Wildberries financials

Main article about the company: Wildberries

2023

In the top 10 marketplaces of the world in terms of the number of visits

In 2023, the volume of the online retail market in Russia reached 7.8 trillion rubles, which is 44% more than in the previous year. At the same time, the number of orders increased by 78%, amounting to approximately 5.03 billion. Such data are reflected in the Data Insight report published on May 3, 2024. Read more here.

Revenue growth by 70% to RUB 539 billion

In 2023, Wildberries' revenue reached 539 billion rubles, which is 70% more than a year earlier (317.21 billion rubles). The company's net profit during this time increased by 87% - from 10.11 billion to 19 billion rubles. Such data are provided in RAS reports, which the online marketplace announced in early April 2024.

As RBC writes with reference to Wildberries materials, in 2023, the company's export revenues rose 7.5 times (to 85.2 billion rubles), from advertising services - 3.7 times (to 45.88 billion rubles).

Wildberries revenue reached 539 billion rubles

In 2023, we developed sales to the CIS countries. The growth was due to the development of logistics and an increase in sales volumes, as well as due to the low base of 2022, the Wildberries report said.

Most of the revenue - 221.6 billion rubles - in 2023 brought agency remuneration to the company. Wildberries earned 121.85 billion rubles on retail sales of goods in 2023.

RBC also drew attention to the amount of fines imposed by Wildberries on logistics partners and sellers. In 2023, the company received 4.96 billion rubles from fines, penalties and penalties under business contracts, which is several times more than a year ago at 132 million rubles).

The representative of Wildberries told RBC that in 2023 the cost of remuneration of transport partners increased significantly, this was part of a contractual relationship with logistics partners to maintain the speed and quality of the services provided. At the same time, revenue from fines and penalties under offer agreements with principals (sellers) for the year increased by 76%, to 14.9 billion rubles.

It also follows from the Wildberries documents that in 2023 gross profit rose by 89.5% compared to 2022 and amounted to 359.18 billion rubles, profit from sales increased by 39.1%, to 42.569 billion rubles. Obligations to pay excess profit tax in 2023 turned out to be equal to 769.91 million rubles.^[1]

2022

Turnover growth by 98% to 1.67 trillion rubles

Turnover Wildberries in 2022 reached 1.67 trillion, rubles which is 98% more than a year earlier. The Internet retailer announced such data on February 15, 2023.

The number of goods sold on Wildberries in 2022 increased by 81%, to 1.9 billion units. The largest sales volumes were noted in the categories of "clothes, shoes, accessories," goods of daily demand (products, goods for newborns, household products, etc.), products for home improvement and summer cottages, children's goods, household appliances and electronics. Among essential goods, sales of household products (+ 158%), health products (+ 124%) and food (+ 119%) grew at the most dynamic pace. The total number of orders on the site increased by 88% compared to 2021 - up to 1.5 billion.

The volume of marketplace investments in discounts in 2022 amounted to 249 billion rubles (38% more than in 2021). The maximum investment volume - 46.6 billion rubles - fell on December. The volume of investments in the construction of logistics centers in 2022 reached 28.3 billion rubles, increasing the area of ​ ​ warehouse infrastructure by 2 million square meters. New objects appeared in the Tula, Leningrad, Astrakhan, Bryansk, Murmansk regions, Perm, Krasnodar and Stavropol territories and other regions of the country. According to marketplace estimates, this made it possible to increase the availability of distribution centers for entrepreneurs, as well as expand the range of local products. By mid-February 2023, about 850 thousand square meters are in the process of construction. m of storage facilities in various regions of the country.

According to the Association of Internet Trade Companies, the turnover of Internet trade in Russia in 2022 increased to 4.98 trillion rubles. Thus, Wildberries accounted for about a third of this turnover.^[2]

Growth in turnover for 9 months to 1.1 trillion rubles.

For 9 months of 2022, Wildberries' turnover grew by 95% year-on-year to 1.1 trillion rubles. (GMV, turnover from sales of goods and services, taking into account returns and discounts), sales growth in units amounted to 76%. The total number of orders reached 954.7 million, 83% more than in 9 months. 2021. In the 3rd quarter of 2022, the turnover increased by 95% to 420.2 billion rubles, which became another record. The company announced this on November 3, 2022.

The largest sales volumes for 9 months of 2022 were noted in the following categories:

• Clothing, shoes and accessories (382.7 billion rubles, + 70% year-on-year)
• Goods for home and summer cottages (159 billion rubles, + 136%)
• Children's goods (117.4 billion rubles, + 59%)
• Household appliances and electronics (90.9 billion rubles, + 93%)
• Cosmetics and perfumes (90.1 billion rubles, + 94%)

Wildberries turnover in the category of household appliances and electronics for the first time exceeded the indicator of the segment of cosmetics and perfumes, which is due to the expansion of the assortment and the growth of purchasing activity on the online platform.

At the most dynamic pace for 9 months. In 2022, sales grew in the following categories:

• Smart home and safety (+ 259% yoy)
• Construction materials (+ 187%)
• Photo and video engineering (+ 181%)
• Garden machinery (+ 178%)
• Sports equipment (+ 175%)

Wildberries investments for 9 months 2022:

The online platform invested 20.8 billion rubles in the development of regional infrastructure. (construction of new logistics centers, opening of points for issuing orders)

Wildberries will invest about 9.4 billion rubles. until the end of 2022

More than 25,000 new jobs have been created Leningrad in and,,,, and Tula regions Stavropol Territory Udmurtia Moscow other regions. countries

Investments in curbing price growth and developing sales of entrepreneurs:

• Wildberries provided additional discounts on goods totaling 140.3 billion rubles to Russians at its own expense. This is 19% more than in the same period in 2021. This support measure made it possible to contain the overall rise in prices in the online segment and support Russian entrepreneurs.
• The company additionally paid 2.2 billion rubles to entrepreneurs for participating in the incentive program "Bonus for sales growth," which also made it possible to neutralize the negative impact of inflation and support sellers

Infrastructure development and protection of bona fide market participants from illegal products:

• Launch of 200,000 sq.m. of new warehouse space in Q3, improving regional logistics and improving availability of logistics facilities for local businesses
• The program of subsidizing new partner points of issue of orders has started: owners of PVZ receive increased payments up to 7.3% of the point's turnover. From mid-August to the end of September 2022, the owners of new partner pickup received over 9.5 million rubles. subsidies from the company.
• The Digital Arbitration system has significantly strengthened the protection of entrepreneurs from possible violations of their copyright by other market participants, as well as buyers - from the possible penetration of counterfeit products on the online platform.

2021

Sales growth by 2 times, up to 844 billion rubles

At the end of 2021, Wildberries almost doubled sales to 844 billion rubles. The company announced this on January 28, 2022.

Speaking of sales, the retailer is referring to the GMV (gross merchandise value) indicator. In electronic trading, this term is used to describe the total sales volume through the marketplace over a certain period of time. The revenue of the site is calculated based on payments for the provision of services and therefore differs from the amount of goods sold.

Most sales in 2021 at the Wildberries site were recorded in the category of clothing, shoes and accessories (336.5 billion rubles, an increase of 55%), in second place - children's goods (115.7 billion rubles, + 63%), in third - goods for home and summer cottages (114.6 billion rubles, + 111%). The highest sales growth rates were observed in the jewelry jewelry category (+ 304% by 2020).

The number of orders on the marketplace in 2021 reached 808.6 million (+ 146% by 2020), in total, users purchased more than 1 billion goods through the site - 81% more than in 2020.

By the end of 2021, more than 500 thousand entrepreneurs and companies were registered on Wildberries, of which 400 thousand came during 2021. The share of mobile traffic in the application was 90%. During the year, the buyer audience of the site reached 113 million users (MAU). In 2021, the company built 350 thousand square meters. m of new warehouse space, their total area exceeded 720 thousand square meters. m

As noted in a press release, the main areas of work of Wildberries last year were the development of an online platform for entrepreneurs, the digitalization of business processes and the improvement of services, as well as access to new markets. In 2021, the company entered the markets of 11 new countries, and their total number reached 19.^[3]

Growth in the turnover of franchise outlets to 81.5 billion rubles.

The turnover of franchise outlets Wildberries reached 81.5 billion rubles. in 2021

At the same time, several PVZs in Kazakhstan became the most profitable for their owners in December, the turnover of which exceeded the indicators of the most popular partner point of issue in Russia

The total number of points of issue of orders opened under the Wildberries franchise at the end of 2021 exceeded 8.5 thousand. In December 2021, this indicator updated the historical maximum reached in November 2021. For the month, sales of owners of partner points of issue amounted to 25.5 billion rubles, which is 41% more than in November 2021.

Most of the points of issue - about 6 thousand - were opened in the 4th quarter. The most popular locations were the Moscow region, St. Petersburg, Voronezh, Omsk, Perm, Rostov-on-Don, Kazan and Samara.

Leaders in sales in December 2021

• partner point for issuing orders in St. Petersburg (26.1 million rubles),
• PVZ in Grozny, Rep. Chechnya (18 million rubles),
• PVZ in Krasnoobsk, Novosibirsk region (17.5 million rubles),
• PVZ in Omsk (15.9 million rubles),
• PVZ in Angarsk, Irkutsk region (15.7 million rubles)

Wildberries implemented the possibility of opening pickup points in partnership with business in 2020, and in the fall of 2021 the program also worked for entrepreneurs in Kazakhstan, Belarus, Armenia and Kyrgyzstan.

At the beginning of 2022, over 120 franchising outlets operate outside Russia. The largest turnover of partner points of issue in December 2021 in ruble equivalent was registered in PVZ in Kazakhstan - in Almaty (30.8 million rubles) and Nur-Sultan (26.7 million rubles).

2020

Wildberries revenue doubled to 437.2 billion

In 2020, Wildberries revenue reached 437.2 billion rubles, which is 96% more than a year earlier. In total, in 2020, marketplace users bought 575.3 million goods, which is almost three times higher than a year ago.

About half of the retailer's turnover fell on the fashion segment: here sales increased by 45%, or 217.7 billion rubles. About 16% of the turnover (71 billion rubles, + 70%) was sales of the category "Goods for children." The share of the category "Goods for home and summer cottages" reached 12% (54.3 billion rubles, + 219%), the category "Electronics and household appliances" took 11% (46.6 billion rubles, + 198%) in the company's turnover, and 9% (37.7 billion rubles, + 156%) - sales category "Beauty products."

Sales in the categories "Health Products" (+ 1659%), "Garden Equipment" (+ 1140%) and "Inventory" (+ 709%), "Plumbing" (+ 627%) and "Food" (+ 605%) grew at the fastest pace in 2020.

The number of orders that buyers made on the site doubled to 323.8 million. The number of users of the online platform increased by 18 million, to 40 million people. As in 2019, buyers preferred courier delivery to receiving orders at points of issue: 93% of orders were taken by customers on their own.

The number of sellers on the Wildberries site has grown almost 5 times to 91 thousand, most of which are representatives of Russian small and medium-sized businesses, said Wildberries Development Director Vyacheslav Ivashchenko, whose words are quoted in a press release. By the end of 2019, the service had 19 thousand sellers.

Among the Russian regions, which provided Wildberries with the largest sales growth, the Republic of Ingushetia is called (an increase in comparison with the previous year - by 224%). The top three also included Chukotka (growth - 243%) and Chuvashia (growth - 185%).^[4]

Reduction in net profit by 52.1%, to 2.11 billion rubles

Net profit of Wildberries at the end of 2020 amounted to 2.11 billion rubles (according to Russian accounting standards), having decreased by 52.1% compared to 2019. This is evidenced by the data of the financial statements of Wildberry LLC (the Russian operating company for the retailer).

As noted by Interfax, in previous years, Wildberries' net profit increased. So, in 2019, it grew 2.3 times (to 4.42 billion rubles), in 2018 - 4.4 times (to 1.88 billion rubles). In 2020, profit contracted amid a slowdown in revenue growth.

The company's debt to banks in 2020 almost doubled compared to 2019 - to 32.01 billion from 17.24 billion rubles. Among the retailer's creditor banks:

• Sberbank (debt - 14.36 billion rubles);
• Alfa-Bank (6.95 billion rubles);
• Rosbank (3.4 billion rubles);
• Bank Opening"" (3 billion rubles);
• VTB (2.5 billion rubles);
• Sovcombank (1.2 billion rubles);
• OTP-Bank (0.6 billion rubles).

In 2020, Wildberries attracted new loans from Alfa Bank, Sberbank and Rosbank. It also follows from the reporting that the company's commercial expenses for the year rose by 61.7%, to 56.48 billion rubles (including personnel costs - almost twice, to 24.29 billion rubles). Management costs increased by 31.7%, to 236.9 million rubles.

Wildberries' revenue from the sale of goods in Russia in 2020 amounted to 97.15 billion rubles, from wholesale trade - 6.22 billion rubles, from the export of goods - 9.56 billion rubles, from the sale of the services of the commissioner - 22.59 billion rubles, from delivery services - 16.28 billion rubles, from other services - 17.97 billion rubles.

The cost of sales in 2020 increased by 43.3%, to 103.36 billion rubles. Profit from sales of Wildberries LLC at the end of 2020 remained at the level of 2019, amounting to 9.7 billion rubles.^[5]

Export turnover growth by 95% to 23.7 billion rubles

In 2020, the export turnover of Wildberries sellers increased by 95% year-on-year to 23.7 billion rubles, in units the growth was 138%. The company announced this on January 25, 2021.

The most popular among foreign Wildberries buyers are clothing, beauty goods, books, shoes, as well as food. The most dynamic demand in 2020 grew for health products (sales growth in units year-on-year + 1246%), jewelry (+ 1201%), baby food (+ 1187%), food (+ 852 %), sports nutrition and cosmetics (+ 793%).

The TOP-10 of the most popular goods of domestic production, which are bought in foreign countries on Wildberries, included disposable medical masks, books, dresses, T-shirts, trousers, creams, bedding, children's porridge, board games and tea.

As noted in the company, the most popular Russian goods in Poland were underwear and medical masks, in Slovakia - books and dresses. Buyers from Israel most actively purchased Russian books and beauty goods, and from Germany, where the company began work in January 2021, cosmetic care kits and board games.

The active development of Wildberries and access to new markets made it possible to expand the export potential of Russian-made products. As of January 2021, 19,300 entrepreneurs are already exporting their goods through Wildberries, over the year their number has almost tripled. We continue to actively expand the company's presence outside the Russian Federation: in the near future, Wildberries also plans to enter the markets of France, Italy and Spain, - commented Vyacheslav Ivashchenko, Development Director of Wildberries.

2019

Wildberries turnover grew by 88% to 223.5 billion rubles

In 2019, Wildberries' turnover increased by 88% to 223.5 billion rubles. compared to 2018. The most significant dynamics of sales growth was noted in the 4th quarter: turnover increased by 96% to 82.7 billion rubles, and the number of daily orders in December 2019 reached 750 thousand. The company completed 164 million orders, which is 2 times more than in 2018. In total, 226 million pieces of goods were sold (+ 111%). 75% of orders in 2019 were made from mobile devices (in 2018 - 61%).

Clothing, shoes and accessories remain the key range of Wildberries, which accounts for 67% of the company's turnover (150 billion rubles). The fastest turnover grew in such categories as tools (+ 797%), food (+ 699%), electronics (+ 558%), pet goods (+ 522%), health products (+ 284%), automotive goods (+ 256%), books and chancellery (+ 222%), sports goods (+ 152%), beauty products (+ 150%) and household goods and summer cottages (+ 138%).

The leading regions in terms of the dynamics of turnover growth at Wildberries in 2019 were the Moscow region (+ 179%), the Republic of Karelia (+ 173%), the Leningrad region (+ 168%), the Republic of Adygea (+ 121%) and the Amur region (+ 120%).

"In 2019, the number of suppliers more than 2 times increased from 9 to 19 thousand, the range expanded from 1.8 to 3.6 million SKU products, and the number of brands on the site increased from 15 to 30 thousand. The increase in the number of new suppliers on the site was facilitated by a decrease in the commission for partners from 38% to 15% and the launch of the E-Commerce Expertise Centers. In addition, one of the most important events of the year is preparation for entering a new market, the result of which was the opening of sales in Poland in January 2020 and, in fact, the creation of a new online export channel for the sale of Russian-made products, "said Vyacheslav Ivashchenko, Development Director of Wildberries.

Wildberries has increased its assortment in such categories as food, electronics and household appliances, household goods and summer cottages, pet products, sports. In the 4th quarter of 2019, the category "Beauty Products" was replenished with the well-known premium brands Clarins and SHISEIDO. Portfolio of brands in the categories of electronics, household appliances, office appliances and tools - products from Makita, Black + Decker, Sharp, Fujiifilm Instax, Epson. The company also continued to expand its range of sporting products. Among the new products: products for cycling Shimano and Scott, for skiing and hockey Fischer, Tisa and HOLMENKOL.

The category "Food" has been replenished with the popular brands Barilla, Nordic, Iberica, Heinz, Lavazza, Julius Meinl, Mars, Lipton, etc. The range of food products on Wildberries has expanded 6 times, now the site presents products from more than 1,500 brands.

In 2019, as in the previous period, buyers preferred courier delivery to receive orders at points of issue - 90% of orders were taken by customers independently to PVZ (in 2018 - 75%). The company continues to expand its own network of points of issue: in 2019, the number of pickup more than doubled to 6,300 points.

Delivery of 1.1 billion goods to customers for the year

On December 30, 2019, Wildberries summed up the first results of 2019.

According to the company, 32,000 people amounted to the number of Wildberries, in 2019 another 12 thousand people became employees of the company.

3 billion searches of buyers processed the artificial intelligence of the site and mobile application. The company delivered 1.1 billion goods to customers in 2019. The most expensive purchase was a laptop worth 250 thousand rubles, and the cheapest - a coloring book for 30 rubles.

400,000 km was the average mileage of one truck. During the day, the truck covered about 1070 km. Each car transported about 2 million pieces of goods per year.

11,000 km "reached" the customer's order from the distribution center in St. Petersburg to the point of issue of orders in Magadan. Over 8 million dresses were sold on Wildberries in 2019. 1.6 million rubles amounted to the cost of the most expensive order. The purchase was sent to Moscow, it contained sets of expensive silverware.

345 kg - the weight of the "heaviest" order for Wildberries, consisting of 23 TVs. The order was delivered to the Kaliningrad region.

2 tons of artificial decorative snow was purchased from Wildberries in 2019. The most active buyers were residents of Moscow in November and December 2019.

About 50,000 souvenirs and toys with the 2020 symbol - a mouse - were sold on Wildberries. As well as 230,000 garlands, 19,000 artificial Christmas trees and 170,000 costumes of Santa Morozov, Snow Maiden, Snowflakes and other carnival clothes.

Increase in the number of orders by almost 3.5 times to 750 thousand per day

On December 27, 2019, Wildberries reported an increase in orders in December 2019.

Buyers issued 750 thousand orders per day on Wildberries, which is almost 3.5 times more than the average in 2018. The number of goods shipped from the distribution centers of the company increased 3 times to 1.8 million units.

Wildberries has prepared in advance for the influx of buyers purchasing gifts for the New Year holidays, so all orders are delivered on the date specified when they are issued. According to the company's statistics, 80% orders are delivered within 24 hours, 99% - for free, - said the press service of Wildberries.

According to the company, the most popular purchases in December were clothes, shoes, accessories, children's goods, beauty products, electronics, household appliances and books.

In the first 3 weeks of December 2019, compared to November 2019, the leaders in the growth category of gifts for children were railways (+ 149%), designers (+ 145%), robots (+ 130%), soft toys (+ 120%), dolls (+ 118%) and doll houses (+ 108%). In addition, interest in technological toys is growing: radio-controlled cars and interactive toys (+ 174%), children's electronic drawing tablets (+ 148%).

In the category "Beauty" in this period, Russians actively purchased sets of decorative cosmetics (+ 159%), cosmetic care kits (+ 94%), perfumed water (+ 83%).

The company also notes an increase in the popularity of copters (+ 331% in the first 3 weeks of December by November), 3D glasses (+ 134%), wireless headphones (+ 131%), electric toothbrushes (+ 119%) and smartphones (+ 50%).

Sales growth for 9 months by 84% to 140 billion rubles.

Wildberries reported third quarter and nine month 2019 results on October 9, 2019. Wildberries turnover in the third quarter of 2019 increased by 92% to 55 billion rubles. compared to the same period last year. Sales for the first nine months of 2019 increased by 84% and reached 140 billion rubles.

At the fastest pace in the 3rd quarter of 2019, turnover grew in such categories as garden equipment (+ 795%), food (+ 740%), tools (+ 674%), office equipment (+ 581%), pet products (+ 555%), electronics (+ 548%), household goods (+ 374%), stationery (+ 310%), garden inventory (+ 299%) and automotive goods (+ 296%).

The top 10 most popular products on Wildberries include wireless headphones, robotic vacuum cleaners, fitness bracelets, smartphones, epilators, TVs, diapers, mascara, knife sets and electric grills.

A significant increase in sales in the third quarter of 2019 was noted in the Republic of Karelia (+ 205%), Leningrad (+ 178%), Lipetsk (+ 112%), Novgorod (+ 110%) and Moscow (+ 108%) regions.

The number of buyers from July to September 2019 doubled compared to the same period in 2018. Most customers (87%) preferred courier delivery to receive orders at points of issue.

We continue to attract new partners to Wildberries: their number increased by 40% compared to the 2nd quarter and reached 15 thousand, of which 9 thousand are representatives of small and medium-sized businesses. In September, we began cooperation with self-employed citizens - thanks to this step, more and more entrepreneurs will be able to start their business at Wildberries, and we will expand the pool of our partners and increase the assortment through exclusive products, "said Vyacheslav Ivashchenko, Wildberries Development Director.

In the 3rd quarter of 2019, international brands appeared on Wildberries. In the category "products for children," sales of products from Mothercare and Silver Cross brands started, in the category "products for beauty" - L'Occitane, Erborian, Redken brews. Brands in the Clothing and Footwear category have been boosted by brands including Marks & Spencer , Carlo Pazolini and Steve Madden. Wildberries continues to develop a line of premium products, among the new products - Baldinini, Cavalli Class, Blumarine, Sergio Tacchini.

In just three months, the number of brands in the online store increased by 5 thousand to 25 thousand units. In addition to clothing, shoes and beauty products, Wildberries has also expanded its range of DIY home products, power tools, electronics, food, children's goods, clothing and footwear.

Wildberries continues to develop its own network of ordering points with convenient fitting cabins. For 9 months of 2019, the number of PVZs increased by 2.6 thousand points to 5.5 thousand units in all 5 countries of presence. By the end of the year, Wildberries plans to increase the network by at least another 1.5 thousand to 7 thousand points.

Growth of Wildberries turnover in the 2nd quarter by 74% to 46 billion rubles

On July 3, 2019, Wildberries announced the results of the first half of 2019.

Wildberries turnover in the 2nd quarter of 2019 increased by 74% to 46 billion rubles. compared to the same period last year. Sales in the 1st half of 2019 as a whole increased by 79% to 85 billion rubles. compared to the 1st half of 2018

At the fastest pace in the 2nd quarter of 2019, turnover grew in such categories as electronics (+ 617%), office equipment (+ 581%), pet products (+ 403%), food (+ 394%), tools (+ 333%), garden equipment (+ 323%), goods for the holiday (+ 293%), stationery (+ 246%), garden inventory (+ 242%) and household appliances (+ 230%).

In the 2nd quarter of 2019, the number of our customers increased by 85%, which is due to the continuing development of the online store: expansion of the assortment, growth of our own network of ordering points. Wildberries has products in the categories of DIY, office equipment and consumables, computer components, food for a healthy lifestyle, professional cosmetics and perfumes,

A significant increase in sales in the second quarter of 2019 was noted in the Leningrad region (+ 176%), the republics of Karelia (+ 159%) and Adygea (+ 115%), Kaliningrad (+ 109%) and Vladimirskaya regions (+ 108%).

The rating of TOP-10 products, formed on the basis of Wildberries sales from April to June 2019, includes robotic vacuum cleaners, fitness bracelets, mascara, diapers, pedicure products, electric grill, knife sets, coffee machines, vacuum cleaners, children's designers.

The number of orders in six months doubled to 65 million units. Customers prefer to receive more than 80% of orders at Wildberries ordering points equipped with comfortable fitting rooms, so the company continues to develop the PVZ network.

The own network of points of issue of orders for six months increased by 1800 points and as of July 2019 has about 4700 points located in Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan.

2-fold increase in sales of cosmetic devices

The company notes that at the end of February 2019, sales of cosmetic devices more than 2 times increased: skin care devices, electric brushes for cleaning the face, peeling devices, myostimulants, nail drying lamps, manicure and pedicure devices, ultrasonic moisturizers for the skin, as well as epilators. The demand for equipment for clothing care, in particular, steamers and steam generators, has increased 1.5 times.

In 2019, the range of electronics in Wildberries will be significantly expanded: home cinemas, soundbars, audio and video systems, game consoles and games for them will be on sale. Wilbderries also notes an increase in interest in smart home products, the company plans to offer its customers even more choice.

We are expanding the range of electronics and plan to significantly increase our market share in this segment. In particular, in the plans of 2019 - to occupy a market share of about 10% of all online sales in the electronics segment. Interestingly, already 50% of purchases are made using a smartphone and 60% of our electronics buyers are fair sex.

One of the trends in 2019 will be the growing interest of buyers in digital television receivers and televisions with a DVB-T2 tuner thanks to the widespread transition to digital broadcasting.

2018

Turnover growth by 72% to 118.7 billion rubles

At the end of 2018, Wildberries turnover grew by 72% and reached 118.7 billion rubles. One of the drivers of the company's growth was a fully automated portal for suppliers suppliers.wildberries.ru. In real-time, partners can monitor major merchandise movement processes, manage sales, launch marketing campaigns, generate reports, and resolve all emerging issues with Support. Wildberries is constantly improving the interface and functionality so that the service becomes more and more convenient for partners.

As of spring 2018, Wildberries processed about 200 thousand orders per day.

Electronics sales up 458%

On February 27, 2019, Wildberries, an online retailer in Russia, reported an increase in electronics sales by 458% in 2018. The largest share in the turnover of Wildberries in the electronics segment was occupied by smartphones.

The leaders in growth were laptops (+ 3692%), gaming consoles (+ 1437%), portable speakers (973%), smartphones (+ 718%), headphones (+ 696%), e-books (+ 583% tablets), (+ 560%), fitness bracelets (+ 454%) and smartwatches (+ 392%). In addition, interest in goods smart home of the category "" is growing.

Book sales reached 1 billion rubles

Children's literature became the key driver of the segment's growth. In general, in 2018, Wildberries' turnover in the book production segment amounted to about 1 billion rubles, and the number of books sold exceeded 2.2 million units.

The main driver of growth was children's literature: 65% of sales are books for young readers. Wildberries offers buyers a large number of educational and educational aids, works on child psychology and education, pedagogy, creativity and leisure, toy books for kids, manuals for teaching reading and writing.

Some of the most popular pieces of fiction they acquire from buyers include Fried Green Tomatoes at the Half-Stop Cafe (Flagg Fanny), And Echoes Flies Through the Mountains (Hosseini H.), Servants (Stockett K.).

The most popular non-fiction publications are "Transformations. What are the usual things made of? " (Slevin B.), "Magical Cleaning. Japanese art of restoring order at home and in life "(Kondo M.)," Hygge, or Cozy Happiness in Danish "(Marie Turell Soderberg).

Fans of business works are most actively buying up two editions of Transformer (Dmitry Portnyagin), Never Give Up (Elon Musk), Assessment of Competencies by Interview: Universal Leadership (Ivanova S.).

Parents acquire the smallest readers on Wildberries "Boltushki Poems That Will Help the Baby Talk" (Aseeva I.), "Primer. We learn to read from 2-3 years old "(Uzorova O.)," Fun classes for creative boys. "

Turnover of manufacturers of the Nizhny Novgorod region - 864 million rubles

In 2018, the dynamics of sales of manufacturers in the Nizhny Novgorod region amounted to 225%, and the total turnover reached 864 million rubles. According to the company's forecasts, in 2019 the turnover of manufacturers of the Nizhny Novgorod region on Wildberries will significantly exceed 1 billion rubles due to the launch of the first Center and a decrease in the commission fee of the Internet site.

2017: The largest online retail in Russia

According to a study by Data Insight, in 2017 the company was the largest Russian online retailer.

Notes