Tipisova Elena

Tipisova Elena

Biography

Elena Tipisova graduated from the Faculty of Computational Mathematics and Cybernetics at Moscow State University named after M.V. Lomonosov and received additional education with a degree in MBA (Master of Business Administration) at RANEPA.

She worked at Jet Infosystems and Cisco. Since 2015 - at Softline, in particular, in 2021-2023. held the position of Director of the Department of Product and Technological Expertise. In this post, she was engaged in organizing work with vendor partners of the group, including through marketing development.

Appointment as Marketing Director of Softline Group of Companies

On August 9, 2023, Softline Group of Companies informed TAdviser about the appointment of Elena Tipisova as Marketing Director. In her new position, she will continue to implement the group's built marketing development strategy.

The main task of the new marketing director will be to promote Softline Group of companies products, services and services in accordance with the adopted business development strategy. An important vector of work will be the formation of an integrated approach in the interaction of marketing with the business units of the group of companies, noted in Softline.

I am pleased to welcome Elena Tipisova to her new position. I am confident that it will be able to fully implement our marketing strategy, as well as offer a business-oriented approach in marketing. This will help her with the extensive experience and expertise accumulated over the years of work at Softline and a deep understanding of the internal business processes of our company, "said Vladimir Lavrov, General Director of Softline Group of Companies

Elena Tipisova herself added that a strong, active and initiative marketing team has already been formed in Softline, which is successfully working, taking into account, among other things, the market needs and key trends.

My main goal will not be to change existing processes, but to improve them and develop them logically from the point of view of the business component. I see great prospects for marketing promotion of Softline Group of companies, which inspire me, and I hope to convey this inspiration to a team of more than 130 professionals with whom I have to go hand in hand in a new position, "she said.

Elena Shedova, who has led Softline's marketing since 2016, left the company.