Smorgonsky Anatoly Valeryevich

Smorgonsky Anatoly Valeryevich

Biography

Anatoly Smorgonsky graduated from Voronezh State University with a degree in Radiophysics and Electronics, then from the International Institute of Computer Technology with a degree in Finance and Credit, and also received an MBA degree from the Academy of National Economy under the Government of the Russian Federation with a degree in Marketing and Sales Management.

2004: Work at VimpelCom

In 2004, he joined the technical management of the Voronezh branch of VimpelCom OJSC. Later he was engaged in business development in the regions, as well as the launch of new products and services in Svyaznoy Moscow and Tele2 Russia.

In 2007, he returned to VimpelCom to the marketing directorate of the business segment.

In September 2009, after the merger of VimpelCom and Golden Telecom, he headed the marketing service for TV services and content and was responsible for the development of Beeline home digital television.

In August 2011, he was appointed Marketing Director of VimpelCom Moscow Region and became responsible for all segments (mass and corporate) and all business lines (mobile, broadband access and IPTV).

2012: Deputy Director General of Megafon

In January 2012, Anatoly Smorgonsky was appointed Deputy General Director of MegaFon PJSC for Strategic Development, then Executive Director for Mass Market Business Development. Since April 2015, he combined this position with the post of General Director of Yota LLC.

2013: Director of the Department at Rostelecom and Deputy General Director of Yota

2013

In February 2013, he took the post of Executive Director - Director of the Product and Marketing Department of Rostelecom OJSC.

At the end of November 2013, he was appointed Deputy General Director of Yota - Director of Operations.

"Our new shareholders - OJSC" MegaFon"- decided to keep the Yota brand, so now we are strengthening our team of professionals, - said the CEO of Yota. Igor Torgova- The main tasks of Anatoly Smorgonsky in a new post for him are to increase the efficiency of current operations and launch new products. I believe that Anatoly's experience will help us successfully solve the ambitious tasks set for the company by shareholders. "

2014: CEO of Yota

In April 2014, he was appointed CEO of Yota. Anatoly Smorgonsky's contract ended on April 28, 2015, and by mutual agreement of the parties, it was decided not to renew it, the company said. Temporarily Yota is headed by Mikhail Dubin, executive director of Megafon for business development in the mass market.

2016

3 months in Tele2 and the creation of its own company StarNet

In January 2016, Anatoly Smorgonsky went to work at Tele2, where he began to develop the direction of virtual telecom operators and partnerships, RNS reported with reference to the Tele2 press service.

On April 11, 2016, the media reported on the departure of Anatoly Smorgonsky from Tele2 after three months of work as part of the operator company^[1].

Smorgonsky's tasks included creating a "factory" of MVNO projects - a universal solution with which the creation of virtual operators on the Tele2 network platform became simple. The departure of the manager, according to media reports, is not related to the results of his activities, but the result of a reduction in budgets for the development and projects of the mobile operator.

After that, according to the Vedomosti newspaper, Anatoly Smorgonsky founded StarNet.

Development of Sberbank's strategy to launch a virtual cellular operator

On September 7, 2016, it became known about Sberbank's plans to organize its own virtual mobile operator. This decision was made after allegedly unsuccessful negotiations with MegaFon on the purchase of the Yota operator.

The organization tried to negotiate with Tele2 and MTS. Anatoly Smorgonsky, ex-director of Yota confirmed the information about the events. Experts estimated "Yota (Scartel)" at 45 billion rubles^[2]

The basic strategy of the project economy for Sberbank was calculated by Anatoly Smorgonsky, citing an informed source, the publication reported plusworld.ru. The essence of the offer: the bank has customers who use the cashback service (refund when paying for a purchase using a card). At the expense of cashback funds, the user can use free mobile communications with a certain package for a month, for example 500 MB of Internet traffic, 100 minutes of conversation and 50 SMS. If the package is used up within a month, then the payment for services will become fixed: a certain fee will be charged for each minute. At the same time, the emergence of a free mobile operator will have to stimulate Sberbank customers to switch to the use of cards and Internet banking applications.

2019: Appointment as CEO of Gett in Russia

On October 22, 2019, it became known about the appointment of Anatoly Smorgonsky as the new general director of the Russian division of the taxi ordering service. Gett He will officially take this position on December 1, 2019, and the acting in this post Maxim Zhavoronkov will return to the position of CFO.

As Kommersant writes with reference to the Kartoteka.ru 's website, Mr. Zhavoronkov has served as general director of GetTaxi Rus LLC since January 22, 2019, replacing Vladimir Ozerov.

It became known about the appointment of Anatoly Smorgonsky as the new general director of the Russian division of the taxi ordering service Gett

In an interview with the publication, Smorgonsky noted that he did not plan to change Gett's priorities, but there would be "a lot of new" in the B2B direction. His task is to make the company "attractive for investments in the Russian part," he added.

According to Renaissance Capital analyst Alexander Vengranovich, Anatoly Smorgonsky has a lot of experience behind him, and before joining Gett, he sought to work in new projects outside of traditional telecom.

Given his previous experience, the company could hire him in terms of connections for further partnerships, the expert said. He added that the need for further investment from the company will depend on its breaking even.

Gett fell out of a big competition for market share and became more of a niche player, said Alexander Chachava, managing partner of the venture capital fund LETA Capital.

They themselves designated this as their strategy. It was explained by the fact that there are not enough resources to compete with fat-owls. There will be no rapid growth in the business segment, but there are no problems with payback, he said.

According to forecasts of the Analytical Center (AC) under the government, in 2019 the volume of the Russian legal taxi market will reach 709 billion rubles. Gett accounts for about 5% of the market.^[3]

2022

Launch of RuMarket

On April 16, 2022, it became known that the general director Russian of the division Gett presented the first release of the store applications RuMarket for device infrastructure on. Android More. here The exclusive right to RuMarket belongs to JSC "," Master Thor whose general director has been Anatoly Smorgonsky since April 26, 2022.

Shareholder and CEO of the Bibi taxi aggregator in Russia

On August 9, 2022, the aggregator taxi Bibi TAdviser announced that Anatoly Smorgonsky, founder RuMarket and ex-head, would become the CEO of the company in the Russian market and shareholder. Gett in Russia

Bibi will focus on the B2B segment and plans to take a share of Gett. The main staff of the aggregator as of condition consists of employees of the Russian division of the departed Israeli company. In Bibi, Anatoly Smorgonsky will develop the Russian market.

"Our strategy is to create a custom B2B product that easily integrates with the client's internal systems or solves non-standard tasks, such as renting a premium car with a driver. Despite the fact that the company's focus is B2B, we will develop the B2C direction. The company's plans also include international expansion - the development of new markets, "said Anatoly Smorgonsky.

Anatoly Smorgonsky held the position of CEO Gett Russia for two and a half years. In 2020, the aggregator became profitable for the first time in 8 years of operation. In the past, Anatoly Smorgonsky held the position of CEO, Yota as well as leading positions in the companies "," VimpelCom"" and Rostelecom. Tele2

Notes