Lapshina Ekaterina Viktorovna

Lapshina Ekaterina Viktorovna

Biography

She graduated from the Institute of International Economic Relations (at the All-Russian Academy of Foreign Trade) with a degree in World Economy and International Trade, the Finance Academy under the Government of the Russian Federation with a master's degree in economics, received additional education at INSEAD Business School and THNK School of Creative Leadership. Certified by SMA (Certified Financial Manager, USA).

In 2004-2006, she was a senior consultant at Ernst & Young.

She was engaged in the development of microfinance services and industrial assets in Russia.

In 2010-2015, she was the Director for the Development of the Media and Telecommunications Business of Criminal Police Service Rinat Akhmetov Group in Ukraine.

Founder of the investment company Era Capital, co-founder of the OKKO online cinema.

In 2017, Ekaterina bought out the Russian assets of the Telconet fund and founded the ERA investment company, which, as of October 2020, owns a portfolio of assets in the mining sector and makes venture investments in the technology sector. Previously, Catherine was the exclusive investment consultant of the fund.

2020: Vice President for Mass Market Operations at ER-Telecom Holding

On October 19, 2020, ER-Telecom Holding JSC (TM Дом.ru and Дом.ru Business) announced the appointment of Ekaterina Lapshina to the post of vice president for mass market work.

In this position, she oversees all issues of working with B2C clients, including products, marketing, service and the development of client experience. The key task is to build unified processes at all stages of the company's interaction with customers, providing users with a qualitatively different level of client service.

The B2C Product Directorate, including Product Development Teams, Brand and Marketing Directorates, Customer Experience, B2C and B2B Tariff Policy Direction, Direction, business analysts Customer Communications Service, and Big Line (), is being taken over by the VP. data Big Data

Ekaterina Lapshina will also join the Management Board and retain the post of Member of the Board of Directors of ER-Telecom Holding JSC.

2021: Member of the Board of Directors of PJSC M.video, Chairman of the Audit Committee

In May 2021, Ekaterina Lapshina joined the Board of Directors of PJSC M.video as a non-executive director. Read more here. She was also elected Chairman of the Audit Committee.

2022: Appointment as head of "Akado"

On February 15, 2022, it became known about the appointment of Ekaterina Lapshina as the new general director of Akado Holding. Her predecessor Vladislav Yablonskikh left the company to pursue his own projects.

As Kommersant was told in Akado Holding, Ekaterina Lapshina, as head of the company, will deal with digital transformation projects for "outstripping growth in the capital's market." At the same time, she will continue to work as the first vice president of ER-Telecom Holding.

Ex-Okko owner headed Akado

Lapshina is known in the media market, and its competencies are concentrated in the field of video content, experts interviewed by the publication noted. In their opinion, the leading direction for Akado in the coming years may be the development of video content. Media content is important for subscribers who consume a lot of traffic. The provider needs to attract and retain just such clients, says Finam analyst Leonid Delitsyn. Deputy General Director of MediaHills Dmitry Kolesov linked the appointment with the need to make the company financially transparent for the new owner.

Alexey Byrdin, General Director of the Internet Video Association, called Ekaterina Lapshina "a systemic, strategically thinking manager." The head of TMT Consulting Konstantin Ankilov, commenting on the departure of Vladislav Yablonsky, told the newspaper that he initially headed the company in 2020 in order to improve its financial performance and prepare for sale.

Ekaterina Lapshina bought a number of assets, including Okko, from Telconet. In 2018, Okko joined the Rambler Group, Lapshina's company Era Capital exchanged the asset for a minority stake in the group. After Rambler's deal with Sberbank (the bank bought 46.5% in the holding), Era Capital's stake was 7%, then Rambler bought it out. Previously, Catherine was the exclusive investment consultant of the fund.

According to TMT Consulting for the third quarter of 2021, Akado ranks fourth in the capital's wired Internet market in the consumer segment with a share of 6% by revenue and 7% by number of subscribers. The total volume of the broadband access market in Moscow is 4.2 billion rubles, the subscriber base is 4.4 million people, analysts estimate.^[1]

2025

As of February 2025, Ekaterina Lapshina is an investor, entrepreneur and philanthropist, founder and CEO of the investment company Era Capital, co-founder of the Okko online cinema, co-founder of R1.

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