Minin Alexander

Biography

He held leadership positions in the field of management and commerce of such technology companies as Acronis, Microsoft, NtechLab, SAP, Yandex, etc.

At SAP, Alexander Minin was engaged in building industry cold sales in large businesses in Russia and the CIS.

At Acronis, Alexander worked as vice president of corporate sales, his main achievement was the launch of a global cloud backup service from scratch.

After working for Microsoft for 5 years, Alexander moved from managing sales in the Central Federal District to managing corporate sales throughout Russia. As the commercial director of Yandex, Alexander was engaged in scaling the Yandex Cloud business, the result of his work was a profit increase from 1 to 8 billion rubles, as well as a two-year exit TOP-3 cloud service providers in Russia.

At NtechLab, Alexander focused on creating a new strategy and business model for the company, which contributed to NtechLab's entry into the TOP-3 of biometric technology providers in the world and x5 business growth.

2024: Softline Chief Commercial Officer

Softline Group of Companies (PJSC Softline) on July 5, 2024 announced the appointment of Alexander Minin as commercial director. The activities of the commercial director contribute to strengthening the position of the No. 1 group of companies as an IT supplier and expert in achieving technological sovereignty.

In this position, Alexander Minin focused on business transformation and profit growth, as well as on strengthening the commercial strategy of the group of companies. He will continue to build the work of Softline Group of Companies in new realities, is engaged in expanding the partner network, supporting the strategy of entering international markets, developing an expert team of sales managers, and promoting products. In addition, Alexander is working on the generation of new business areas that will contribute to an increase in the turnover of the group of companies.

I welcome Alexander Minin with pleasure as Commercial Director of Softline Group of Companies. I am sure that his expertise, a broad vision of the development of Softline Group of Companies in the Russian and foreign markets, as well as a comprehensive understanding of internal business processes will further strengthen our position. Alexander's large-scale experience in building complex sales models, as well as knowledge of all client segments and business models in the IT sphere (cloud services, SaaS, IaaS on premium products, services, etc.) is impressive and will allow us to achieve strategic goals at a confident pace, - said Vladimir Lavrov, General Director of Softline Group of Companies.

I am pleased to have joined the Softline team during a period of massive change and see many opportunities to grow and restructure the business. The geography of the presence of Softline Group of Companies covers 25 representative offices throughout Russia, and foreign offices are also actively opening. Softline's portfolio includes both its own products and services, as well as solutions from more than 5,000 vendors, various types. licensing Therefore, my more than 20 years of experience in Russian and foreign IT companies will come in handy. I am looking forward and interested to solving ambitious tasks - both in bringing new products and services to the Russian and foreign markets, and in attracting vendors and stimulating growth M&A in activities. One of my most important goals at Softline, as the largest employer, I see in the transformation of the role of sales managers into experts who have a thorough understanding of business solutions, needs and critical customer systems. I already use my experience in creating highly efficient teams in Russia and abroad in the development of the competencies of managers and leaders of the group of companies, "said Alexander Minin, Commercial Director of Softline Group of Companies.