iGooods entered into a strategic partnership agreement: Joom acquires 10% of the shares of the management company iGooods for 325 million rubles. The transaction was closed in mid-August, the cash came in one tranche.

The turnover of the iGooods service in the first half of 2019 increased 2.5 times, the number of deliveries exceeded 1 million. Cooperation with Joom will give a powerful impetus to the development of the service. We have always been supporters of smart money, so partnership with Joom is primarily a mutually beneficial exchange of competencies. Our colleagues are represented in more than a hundred countries of the world and have more than 25 million active users per month. Together we will achieve a synergistic effect,

iGooods will direct the raised funds to expand the franchise network both in the cities of presence and in other regions. In particular, in Moscow, the service expects to increase the number of outlets by 2.5 times to 100 stores. The service plans to start cooperation with various retail chains, improve the user functionality of the site and application, strengthen marketing using online and offline platforms. In addition, the company will develop delivery in the corporate sector.

The parties also intend to launch a joint project in the field of quick local delivery of products.

Together we plan to work not only in Russia, but also abroad - primarily in European countries. For iGooods, this opens up other markets, and for us - the possibility of developing Joom as a service where you can make any purchases, including everyday ones,

Under the terms of the agreement, Joom will receive a seat on the board of directors.

We are excited to invest in iGooods and kickstart partnership and co-development. We came to this decision after a thorough analysis of the market, which showed that iGooods is an effective and promising company in its sector: both in terms of operational metrics and service quality,

Links

Link to the iGooods website