Gingerbread Nikolay Nikolaevich

Gingerbread Nikolay Nikolaevich

Biography

He has three higher educations:

•  1989-1994 - graduated from the Moscow Automobile and Road Institute,

• 1994-1996 -   All-Russian Correspondence Financial and Economic Institute with a degree in Finance and Credit,

• 1997-1998 - Higher Commercial School of the Ministry of Foreign Economic Relations and Trade of the Russian Federation and the International University of Management (Paris) under the MBA program. He defended the degree of candidate of economic sciences at the Higher School of Privatization and Entrepreneurship.

In 1999, he received a Ph.D. in Economics from the Higher School of Privatization and Entrepreneurship. The topic of the dissertation is "Strategic management of enterprises/organizations."

Since 1992, he worked at Moscow Cellular Communications as a sales representative, then as head of the market development sector and marketing director. In October 1996, he was appointed General Director of MSS-Start CJSC (Mobile Center). Since April 1997, he served as Deputy General Director for Commerce of Moscow Cellular Communications LLP.

1999-2008: Work at VimpelCom

In May 1999, Pryanishnikov was appointed Deputy General Director, Commercial Director of VimpelCom OJSC. From October 2000 to June 2004, he worked at VimpelCom as the first vice president, commercial director. From June 2004 to April 2007, he served as executive vice president responsible for regional development, and from May 2007 to June 2008 he led all Russian operations. Since July 1, 2008 - Executive Vice President for International Business Development.

2009-2015: Microsoft

Since January 1 , 2009 - President of Microsoft in Russia, head of the Russian office of the company.

Nikolay Pryanishnikov announces the results of 2010 (amateur record)

As president of Microsoft Russia, Nikolai Pryanishnikov said that in order to improve the quality of work, users should abandon the use of older versions of programs and, especially, "curved" programs like Open Office (at the informal presentation of Microsoft Office 2010 in September 2010). "We made a strategic decision - we go to the cloud and make all our products available as cloud services. Our slogan - "We are all in" - says we are all inside the cloud and all our products inside the cloud. At the same time, we try to make sure that the client always has the widest choice: use Microsoft products based on his infrastructure or use them in the form of cloud services. There is also a third option - to use a combined approach, i.e. deploy part of the products on your infrastructure, and use part in the cloud "(December 2010).

2014: Pavel Betsis succeeds Nikolai Pryanishnikov at the helm of Microsoft in Russia

In June 2014, Microsoft expanded the powers of Nikolai Pryanishnikov, appointing him vice president for business development in Central and Eastern Europe. In his new role, Pryanishnikov focused on implementing Microsoft's new cloud leadership strategy and mobility solutions. He was responsible for technology policy, the development of Microsoft's public sector business, as well as interaction with state and public organizations and the company's contribution to the development of social initiatives.

Since July 2014, instead of Nikolai Pryanishnikov, the Russian representative office of Microsoft has been headed by Pavel Betsis

Instead of Pryanishnikov, Pavel Betsis, who previously held the position of head of business strategies in Central and Eastern Europe, was appointed president of the Microsoft in Russia since July 2014.

2015: CEO of the Russian Fitness Group

September 2, 2015 it was announced the departure of Nikolai Pryanishnikov from Microsoft. He left the corporation for the sporting business.

Nikolai Pryanishnikov moved to the Russian Fitness Group (RFG), which manages the World Class and World Class Lite fitness club chains, Kommersant reported, citing the press service of the RFG and Microsoft.

I intend to implement a growth strategy, strengthen leadership in Russia and make World Class a successful international company, "Pryanishnikov said.

Nikolai Pryanishnikov moved to the Russian Fitness Group (RFG), which manages the World Class and World Class Lite fitness club chains

Microsoft noted that Pryanishnikov helped the company achieve in Russia "significant results in business growth, an increase in customer satisfaction, as well as Microsoft's contribution to the Russian economy and the development of society."^[1]

On his Facebook * page, Pryanishnikov wrote the following on September 2, 2015:

{{quote 'Tomorrow I start a new chapter of my life. I accepted the offer to become CEO of the largest Fitness company in Russia and Eastern Europe - World Class (Russian Fitness Group).

I want to say a big thank you to all my colleagues and partners at Microsoft. It's been a super successful 7 years of my career and life. Together we have achieved outstanding results in Russia and in Central and Eastern Europe. Thank you all for your partnership, achievements and great time!

All my life I love sports, I have been fond of fitness for many years. When I became a World Class customer, I personally felt a new level of service. These are Clubs where you want to come, where you want to train and spend time and part of your life.

My new mission is to help people be healthy, beautiful and successful. I wish there were more World Class Clubs, they were closer to customers. Professionalism, service, innovation - these are our approaches to work.

For 17 years I was engaged in telecommunications, I am proud that I made cellular communication available in Russia, for 7 years I promoted new technologies, now I will make people sports and happy.

And from a managerial point of view, this is a good development. CEO of a large company, responsibility for the result to shareholders, the ability to make decisions on strategy, operations and investments.

Thank you, Microsoft, hello World Class! Forward to new peaks, life, sports, management! Do you play sports? September is a great time to start, and the right thing is to join the N1 fitness club chain.}}

In early 2024, Nikolai Pryanishnikov left World Class after the contract expired. According to him, over the 8.5 years of his leadership of World Class, 20 new clubs were built, a franchise network was developed - the company entered new cities and countries, now World Class is already an international company operating in 10 countries of the world.

The company's financial performance in terms of revenue, EBITDA and FCF is a record for our company and in the entire fitness industry, "Nikolai Pryanishnikov wrote on his page on the VK social network.

After the post about the completion of the contract with World Class, according to Nikolai Pryanishnikov, he received more than 600 thanks, words of support and wishes for further success.

2016: TAdviser interview

• Why does the ex-head of Microsoft in Russia create ERP and CRM based on 1C: an interview with World Class CEO Nikolai Pryanishnikov

2020: Nikolai Pryanishnikov robbed by cybercriminals

On February 27, Nikolai Pryanishnikov said on his Facebook page that cybercrime had been committed against him the day before. At the end of the day, he found that his credit card debt had begun to rise rapidly.

I look at the details: write-offs are going on in different amounts, and the total amount of write-offs is already 180 thousand rubles, - says Pryanishnikov.

According to him, the write-offs were, including tens of thousands of rubles, for business projects with Facebook, but Pryanishnikov claims that he did not order any projects. At one time, he did small-amount ads on Instagram several times to test the tool. The system seemed convenient: by registering a card in a Facebook business account, you can quickly promote posts. Nikolai Pryanishnikov says that he did not use this service much, but the card remained registered.

I found my Facebook business account hacked and probably advertised on different resources. Money from the card was debited..., - writes Pryanishnikov.

I had to quickly block the card, change passwords on all resources. It took a while. In addition to blocking and changing passwords, Nikolai Pryanishnikov also wrote to the bank and Facebook.

The next morning, he received a response from Facebook, where they reported that they had checked everything, confirmed that it was a fraud, and said that they would return the funds.

At the end of the message, he gave a number of personal conclusions and recommendations:

Along with the development of technology, cybercriminals are developing. Vigilance in the use of technology and finance is imperative. I will not refuse to charge the card (very convenient), but I will register a debit card, not a credit card. Accounts passwords must be used complex, periodically changed and it is advisable to use double authentication. Everyone needs to learn and know English (on Facebook I wrote immediately in Russian and English and received an answer in English).

2024

Return to IT

The president of the World Class fitness club chains Nikolai Pryanishnikov on his personal page on the VK social network on January 31, 2024 announced that he was leaving the company after the expiration of the contract, and on February 6 there he spoke about his future plans. He will develop as a professional director on the boards of technology companies.

So, he was invited to the board of directors of "a young IT company, which is already the market leader, has just successfully conducted an IPO, its capitalization already exceeds 100 billion rubles."

We plan to develop the company into a global IT giant. Interesting! - wrote Nikolai Pryanishnikov.

He clarified to TAdviser that we are talking about the Astra group of companies and the position of an independent director, a member of the board of directors.

As part of the preparation of the IPO in Astra Group, a board of directors was created, to which Nikolai Pryanishnikov was invited as an independent director. He oversees the company's strategy and development issues and sits on the board's audit committee. Today, the group relies on improving the efficiency of all business processes and further business expansion. We are confident that Nikolai's examination will help in achieving these goals, "Elena Borodkina, Deputy General Director for Economic and Financial Affairs of Astra Group, told TAdviser.

source = Page of Nikolai Pryanishnikov in the social network VK

Also, the "innovative telecommunications company," where Nikolai Pryanishnikov has been on the board of directors for several years, he was elected chairman of the committee on personnel, remuneration and corporate governance. Here we mean "Transtelecom."

In addition, in the "technology company-integrator, market leader," Nikolai Pryanishnikov was elected chairman of the board of directors. The name of this company was not disclosed due to the risk of sanctions.

In addition, Nikolai Pryanishnikov is a member of the Supervisory Board of the Association of Professional Directors of ANDA.

At the same time, as Nikolai Pryanishnikov wrote, he will consider proposals for the next executive role: he is interested in the positions of CEO, general director, executive vice president for the next 3-9 years "in promising companies, with the right mission."

I don't want to rush (there are already first proposals), you need to make the right choice, - said Nikolai Pryanishnikov on his personal page on the VK social network.

Appointment as Commercial Director of Astra Group

On July 1, 2024, Astra Group announced the appointment of Nikolai Pryanishnikov as commercial director of the company. Previously, the ex-president of Microsoft Russia headed the World Class fitness club chain.

Now we primarily work with enterprise clients, large businesses, but at the same time we already see ourselves in the segments of medium and small businesses, we are planning to enter the international market, and we are also designing an individual market for ourselves, "said Ilya Sivtsev, General Director of Astra Group, through the press service. - In this regard, global vendors have succeeded, and we are extremely interested in their experience, as well as the concept of One Microsoft. It works to centralize the process of business development and combines under one "flag" many products designed for a variety of tasks. "

source = Nikolai Pryanishnikov's page on the VKontakte social network

He added that Pryanishnikov's experience, his knowledge of the industry and a comprehensive vision of the market situation will help bring these plans to life. Experience refers, in particular, to Pryanishnikov's work at Microsoft, where he served as president of Microsoft Russia and vice president of Microsoft for Central and Eastern Europe.

The main tasks of the management, which was headed by Pryanishnikov, were called "increasing profits, identifying new markets and opportunities for growth, implementing a strategy for selling group products, overseeing GR and marketing, strengthening the network of strategic partners and building the most mutually beneficial relations with them, as well as international expansion."

I am very encouraged by the new position. I consider Astra Group to be the coolest and most promising IT company in Russia. I will make all possible (and impossible:)) efforts for its growth and transformation into an international IT leader, - Nikolai Pryanishnikov commented on his appointment.

Participation in large projects

• Implementation of a set of marketing initiatives and activities in the Moscow Cellular Communications company, which led to the growth of the company's business (subscribers, income, profit) in the crisis year 1998.
• Bringing a new product to market: "Phone in a box for $49," marking the beginning of a new era of mobile use: the transition from the perception of mobile communications as an elite type of communication to mass and affordable for everyone.
• Regional development of VimpelCom: construction, successful launch of networks and operations in more than 70 regions of Russia.
• VimpelCom is leading in terms of the number of active subscribers in 2005-2006.
• Successful launch of the Windows 7 operating system in Russia.

Family

He is married and has seven children.

Hobby

Joint sports activities with the family (visiting a fitness club with the eldest son, classes on a sports ground with the youngest, a pool with the whole family, etc.).

* Facebook's activities in Russia are recognized as extremist and banned