Unify Russia

In 2015 Atos purchased Unify. Since January, 2018 the Russian office Unify also was a part of local representative office of Atos.

Chief representatives in Russia

• Since January, 2018 - Edgars Puzo, the head of the Russian representative office of Atos.
• Since January 14, 2014 - Sergey Razmakhayev
• From 2012 to 2014 the CEO of the company was Sergey Rasskazov.
• From January, 2009 to April, 2011 Arseny Tarasov directed the company.

Production

The production created based on the Kalugapribor enterprise releases telephone exchanges on the basis of the purchased license.

Partner network

• Russia and the CIS countries work the 5th distributor of Unify (OCS, Netwell, Merlion, MUK, Infotel-Distribution), also in Russia 40 partners of the company work.

• Through a partner network about 80% of all products and services of Unify are on sale, and direct sales occupy about 20%.

• Unify provides to partners (and through them - to clients) service which includes not only service of the equipment and providing service packages, but also examination of the international level.

History

2020: Completion of the legal consolidation Unify and Atos in Russia

On September 11, 2020 the Atos company, the international expert in the field of digital transformation, announced completion of legal accession of Unify company.

The management made the decision on reorganization of Yunifay Kommyyunikeyshns limited liability company in the form of accession to Atos of Atos LLC. Process of a legal design of consolidation will come to the end by the end of 2020. During integration Unify will continue work as department of Atos, having saved invariable the long-term experience, resources and also structure of the sales channel.

"A legal design of reorganization of Unify is a logical and final stage of a transient period as the Unify brand already long time works as a part of group kompaniyatos. It should be noted that examination of Unify will remain at the same high level and will develop further taking into account constantly changing market demands. We are sure that, being one company, Atos and Unify will present even more interesting and unique solutions both in Russia, and at the global level" — Lyudmila Davydova, the director of the department of communication solutions of Unify in Russia and the CIS commented on process of integration of a brand into Atos.

The affiliate program and possibilities of cooperation with Unify will remain the same. As a part of Atos the brand will continue to propose integrated solutions for unified communications and joint work.

"A legal design of the consolidation Atos and Unify will not change a product portfolio of the Unify brand. In the long term merger of companies will lead to active development of new products in the field of communication services and the software and also to emergence of additional offers, technologies and new commercial transactions with partners" — Edgars Puzo, the CEO of Atos in Russia and the CIS noted.

The decision on complete merge of brands was made within the global program of step-by-step integration Unify and Atos started in 2016. Atos announced the beginning of process of legal consolidation of structures of Unify and Atos in Russia in January, 2018.

Due to the reorganization the visual component of the Unify brand will be updated. As a result of updating the usual white-green logo will be replaced with dark blue-light blue, having something in common with corporate Atos style.

2018: Consolidation with Atos in Russia

In January, 2018 the companies Atos and Unify (the Atos brand in the area SOFTWARE and communication services) announced the beginning of process of legal consolidation of the divisions of century Russia. The decision on it was made within the program of the integration started in 2016 after completion of the transaction on acquisition of Atos of Unify company. For 590 million euros Atos announced purchase of Unify in 2015. Together with Unify Atos is going to develop the integrated offers in the field of unified communications.

Due to the changes in structure of the company (legal persons of Unify in Russia) since January, 2018 Edgars Puzo, the head of the Russian representative office of Atos is appointed the CEO of Yunifay Kommyyunikeyshns.

In turn, Sergey Razmakhayev running Unify in Russia and the CIS entered a position of the deputy CEO. Also he will head the new department of the united company specializing in deliveries of software and communication services of Unify in Russia and the CIS, report the company.

The affiliate program and all procedures of interaction with a brand will be left without changes. Unify as a part of Atos continues to propose integrated solutions for unified communications and joint work.

Edgars Puzo calculates that the consolidation Atos and Unify in the long term will lead to gain of positions of the company in the field of communication services at the local and global levels and also to emergence of additional offers, technologies and commercial transactions.

2017: The memorandum of understanding with MTUCI

Cooperation of Unify and MTUCI is directed to quality improvement of professional education and employment of graduates of the university in Unify company and the organizations of partners and distributors and also on the organization of additional education of specialists in the field of communication and ICT and development of research activity.

Main directions of joint work Unify and MTUCI:

• Creation a training center (institute) of Unify based on MTUCI for training and employment of students;
• Joint work with distributors and partners of Unify;
• Creation of "job fair" based on MTUCI;
• Joint research and scientific and applied projects;
• Cooperation in the field of creation of a blockchain based on MTUCI;
• Cooperation for the benefit of participation of Unify company in a format of a National system of qualifications of Russia (communication and IT).

2014

Sergey Razmakhayev the new CEO in Russia

On January 27, 2014 the Unify company announced Sergey Razmakhayev's appointment to the CEO's position in Russia and the CIS countries. Sergey released Sergey Rasskazov from this duty.

Assignment of rights on production of office automatic telephone exchanges to the Kalugapribor plant

The German producer of telecommunication equipment Unify will assign the intellectual rights to products under a brand of Siemens to the Kalugapribor plant, affiliated with Rostec (according to Kommersant). The deal will be closed till May, 2015, after this device will begin to be issued under a new brand. The solution Unify is connected with a tendency to import substitution in the Russian Federation. Besides, Unify on new strategy will be transformed from the producer of telecommunication systems to the developer of software.

Automatic telephone exchanges under a brand of Siemens are issued at the Kalugapribor plant since 1999. Revenue of JSC Kalugapribor, according to the reporting for 2013, made 1.39 billion rubles, and net profit — 46 million rubles. The main owner of the plant — Avtomatika concern under control of Rostec. Rostec and its CEO Sergey Chemezov are in sanctions lists of the USA and the European Union, but at Unify of bans or restrictions for work with JSC Kalugapribor did not arise.

Assignment of rights on the equipment of Siemens to the Russian partner will facilitate process of its certification and will increase trust from state customers, interlocutors of Kommersant in IT market consider. In 2010 Alcatel-Lucent for the same reasons created joint venture with Rostec.

The plan of start of Unify Circuit from a cloud in the form of SaaS

Beta Unify Circuit testing (before Project Ansible) was planned for May, 2014. It was planned that more than 40 companies from around the world, including Russia will take part in it. According to plans, in the first countries the release of the commercial version of a product had to take place in October, 2014. It will be available in the form of the software as service from a cloud (SaaS) and will become for customers logical addition to already installed solutions of the OpenScape family.

2013: Renaming into Unify

On October 15, 2013 the Siemens Enterprise Communications company at the global level announced the new name - Unify.

Emergence of Unify – the response to changes which happen in the field of corporate communications under the influence of a number of trends, such as personalisation of information technologies, implementation in corporate practice of the concept of BYOD ("bring your own device"), general mobility of employees ("anywhere workers"), increase in the importance of team work. These and other factors radically change usual methods of interaction of employees and set new tasks for developers of products and services for corporate communications. The new name characterizes the main focus of Unify – development of the communication solutions meeting new realities and requirements of the market. It points to consolidation within the enterprise of all communication links, devices and applications and their deep integration into business processes and daily activity of employees.

"Implementation of a mission of Unify demanded serious conversions, including, and a brand of the company," - Hamid Akhavan, the chief executive officer of Unify told. - The brand of Siemens is many-sided, in 170 years within the uniform traditions put still by founders of corporation the set of successful businesses grew. But now for us time to develop further under a new independent brand which for 100% will be associated with innovations in the field of business communication came. Unify intends to save all achievements, traditions and values of a brand of the predecessor - reliability and security of solutions, the innovation approach, open standards - and to add this list with new characteristics: improvement of business communication, determination of a vector of market development, focus on need of users".

Next step, concept "amplifyTEAMS: increase in efficiency of team work", it was announced at the end of 2012. The company essentially changed criterion of efficiency of the work, having displaced focus from the number of ports to the interests of end users. Ansible project development – platforms for communication and joint work designed to erase borders between numerous sources of information and business applications became a new round of evolution. The first draft of the platform was for the first time submitted to the market in June, 2013 and was highly appreciated from customers, analysts and partners of the company.

Ansible task – to integrate all available communication resources of the enterprise, from infrastructure to social networks, having provided to employees the most convenient and easy way of communication. In its basis experience of users, specifics of their work and preference of these or those means of communication is put. Emergence in the market of the first Ansible components is expected in 2014. At first the platform will be available in the form of the software as service from a cloud (SaaS) and will become for customers logical addition to already installed solutions of the OpenScape family and also to alternative communications systems.

Unify completely saves structure of property, organizational and managerial structures, the current solution portfolio, the nomenclature of products. The company organized rebranding process so that to make it the most comfortable for customers. Specifics of contracts, the system of service maintenance, the structure of project teams and bank details remain invariable.

The Russian office Unify confirms all earlier stated plans for release on the market of new products, to development of a partner network, gain of the influence in the markets of the CIS and to increase in a scope of customers from different sectors of economy.

Unify provided data on results of the quarterly research "PBX/IP PBX Market" conducted by MZA, the authoritative British analytical agency in the field of IT and telecommunications. According to the results of 2013 calendar year the company continues to keep the first place in the Russian market of corporate automatic telephone exchanges in a segment from 250 ports from market shares more than 16%. 75% of Customers of Unify are included into the TOP 500 list in 90 countries of the world.

2012

Growth of turnover by 41%

Among divisions of vendor there is an office Siemens in Russia and the CIS worldwide again became one of the most fast-growing again — at the end of year growth of turnover was 41% in relation to turnover of 2011, reported CNews in the company. Based on the analytical report MZA, the producer in Russia holds the leading positions in a corporate segment from 250 ports for IP-and TDM systems.

In 2012 the company continued to invest in development of a partner network: so, the number of the authorized partners of producer reached 59 organizations, 10 of which are partners of Siemens Enterprise Communications in regions of Russia. According to the results of 2012 financial year in the company especially selected the following partners: "Telecommunications" — for the largest volume of business, "Yaroslavl IT Center" — as break of year, "Communication Service of Telecommunication" (CST) — as most active partner of year, "Active communications" — as best partner of year in a segment of SMB, Netwell — as distributor of year and Nortex Link — as best partner in the CIS countries.

In 2011 Siemens Enterprise Communications announced the movement to the strategy of geographical expansion and in 2012 actively started strategy implementation: the company opened offices in Samara and Novosibirsk, the base in Yekaterinburg and Kazan is also created. The program of cooperation with profile universities became an integral part of regional development. In 2012 the company opened training centers in Samara, Novosibirsk and Rostov-on-Don. In training centers technical specialists can be trained and improve skills in the field of corporate systems of communication on technologies of the producer.

Among the largest customers for whom Siemens Enterprise Communications and its partners implemented projects in 2012 — such companies as Sberbank of Russia, Gazprom, SO UES, Caspian Pipeline Consortium and others. In new year focus of a company performance will remain on solutions for the enterprises of fuel and energy complex and industry, public sector, metallurgy, mechanical engineering, medical and sports facilities and also at work with financial and with telecommunication companies.

Relying on universal trends in the market of telecommunications, Siemens Enterprise Communications at the global level announced the new concept — amplifyTeams which is directed to increase in efficiency of team work. Based on a research which conducted Siemens Enterprise Communications in September-October, 2012 worldwide a number of the principles which implementation will help customers to get real competitive advantage and to completely realize the potential of modern technologies in daily joint work of employees was developed, emphasized in the company.

Opening of office in Kazan

On December 11, 2012 in Kazan the new office Siemens Enterprise Communications was opened. The office in Kazan added the list of regional offices of the company which are at the moment located in five Russian cities: in Moscow, St. Petersburg, Novosibirsk, Samara and Krasnodar. It should be noted that the company is not a beginner in the market of Tatarstan – in the region there is a project within preparation for the Universiade 2013.

In the region the company will solve a problem of providing to the organizations of the state and commercial sectors of high-quality services in creation of highly reliable and economic telecommunication infrastructure. The second task — support and cooperation with the IT companies and integrators for the purpose of increase in level of competence and expansion of a portfolio of the offered equipment. And the third purpose — development of the global program of Academy of a professional training of Siemens Enterprise Communications in cooperation with Higher education institutions within which based on the Kazan national research technical university of A.N. Tupolev the authorized training center of the producer opens.

Opening of office in Novosibirsk

On July 11, 2012 in Novosibirsk the new office Siemens Enterprise Communications was opened. Entry into the regional market — a part of the global strategy directed to expansion of activity of the company in Russia. The Novosibirsk office was headed by Pashkin Evgeny, the regional representative of Siemens Enterprise Communications in Siberian Federal District and in the Far East. In the region the company will solve three main tasks. First of all, this providing state and commercial sectors of high-quality services to the organizations and solutions on creation of highly reliable and economic telecommunication infrastructure. The second task — support and cooperation with the IT companies and integrators for the purpose of increase in level of competence and expansion of a portfolio of proposed solutions. And the third purpose — development of the global program of Academy of a professional training of Siemens Enterprise Communications in cooperation with Higher education institutions within which based on the Siberian state university of telecommunications and information science (SIBGUTI) the authorized training center of the producer opens. For the purpose of stimulation of demand in the region the producer developed special programs, such as program of upgrade TradeIn/TradeUp which offers special terms of transition from the existing Siemens Enterprise Communications systems or from the systems of other producers on the latest HiPath or OpenScape platforms. Also since July 11, 2012 the special offer on acquisition of a solution package of unified communications is started. Novosibirsk became the fifth Russian city after Moscow, St. Petersburg, Krasnodar and Samara where the Siemens Enterprise Communications regional office works.

Plans for 2012: regional expansion

• Preserving of growth rate of sales.
• Increase in regional presence and entry into the new markets.
• Opening of several new representations in the largest developed regions of the country.
• Output to the market of several new products: for example, new office telephone set of a premium class.

In 2012 focus of a company performance will remain on solutions for the energentiki and oil industry, medical and sports facilities, the financial, transport and logistic companies. Siemens Enterprise Communications will continue development of the innovation complex of corporate communications, including technologies for implementation of unified communications and use of telephony in cloud infrastructure, trading solutions and the 112 systems.

In the next plans – opening of offices in Samara, Yekaterinburg, Kazan, Novosibirsk, gain of the staff of representation in St. Petersburg and Krasnodar (now in Krasnodar one person works, however in the near future there will begin work the full-fledged office). Opening of the first of these representations is expected not earlier than April – it is in many respects connected with staff shortage, i.e. to find the trained staff in regions quite difficult task. With respect thereto SEN in Russia now actively broadens the state – more than 20 vacancies are at the moment opened.

SEN has the greatest share of contracts (33%) in a public sector, the companies from the sphere of power and the industry (18%) are in the second place. In spite of the fact that in an arsenal of SEN there are solutions and for SMB companies, key customers of vendor are the companies representatives of large business, and in the near future changes of interests in this area in the company do not plan.

2011: Growth of business in Russia for 46%

According to Sergey Rasskazov, the previous development strategy of the company across Russia adopted in 2010 "was exceeded in all respects". In particular, growth of business of SEN at the end of 2011 was 46% that more than twice exceeds the average growth of the market.

In the summer of 2011 the company opened permanent democentre in which it is possible to examine and test the newest developments of the company, such as: the latest version of the convergent station HiPath 4000 and the OpenScape Voice platform, solution for unified communications of OpenScape UC Server and a cloud solution of OpenScape Cloud Solutions and also products for ensuring moblny work of employees and for work through web: OpenScape Mobility and OpenScape Web Collaboration.

Among the largest customers for whom Siemens Enterprise Communications company and its partners implemented projects in 2011, such companies as Sberbank of Russia, JSC SO UES, FNKTs of "The nursery of Hematology, Oncology and Immunology" Roszdrava, Caspian Pipeline Consortium and many others.

• In 2011 the company was going to open in Russia three new offices - in Kazan, Yekaterinburg and Sochi. According to CNews, in 2011 had to spend about 1 million euros for opening of offices and set of new employees of SEN. It was planned that new offices and new employees will be engaged in sales and client support.

2010: Sales growth for 47%

Based on 2010 turnover of the company in Russia grew by 47% in comparison with 2009.

In 2010 it was announced that Siemens Enterprise Communications takes the second place selling IP-UATS in Russia according to the research conducted by request of Siemens Enterprise Communications. IP-UATS share from the general sales of Siemens Enterprise Communications makes 69%.

Shares of the companies in the Russian IP-UATS market:

• Avaya - 33%
• Siemens Enterprise Communications — 15,7%
• Cisco - 14,4%
• Panasonic - 8,5%.

Implements the main Siemens Enterprise Communications projects in a segment of large business where on sales volumes of the PBX takes the 3rd place after the companies Avaya and LG.

From Tarasov Arseny's interview to Computerworld in September, 2010: "Three-four years ago nearly a half of the Russian income of Siemens Enterprise Communications fell on direct sales. Such model complicated an exit to public market, complicated work with partners as those were afraid of the possible competition. There was a serious conflict of interest between the staff of our partner department and a command of direct sales. Today ourselves perform deliveries only to the elected large corporate clients and operators; income from them does not exceed 20% of our turnover in Russia. The clear program for partners stimulating operation of the sales channel is formulated. It is also necessary to change an image of the company and to explain to market participants that SEN not only delivers the well-known products TDM and solutions on their basis, but also has a full range of offers in the field of IP systems, complexes of unified communications, contact centers. By our own estimates, SEN takes the second place in the Russian market of corporate telephony, conceding to Avaya-Nortel. About 85% of our sales of IP systems which, however, steadily grows fall to the share of convergent products — nearly 15%. Production expansion Kalugapribor depends on readiness of the authorities to support the Russian producers in tenders for large, including state, contracts. Increase in production will become possible when customers of Kalugapribor, and it is mainly large state structures, will begin implementation of large-scale infrastructure projects. Production capacities for this purpose are quite enough."

In the IP telephony market the company takes the leading position thanks to a flagman line under the uniform name OpenScape which provides complex voice functions in any place where there is a connection to IP network. The solutions OpenScape are a basis for business communications, support multimedia opportunities, a system of unified communications and the business processes constructed on communication transactions.

"Today we completely close a product line in a segment of telecommunications and we can propose to customers the "turnkey" complete solution from one producer: beginning from creation of telecom infrastructure based on solutions of Enterasys, finishing with cloud services which will allow our partners to offer the customers additional services" – Marina, the marketing director of Siemens Enterprise Communications in Russia and the CIS comments on Kelin. – "Also the company continues to develop the direction of software development and offers the market different means for calls to colleagues or partners from any business application by means of one click, whether it be SAP, CRM, Outlook, ERP, etc.".

2006: Start of business in Russia

In the market of Russia and the CIS as independent company Unify (before Siemens Enterprise Communications) appeared on October 26, 2006. The company was formed of department "Networks and communications" Siemens AG.