Spiritual Elena

Spiritual Elena

Biography

She graduated from St. Petersburg State University of Economics (SPbSEU) with a degree in Marketing, and also studied B2B marketing management at the HSE.

He has been working in marketing of IT companies since 2001.

At the company, IBS promoted management consulting and outsourcing services.

For 5 years she headed the marketing department of Asteros Group of Companies.

She led the marketing of the infrastructure direction at Jet Infosystems, where she promoted cloud technologies, DevOps and projects to create and support classic IT infrastructure for large customers.

2023: Chief Marketing and PR Officer at Linxdatacenter

Linxdatacenter on June 19, 2023 announced the appointment of Elena Dukhovskoy as Director of Marketing and PR. Elena is responsible for the development of the company's brand, increasing market fame, the launch of new cloud services and lidogeneration.

Linxdatacenter is known as a service provider for commercial data centers in Moscow and St. Petersburg. Despite the fact that the company was one of the first in the Russian market to provide IaaS services and accumulated great expertise in this direction, the key business of Linxdatacenter remained data center services. In accordance with the latest adopted strategy, the company plans to enter the top cloud providers of the Russian market in the next 5 years.

As of June 2023, Linxdatacenter is investing in the development of a cloud platform and services, expanding its line of cloud products, developing a comprehensive import-independent solution for the private and public cloud, and undergoing platform certification for compliance with various regulatory requirements. It is also planned to develop a network of its own data centers as a base for the cloud in two capitals and regions of the Russian Federation.

Strong marketing is one of the important components in achieving ambitious business growth goals. The Director of Marketing is faced with the task of significantly increasing brand fame, bringing new cloud services to the market and attracting new customers to the company. Elena Dukhovnaya has many years of experience in promoting IT brands on the Russian market and understanding the specifics of products and the industry, which is of fundamental importance in [1]. I am sure that Elena will build an effective marketing process, which will help the company make a breakthrough in the cloud market, - said Mikhail Vetrov, CEO of Linxdatacenter.

One of the priority tasks will be to rebrand the company. As early as June 2023, a marketing and PR strategy is in the process of development, within the framework of which positioning, key messages to the market and communication channels with potential customers will be adjusted.

The adopted strategy for business development and the course towards clouds require a rethinking of the company's main brand, developing other positioning and strengthening the value proposition to customers. In addition, it is necessary to build a leadership process in order to support plans to multiply business growth. For me as a marketer, this is a challenge that I accept, "said Elena Dukhovnaya, Director of Marketing and PR Linxdatacenter.