Дом.ру Business: Online communications store for business

Main article: E-Commerce

2022: Launch of the Internet store of communication services and digital services

On July 14, 2022, Дом.ру Business announced that it had presented an online store of communications and digital services for entrepreneurs and companies. This will allow visitors to the site to simply and quickly place an order, as in a regular online store, and Дом.ру Business will automate and transfer sales and work with business clients to digital channels, increase interaction efficiency, reduce service time, and improve customer experience.

A single window for ordering and online purchase of telecom solutions is available in all 567 cities and towns of the company's presence - from Vladivostok to Kaliningrad. In 2022, the operator plans to multiply the number of sales from the site through an online store.

Unlike other marketplaces selling communication services for business, where you can only leave an application and wait for the manager to contact and send a commercial offer, the Дом.ру Business online store allows you to choose, buy and plan an online connection without breaking away from workers or personal affairs. This became possible thanks to the one and a half year coordinated work of more than 100 specialists of the internal team and involved experts, including one of the main ones in the implementation of online stores for telecom operators in the world. Also, clients who took part in in-depth interviews, surveys, and focus groups became part of the project team.

The showcase presents our own services and services "Дом.ру Business" and partner solutions. You can buy online Internet for business, Wi-Fi for the guest zone, cloud PBX and video surveillance, network infrastructure, cloud services, as well as equipment: Wi-Fi routers, IP phones, video surveillance cameras. You can purchase services individually, order the necessary equipment and additional services, or choose a set of solutions taking into account the scope of the company. To do this, the online store has industry offers, for example, for HoReCa or for production and warehouse, and a special set of services for solving business problems, for example, for remote work, to help an accountant or for a marketer.

The purchase procedure does not differ from the purchase in a regular online clothing store, where it is enough to specify the size and add the items you like to the basket. In this case, you can see how the price or discount changes depending on the addition or removal of certain services from the order. In the Дом.ру Business online store, the client is clearly presented with information about prices, the availability of technical capabilities and the timing of connection.

To connect to the Internet, for example, a retail outlet or organize video surveillance in a beauty salon, an entrepreneur needs to make several clicks: fill the basket, enter the organization's data, sign an agreement, pay the bill and choose the date of connection. If technically possible, eight hours after payment of the invoice, the specialist will connect services on the site and configure the equipment.

B2B-ekommers in telecom is just beginning to develop. A business client wants to purchase telecom services online, quickly and conveniently - as in a regular online store, place an order in a few clicks, pay and receive a turnkey service with all the necessary documents. Дом.ру Business responded to this request one of the first by launching an online store of communications and services on its website. This is a sales channel and communication with customers in the corporate sector. The launch of a mobile application and a full-fledged b2b-Marketplace are planned, which will increase the audience and assortment using third-party services that solve business problems - accounting, reporting, checking counterparties, CRM and others. Entrepreneurs will be able to compare offers, choose the best prices, thereby reduce costs, increase business efficiency, focus on the development of the company, commented Elena Mandrikova, director of the federal operator of telecom services and digital services "Дом.ру Business."