Avito Advertising

2024

Growth in investment in media campaigns by 114% for the year

In 2024, brands increased investment in media campaigns in Avito by 114%, and the number of large advertisers of the site grew by 29%. The growth is due to the development of recommendation algorithms of the classification, knowledge about the interests of the audience and the emergence of new advertising formats. This was announced on February 10, 2025 by Artyom Kumpel, Senior Managing Director of Avito AdTech and Avito Services.

The top three categories of advertisers in terms of the volume of budgets for media campaigns included Real Estate, Finance and Auto. The fastest growing categories in Avito Advertising were "Work" (+ 983% YoY), "Entertainment" (+ 739% YoY), "Services" (+ 315% YoY) and "Telecom" (+ 289% YoY).

The development of Avito Advertising is a logical step in our strategy that meets the industrial trend in retail media. The multimillion-dollar audience of our online platform, as well as an understanding of its interests and needs, allow us to provide brands with potential customers. At the same time, we always put the user experience at the forefront: the advertising load on the audience does not increase, and the banners are seen by users who are more likely to be interested in the business offer, - comments Artyom Kumpel, Senior Managing Director of Avito AdTech and Avito Services.

Representatives of the largest advertising agencies confirm the trend towards an increase in the share of e-commerce sites in customer budgets.

Retail media is one of the main drivers of growth in the advertising market. Already comparable in scope to TV and digital, e-commerce has become a place for entertainment, search and acquaintance with new brands, and the time spent on retailers continues to grow while other Internet activities - social networks, instant messengers, games - lose it. In 2025, we Group4Media forecast growth of the retail media market by another 55% by 2024, thanks to the double-digit growth of GMV retailers and the expansion of niche players. Retail media investment is up 80% for the year, making it more attractive to advertisers. New advertising formats and analytics are developing that meet advertisers' expectations. Click-out formats are also growing in popularity, allowing brands to generate traffic and improve metrics, said Elizaveta Sorokina, managing director of era (Group4Media).

Add Premium Media Tools

Avito Advertising has expanded the capabilities of premium media tools. Avito announced this on December 9, 2024.

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Фото: Avito

Banners are shown at the full height of the screen laptop or monitor stationary computer in the sections and. Avito Real Estate Avito Auto

Previously, users saw premium formats on Avito's homepage in horizontal format. Now vertical banners at the full height of the screen in cards with apartments or cars are available on the site. With the tool, brands increase awareness, broaden reach and attract the attention of potential customers.