Mezentseva (Lyshnova) Maria Viktorovna

Mezentseva (Lyshnova) Maria Viktorovna

Maria Mezentseva (Lyshnova) was born in Volgograd, graduated from the Faculty of Journalism of the Moscow State Pedagogical University named after Lenin, in 2014-2015 she underwent professional retraining at Moscow State University named after Lomonosov with a degree in Text Editor for the Media. A professional PR specialist with many years of experience in large companies, government organizations, and television.

From 2007 to 2018, she worked in various positions in the media holding VGTRK. She was an author, producer, correspondent, chief editor. For more than three years, she held the position of executive producer on the Russia-24 TV channel.

From 2018 to 2019, she was the PR director of First BIT, where she assembled a team from scratch, developed a PR strategy and launched a rebranding of the company.

Then, in turn, she headed the PR teams of the subordinate Ministry of Digital Development Research Institute "Sunrise" and. FSBI "TSEKI" She led the information campaign during the "export flights" in 2020: she ran the telegram channel ": Coronavirus Flights to the Russian Federation" and managed the Public services hotline. Personally engaged in organizing the return of compatriots from the Ministry of Digital Development.

She invented and implemented the project "Public services for Parents," which in two years gained more than a million VKontakte subscribers http://vk.com/gosuslugiforparents and more than 500 thousand in Telegram https ://t.me/gosuslugiforparents, becoming the most popular state public. The project twice became a winner of the Runet Prize.

In January 2022, she headed the press service of the Ministry of Digital Development, becoming an adviser to Minister Maksut Shadayev. Under her leadership, she gathered a team of professional journalists, organizing the work of the press service like a "news agency."

Over the year, the telegram channel of the Ministry of Digital Development https ://t.me/mintsifry has grown from 1 thousand to 200 thousand subscribers. At the end of 2023, he took 24th place in the ranking of all Russian-language telegram channels in the Technologies section. In parallel, the channel for online broadcasts "Ether Ministry of Digital Development" https://t.me/mintsifry_online is developing. In the I-II square. 2023 year, the ministry topped the rating of federal departments for working on the Internet.

Photo source: Coordination Center of the Government of the Russian Federation

In 2023, she organized an information campaign to promote the international championship "Battle of Robots." Live broadcasts of the competition were watched by more than 18 million people.

In 2023-2024 held the largest sessions dedicated to digitalization at the Russia exhibition: Digitalization Day, Public services Day, Runet Day and the Digital Economy forum. The business program of events was attended by almost 10 thousand people.