Panasonic Rus Panasonic Rus

The Russian division of the Japanese Panasonic Corporation is one of the world's leading electronics manufacturers. Panasonic implements its ideas in the production of a wide range of goods - audio and video electronics, information and communication equipment, household appliances and components.

Panasonic products cover three main segments:

• "Audio Video,"
• "Household appliances" and
• "System Solutions"

Performance indicators

2019: Revenue decline by 15% to RUB 7 bn

At the end of 2019, Panasonic (Panasonic Rus LLC) took 26th place in TAdviser Ranking: the 50 most profitable representative offices of foreign IT companies in Russia. The company's revenue in 2019 amounted to 7,009,684 thousand rubles, which is 15% lower than in 2018.

2018: Revenue - RUB 8.2 billion

Revenue Panasonic (Panasonic Rus LLC) in 2018 amounted to 8,282,689 thousand rubles.

History

2022

Appointment of Sergey Kozhevnikov as Director of the Russian Representative Office of Panasonic

At the end of November 2022, it became known about the appointment of Sergei Kozhevnikov as the new general director of the Russian representative office of Panasonic. He replaced Hiroki Miyaji, who headed Panasonic Rus since 2019. Read more [[|here]].

The resumption of the official Panasonic online store in Russia

On September 7, 2022, the work of the official online store brand goods Panasonic Russia under the name resumes. Eplaza The project operator is Eplaza LLC under the leadership of Anton Smirnov, who previously headed Panasonic's digital innovation and direct sales in Russia. This was announced on September 7, 2022 by Panasonic representatives. More. here

2020: Technological partnership with NPT Climatika at the manufacturing plant level

On September 22, 2020, it became known that Panasonic Corporation and the Russian manufacturer of professional climate technology NPT Climatika announced the transition to a fundamentally different format of interaction - technological partnership at the level of manufacturers. Now Russian customers will have access to Japanese multi-zone VRF systems (VRF - English Variable Refrigerant Flow, "changing refrigerant flow"), fully adapted to local conditions and operational features. Read more here.

2019

Opening an online store on Tmall

On November 20, 2019, it became known that the company Panasonic Russia was opening an official store at, Tmall which is part of the joint venture. AliExpress Russia More. here

Opening an authorized Panasonic service center in CROC

CROC and Panasonic Russia, a supplier of technologies and solutions for various sectors of the Russian economy and business, have signed an agreement to create an authorized service center based on an IT company. This was reported on October 24, 2019 by the CROC company. Read more here.

Creation of the electrical equipment division of Panasonic Life Solutions Russia

On September 17, 2019, Panasonic announced the creation of an electrical equipment division in Russia. The new structure called Panasonic Life Solutions Russia focused on the development of products such as electrical installation products, switching equipment, network filters and distribution boards, as well as the distribution of these products on the Russian market. Read more here.

Hiroki Miyaji is the new head of Panasonic's Russian office

On March 28, 2019, Hiroki Miyaji was appointed CEO of the Russian representative office of Panasonic and president of the Panasonic Marketing CIS group of companies. Junichi Suzuki, who had previously headed Panasonic Russia for four and a half years, moved to the post of Chairman of the Board of Directors and CEO of Panasonic Europe. Suzuki will also maintain strategic management of the company's activities in Russia and the CIS. Read more here.

Panasonic IP Camera Production Launch in Russia

On February 11, 2019, Panasonic Russia Merlion officially launched iRU production IP of cameras at the company's facilities. At Panasonic the initial stage, it is planned to release three popular camera models here, in the video surveillances future the range can be expanded. Partners do not announce the size of investments in the project, but emphasize that the line will be able to provide operational production for specialized projects of almost any scale, TAdviser Merlion said. More. here

2017: Technical Centers Conference

On May 24-25 Minsk , the annual Conference of Technical Centers (TC) was held Panasonic with the participation of key partners of the company from Belarus and Russia Central. He Asia presented the directions for the development of Panasonic communication systems, as well as the marketing strategy for the upcoming fiscal year, taking into account the trends in the CIS telecommunications market.

Nikolay Shkolkov, Head of Marketing and Sales of Communication Systems at Panasonic Russia, in his speech paid special attention to the policy and strategy of selling solutions for large businesses. UC platform (IP-PBX) KX-NSX2000, one of the latest developments of the company, will be the main element of the company's strategy in the new year. KX-NSX2000 has a larger capacity of up to 2,000 subscribers, as well as "hot" system redundancy. The entry of this product into the Russian market allowed Panasonic to compete with existing players in the big business segment. Several projects are already being implemented on the basis of the new UC platform (IP-PBX) of the KX-NSX2000. Customers appreciated the new product for the optimal price/quality/functionality ratio.

2016: Technical Centers Conference

On May 25-26, 2016, the annual Conference of Technical Centers (TC) was held. Panasonic It was held in. The Kazakhstan conference was attended by partners of the company from Russia both CIS countries.

Panasonic Technical Center Conference Participants, (2016)

Participants are presented with the directions of development of Panasonic communication systems, marketing strategy for the coming fiscal year, taking into account the trends of the CIS telecommunications market.

One of the most important tasks of the company still sees the support and development of a large corporate segment, the growth of sales of IP solutions. In fiscal 2015, the share of IP ports in Panasonic's total communications sales increased by 5%. In the course of many large projects implemented in 2015, Panasonic solutions have successfully replaced the equipment of other vendors, due to the better price/quality/functionality ratio.

The company expects that the leading growth driver in 2016 will be the KX-NSX series IP-PBX line, its appearance on the market will take place in August 2016. The KX-NSX1000 and KX-NSX2000 models will have a larger capacity, the older one will allow connecting up to 2 thousand subscribers.

IP solutions for medium and small businesses are expected. In 2015, Panasonic strengthened its position in the terminal equipment market for cloud and software PBXs. The company increased sales of SIP phones by 10% (compared to 2014), increasing its market share in PBX-independent SIP phones from 18% to 24% (according to J &# 39; son & Partners Consulting).

The participants of the event got the opportunity to evaluate high-definition video conferencing systems (VKS). KX-VC2000 - The top model will support a connection of up to 16 points simultaneously with an extension of up to 24. It can use mobile devices running Android, iOS and Windows as terminals .

2011

Increase sales while maintaining profitability

Panasonic in 2011 and increased total sales in Russia compared to 2010 while maintaining profitability. Russia is one of the most dynamic electronics markets, so Russia and the CIS countries are among the eight key regions for Panasonic as part of a global restructuring.

Panasonic products cover three main segments - Audio Video, Home Appliances and System Solutions. For a long time in Russia, the direction of Audio Video has played a key role, but in 2012 it is planned to balance sales in all major segments in equal shares.

The Audio Video segment showed positive results in 2011, primarily due to the preservation of VIERA TV sales and the expansion of the TV line with new models with IP-TV and 3D support.

Panasonic has a stable position in the camera and camcorder markets. An important trend is the development of the strategic category of mirrorless cameras with interchangeable lenses Lumic G. In 2011, sales of this type of cameras doubled compared to 2010, the market share was 30%. Panasonic is a pioneer of the mirrorless camera category and intends to take a leading position in it due to the highest quality of new models, a wide range of lenses, as well as through a strategic partnership with the Moscow Multimedia Art Museum.

Sales continued to grow steadily in the Home Appliances segment. The category of small household appliances for the kitchen became the most successful - sales increased by 150% compared to 2010. The positive results of the "Household Appliances" segment are also due to stable growth in the segment of air conditioners. In 2012, the categories of small household appliances, beauty and health products will remain strategically important for the company. Panasonic also plans to develop the industrial air conditioning segment.

Significant sales growth in the System Solutions segment was made possible due to the high demand for plasma panels, broadcasting equipment, security systems and other products of the company. One of the reasons for the success of this area is the implementation of large-scale projects in preparation for the 2014 Winter Olympics in Sochi and the Universiade in Kazan. Sales in these categories increased by 44% (plasma screens) and 40% (security systems) compared to 2010.

• In 2011, Panasonic's share in the Russian DECT wireless phone market increased by two percent to 54% of the market. In the wired telephones and fax machines markets, Panasonic also has a leading position with a share of 35% and 73%, respectively.

Shigeo Suzuki - President of Panasonic Russia

On September 12, 2011 the president's post Panasonic Russia - the Russian division of the corporation which is the technological leader of world electronic industry - mister borrowed. Shigeo Suzuki Shigeo Suzuki will continue the work started almost two years ago by his predecessor (Junichiro Kitagawa Mr. Kitagawa moved to work in a new position at the headquarters of Panasonic Corporation in). Japan

The new president of Panasonic Russia emphasized in his welcoming speech: "Panasonic must increase the value of its brand through trust and respect for customers as an honest, law-abiding and environmentally oriented company." He also noted that the task of the Panasonic division he heads is to make every effort to achieve the corporation's global goal: to become the No. 1 Environmental Innovation Company in the electronics industry in Russia and around the world by 2018, the 100th anniversary of Panasonic. To achieve this goal, the company introduces into production and widely promotes eco-ideas that reduce the harmful impact on the environment and disseminate environmental technologies and environmental lifestyles around the world.

Within the framework of the "Environmental Declaration," adopted in 2010, the company seeks to contribute to the environmental education of the younger generation of Russia by implementing a number of educational projects for children and youth. In addition, Panasonic, the World Partner of the IOC (International Olympic Committee), actively supports the environmental programs of the Sochi 2014 Organizing Committee and jointly promotes initiatives to preserve environmental sustainability in Russia and Sochi, the capital of the country's first Winter Olympic Games. With the support of Panasonic, Russia is also building infrastructure in Sochi for the 2014 Olympic Games.

Announcement of localized Russian applications for VIERA TVs

In the fall of 2011, Panasonic introduced a number of localized Russian applications for VIERA TVs, allowing you to use the VKontakte social network and many other services, watch movies and listen to music from the Internet.

Offering energy-saving lamps

In 2011, the company introduced energy-saving lamps on the Russian market.

Participation in preparations for the 2014 Winter Olympics in Sochi

The most important priority for Panasonic in Russia is to participate in the preparations for the 2014 Winter Olympics in Sochi. The company provides Olympic facilities, including the Great Ice Palace, the Puck Ice Arena, the Sankey Luge Center, high-tech system solutions - surveillance cameras, giant LED screens. In addition, Panasonic's HD video conferencing equipment will be installed at all Olympic Park facilities, providing guests and athletes with unique opportunities to communicate.

2010

Employees of the Department of Economic Security MINISTRY OF INTERNAL AFFAIRS Russia carried out a set of measures aimed at protecting foreign investors, the Ministry of Internal Affairs said. According to its results, a criminal case was initiated against the general director of a Moscow company engaged in the provision of retail and office space for rent. According to the Ministry of Internal Affairs, he demanded Panasonic 20 million rubles from the Russian representation. for the redevelopment of the premises that the Japanese company rented from him^[1]

Investigators found that in 2004 Panasonic entered into a sublease agreement with the company of the detained businessman with an area of ​ ​ 3000 square meters. m. In the building of a large shopping center in Moscow. In 2010, the Japanese company decided to terminate the lease relationship by paying all payments stipulated by the contract. "However, the landlord made claims on the fact of allegedly illegal redevelopment of rented premises, although all repair work was carried out by organizations controlled by them," the Ministry of Internal Affairs said.

The attacker estimated the "damage" from the redevelopment at 20 million rubles. In addition, using his powers, the businessman began to impede the implementation of Panasonic's economic activities. In particular, at his direction, security officers stopped attempts to legally export goods stored in the warehouses of the shopping center.

Representatives of Panasonic filed a statement with the Department of Economic Security of the Ministry of Internal Affairs of Russia. Further negotiations took place under the control of operatives. When receiving the first part of the monetary remuneration (2 million rubles), the attacker was detained by the DEB and OBEP officers of the South-Western Administrative District in his office red-handed. The criminal case was initiated on the grounds of a crime under Part 3 of Art. 204 of the Criminal Code of the Russian Federation "Commercial bribery." Currently, the issue of choosing a preventive measure for him is being resolved and operational and investigative actions are ongoing.

The office of Panasonic Rus, the consulting and exhibition center and the Ideaplaza company store were located in the Cheryomushki shopping center at 56 Profsoyuznaya. Earlier, the company reported that the store was closed. The official website of the company refers to two Ideaplaza in Moscow - in the Dream House shopping center and the Gorbushkin Dvor shopping center.

Notes