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Main article about the company: Wildberries
2023: Investing $100 million in construction of logistics center in Almaty
On February 8, 2023, it became known about the decision of Wildberries to build a logistics center in Alma-Ata and invest $100 million in it. The agreement was reached following a meeting between the head of the city Yerbolat Dosaev and the general director of the Russian company Tatyana Bakalchuk.
The latter noted that the construction of a logistics center will automatically open access for Kazakh manufacturers to markets in all regions of Wildberries' presence. Thus, by February 2023, the products of Kazakhstani manufacturers have already been presented on the marketplace site and in the near future the assortment will increase, TASS reports.
Tatyana Bakalchuk to discuss the possibility of construction logistics center on the territory of the industrial zone of Almaty]]
 | We are interested in the development of the network in the territory of even the most remote regions of Kazakhstan. Now we see that Wildberries has a lot of sellers, including women who earn on sales through our site, "Bakalchuk said. |  |
According to the press service of the Government of Kazakhstan, at the end of 2021, the turnover on the Wildberries platform amounted to 60.7 billion tenge. For 9 months of 2022, 6749 suppliers were registered. The volume of sales of goods of Kazakhstani entrepreneurs exceeded 46.2 billion tenge. The total volume of Wildberries trade in Kazakhstan is 92.4 billion tenge. This is 11.4% of the total volume of e-commerce in Kazakhstan. Growth from 2021 was 52%.
| | I watched the development dynamics of Wildberries in Almaty and Astana, the company is developing rapidly. You provide high-quality service and have occupied a worthy niche in the Kazakh market. Almaty today acts as a hub in the Central Asian region for many international organizations, so for the city it is an additional opportunity in terms of creating comfortable conditions for doing business both for local investors and for foreign ones, - said Yerbolat Dossayev.[1] | |
2022: Khorgos Sorting Centre opens
In the high season, the online platform strengthens the logistics direction, opening new sorting centers. Thus, the Wildberries facility was launched in Khorgos, Almaty region in Kazakhstan, Wildberries reported on September 16, 2022.
The Wildberries sorting centers process orders that arrive in the region and send them to the pick-up points.
The launch of new facilities will speed up the delivery of orders to customers and create new jobs. In addition, in the future, these sorting centers will begin to accept supplies from local entrepreneurs, which will allow them to optimize their own logistics costs and increase their sales in the e-commerce segment.
2021
Opening of several logistics facilities
Wildberries on November 30, 2021 announced the launch of several logistics facilities in Kazakhstan at once. This will strengthen cooperation between entrepreneurs of the two countries and speed up the delivery of orders for residents of Kazakhstan.
The distribution center opened in Almaty, thanks to which business from Kazakhstan will be able to increase its representation on the Russian marketplace, increase sales, and create jobs.
Wildberries also plans to open two more sorting centers - in Aktobe and Semey.
In 2021, the company's sorting centers in Nur-Sultan and Almaty have already been launched in Kazakhstan, thanks to which sales of local entrepreneurs through Wildberries soared by 323% year-on-year in 10 months of 2021.
Popular goods from Kazakhstan on Wildberries in 2021 were food, cosmetics, underwear, household goods and books.
The emergence of logistics centers will increase the speed of delivery of orders for residents of Kazakhstan. There will be more points of issue of orders thanks to the launch of the partner program - as of November 2021, there are already over 200 of them in the country. Entrepreneurs from Kazakhstan can independently open new points of issue with the support of Wildberries and receive income from their turnover, which reaches 5-10%.
Franchise launch
Wildberries - online retailer November 1, 2021 announced the launch of a program for the opening of branded partner points for issuing orders (PPVZ) in Belarus, Kazakhstan and Armenia. Now entrepreneurs in these countries can independently open pickup points and receive income for issuing orders: their average turnover over the year has grown 1.5 times to 4-5 million rubles a month, and the subsidy program from Wildberries will quickly recoup investments.
Anyone can open a partner point of issue with Wildberries if they have a legal entity. To do this, just register in the WB Point mobile application based on iOS or Android and provide information about the room.
PPVZ management is carried out using the WBPoint mobile application, where entrepreneurs have access to all the necessary functionality to work with orders and buyers. The partner does not even need a cash register, since all settlements between buyers and sellers are carried out online. In the updated version, registration of several legal entities for one owner's phone number has also become available.
| | Wildberries launched sales in Belarus in 2012, in 2014 - entered the market of Kazakhstan, and in 2018 - the market of Armenia. We see that the popularity of online shopping in these countries continues to grow at a rapid pace, so we plan to significantly increase the Wildberries chain of ordering points in conjunction with local businesses. By becoming the owner of a partner point for issuing orders, entrepreneurs receive a stable income thanks to the large consumer traffic of Wildberries. Every day we have over 2.3 million orders and purchasing activity continues to grow, - said the press service of Wildberries. | |
As support for its future partners - PPVZ owners, Wildberries provides subsidies in the form of increased remuneration from the turnover of the point of issue of orders in the first 4 months of operation. Also, entrepreneurs will be able to purchase furniture in installments at Wildberries for the improvement of their premises.
The company hopes that such a subsidy program will allow entrepreneurs to quickly recoup investments in the opening of the point of issue, the average payback period of which is about 3 months.
Wildberries implemented the possibility of opening partner points for issuing orders in September 2020. At the beginning of November 2021, their total number in Russia exceeds 8.5 thousand points. In October 2021, the average turnover of PPVZ increased 1.5 times compared to September and reached about 4-5 million rubles.
2019
Agreement on the construction of two large distribution centers in Kazakhstan
Minister of Trade and Integration of the Republic of Kazakhstan Bakhyt Sultanov and General Director of the Russian online retailer Wildberries Tatyana Bakalchuk signed a cooperation agreement. TAdviser was informed about this by Wildberries on August 27, 2019. The event took place at the Trade Mission of the Republic of Kazakhstan in the Russian Federation.
In accordance with the agreements of the parties, Wildberries will build 2 distribution centers on the territory of Kazakhstan, which will be located in Nur-Sultan and Almaty. Their opening will allow to create an additional 5 thousand workplaces in Kazakhstan. The area of logistics complexes will be 50 thousand sq.m. Wildberries investments in the construction of centers will exceed 5 billion rubles.
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| | We express high interest in expanding cooperation with manufacturers of Kazakhstan: the Republic successfully produces high-quality goods, which, without a doubt, will be in demand among buyers in all five countries of Wildberries presence. We are confident in the high potential of our partnership with local manufacturers, so we invest in the creation of infrastructure and educational projects in the country. It is important to note that thanks to the opening of new large distribution centers Wildberries in Kazakhstan, local manufacturers will be able to reduce their logistics costs, expand the range of goods on our website and, accordingly, increase sales, - commented on the general director of Wildberries Tatyana Bakalchuk. | |
Plan for the construction of a distribution center in Kazakhstan. Memorandum with MPSC Astana
Tatiana Bakalchuk, General Director of Wildberries online store (Vaildberriz LLC) and Kairat Kelimbetov, Manager of Astana International Financial Center, signed a Memorandum of Cooperation on August 23, 2019.
Online plans retailer to build Kazakhstan a large distribution center on the territory of the Republic. Its creation, as expected, will increase the turnover of Kazakhstan's producers, reduce the expenses of producers on, logistics expand the range of locally produced goods on the international Internet site, and also create new jobs in the republic.
The parties announced their intention to cooperate during the official visit of the delegation of the Republic of Kazakhstan under the leadership of Prime Minister of Kazakhstan Askar Mamin to the Russian Federation.
| | We are confident in the high potential of our partnership with local producers, small and medium-sized businesses of the Republic of Kazakhstan, therefore we are investing in the creation of infrastructure and educational projects that will increase the volume of sales of manufacturers of the Republic at Wildberries, "said Tatyana Bakalchuk, General Director of Wildberries. | |
The AIFC and Wildberries also agreed to promote the products of manufacturers of the Republic of Kazakhstan in the largest online store on the territory of the EAEU Wildberries and exchange experience and knowledge in the field of e-commerce.
In particular, it is assumed that the first B2B center for expertise of e-commerce Wildberries will open in Nur-Sultan, combining logistics and educational functions for suppliers. Seminars will be held here with the participation of company employees and experts from the field of retail and online trade, as well as direct acceptance of goods from local partners in 24/7 mode. E-commerce expertise centers will also appear in other cities of the Republic.
In addition, Wildberries will continue to develop in the Republic of Kazakhstan its own network of ordering points equipped with cabins with mirrors for comfortable fitting of clothes and shoes. As of August 2019, Wildberries has 129 locations in Kazakhstan. In 2019 alone, the company opened 60 points of issue of orders in the Republic.
Agreement with Kazakh Invest on opening of Wildberries Electronic Expertise Center in Kazakhstan
On July 5, 2019, Wildberries announced the conclusion of an agreement with National Company KAZAKH INVEST JSC. In accordance with the agreements reached, the Wildberries Electronic Expertise Center will appear on the territory of Kazakhstan by the end of 2019, and the enterprises of the Republic will have the opportunity to increase their sales in the developing segment of electronic commerce. In total, three sites will be opened - in Nur-Sultan, Almaty and Shymkent.
The cooperation agreement was signed between Rustam Isatayev, Deputy Chairman of the Management Board of KAZAKH INVEST, and Tatyana Bakalchuk, General Director of Wildberries. The main goal of the document is to expand the partnership of manufacturers of the Republic with the online retailer Wildberries.
| | "Kazakhstani businessmen are already engaged in online sales of clothes, accessories, cosmetics, products for motorists, books and children's goods. The launch of such a project, first of all, will allow small and medium-sized businesses to gain the necessary knowledge and tools for successful online trading, as well as expand the range of products sold. Kazakh Invest actively supports ICT projects. It is worth noting that online commerce in Kazakhstan is developing at a dynamic pace. At the end of 2018, the volume of the online trade market grew 1.5 times and amounted to 269 billion tenge, the number of buyers increased 2 times and reached 2.3 million people, " noted' Rustam Isatayev, Deputy Chairman of the Management Board "KAZAKH INVEST" | |
| | "Our online store has been operating in the Republic since 2014. We invite suppliers of Kazakhstan to cooperate, for 2019, Wildberries already presents clothes, accessories, cosmetics, products for motorists, books, children's products. The development potential of our partnership is high: the country has manufacturers of high-quality goods that, thanks to working with us, can increase their sales volumes, create new jobs and launch new brands. In the Centers for e-commerce expertise, our specialists will tell you how to do this quickly and efficiently, " noted Tatiana Bakalchuk, CEO of Wildberries | |
The main goal of the Wildberries Electronic Expertise Centers is to provide comprehensive assistance to entrepreneurs in scaling their business in the online sales market. According to Wildberries representatives, their launch will allow, first of all, small and medium-sized businesses to obtain the necessary knowledge and tools for successful online trading (training courses, photo studios), simplify interaction with the company and reduce the logistics leverage by directly accepting goods in the Centers, from where they will be redirected to Wildberries distribution warehouse complexes. The emergence of the Centers in the future will increase the volume of non-resource exports of the country thanks to the active work of Wildberries in the territory of 5 EAEU countries and the planned exit of the company to the EU.
The launch of the first Center for Electronic Expertise will take place in 2019 in the capital of the Republic - the city of Nur-Sultan.
2018: Wildberries.kz turnover grew by 65% to 13 billion tenge
In 2018, the turnover of the online store of Wildberries.kz operating in Kazakhstan increased by 65% to 13 billion tenge. The most popular products were clothes and shoes (sales share - 69%), accessories (9%), children's goods (4%), beauty goods (3%), household appliances and electronics (3%). The number of orders increased by 61% to 1.9 million units, and the number of customers - also by 61% to 164 thousand people. In total, the Wildberries chain of points of issue of orders has over 4,500 points as of July 1, 2019, 120 of which are located in Kazakhstan. In 2018, the company opened about 50 points of issue of orders in the Republic.
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