Avito Advertising

2025

Cabinet Certification

As of Avito Advertisement December 11, 2025, a free certification program is presented. It helps agencies confirm expertise in working with the office and obtain the status of a certified partner of the platform.

To apply for certification, it is enough to go through several steps: fill out a form on the site, receive confirmation from the Avito Advertising team and decide on two candidates from the agency who will take part in the testing.

Avito Advertising recommends certified partners to brands that are in search of contractors with proven qualifications.

This approach helps agencies build reputation and attract new customers, as well as participate in early testing of new advertising cabinet tools. The names and logos of certified agencies are posted on the Avito Advertising website.

The ability to launch an advertising banner through your personal account

You can run the banner on Avito's home page through the advertising office The setting takes place in a few clicks, and the banner is shown on the first screen of the site or mobile application Avito on all devices. Avito announced this on November 5, 2025.

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Фото: Avito

Previously, the banner on Avito's home page was posted through a request to the sales department. The appearance of the most inclusive format in the advertising room accelerates the launch of the campaign, and also allows advertisers to independently manage its settings.

After choosing targets, a payment model, as well as mandatory moderation, brands immediately begin to attract the attention of the multi-million audience of the site to products. You can advertise both external business sites and stores inside Avito.

To set up ads in the office, you need to select the type of campaign "Text, images," then - the format "Banner on the main one." After that, it remains to set the budget, frequency of shows and load creatives.

Cabinet availability for IP

Avito's AdTech team has expanded the advertising cabinet to launch marketing campaigns on its own. Now Avito Advertising tools are available for individual entrepreneurs. They will be able to customize and run ads to Avito's multimillion-dollar audience, flexibly manage promotions and attract leads. This meets the social mission of the platform for the development of entrepreneurship. Avito announced this on October 1, 2025.

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Фото: Avito

Online advertising has become a prerequisite for sustainable growth and development of its business. Avito's task is to make sure that businesses of any scale can solve their tasks on the site quickly and efficiently. And we see the result: in the second quarter, brand investments in media advertising in Avito increased by 93% year-on-year. To do this, we relied on the development of advertising technologies, including for individual entrepreneurs. Avito Advertising's revamped cabinet brings together accurate recommendation algorithms and access to a multimillion-dollar audience motivated by the deal. With its help, entrepreneurs can receive new customers who are more likely to make a purchase, increase sales and increase their own brand recognition, "said Yakov Peisakhzon, director of Avito Advertising.

Avito Advertising tools are suitable for solving different problems. Among them are both the growth of brand recognition and coverage, and the attraction of buyers. Entrepreneurs can lead the audience to external sites or to their own stores inside the site. At the same time, advertising is not shown to all users, but only to the most interested visitors: Avito's recommendation technologies are responsible for this. To do this, algorithms take into account information about the interests and behavior of the audience and based on it show suitable advertising.

The advertising office has a convenient structure for flexible hypothesis testing: campaigns are divided into groups, and they are divided into creatives. This allows entrepreneurs to experiment with different formats, creatives and budget volumes.

You can run campaigns in three formats. Among them: a standard static image, video ads and an interactive dynamic banner. A special tool - "Predictor" will help evaluate the results of campaigns. It preliminarily estimates the coverage and number of shows of banners or videos depending on the specified budget. When creating an advertising campaign, an individual entrepreneur will see how much less or more often their ads will be shown compared to competitors.

Labeling of creatives occurs automatically and does not affect the launch speed of campaigns: the platform is seamlessly integrated with the advertising data operator.

Add a structure for ad agencies

The office of Avito Advertising has a flexible structure for the work of advertising agencies. This hierarchy allows you to more conveniently manage campaigns of several customers at once, as well as provide them with access to advertising settings and statistics. Avito announced this on September 3, 2025.

The presented structure in the advertising cabinet can include one main - parent - account and the ability to create several subsidiaries with the option of quick switching between them. This simplifies campaign management, analysis, and optimization. With a flexible hierarchy, agency employees can more quickly assess how advertising works and how effectively the budget is spent.

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Фото: Avito

The flexible hierarchy for agencies includes several use cases. For example, an advertising agency can register an account only for itself in order to conveniently manage campaigns of different advertisers in a single window. Also, the agency can register a subsidiary account both for its business and for the client's company. In the latter case, the agency can use the advertiser's details to pay for campaigns. And when registering an account for a business client or agency, provide the advertiser with access to settings and analytics.

You can create a child account in a few clicks. Just go to the "Account" tab in the advertising office, go to the "Connections" section and click on the "Add Account" button. The contract type must then be either existing or new.

Additionally, the new tool allows you to transfer funds between accounts - from parent to child and vice versa, but within the framework of one agreement. This is convenient when the agency has many clients: each can be allocated a separate budget from the overall balance sheet.

Self-Campaign Service

Avito Advertising provides a service for self-launching campaigns. The Avito.ru (Avito, KEH eCommerce) reported this on June 4, 2025.

This is a service that combined Avito's key technologies to solve the problems of medium and large businesses. Brands can launch an unlimited number of campaigns and find potential customers among the 72 million users who come to the site to make a purchase.

This advertising office works on the basis of the auction model: algorithms take into account the advertiser's rate, the quality of creativity and the relevance of the advertising message for users. At the start, the cost of the click starts from one ruble.

The office combines the recommendation technologies of the site, tens of thousands of various targets and impersonal data on the interests of the audience. Algorithms use information about the interests and behavior of the audience, and on its basis show visitors to Avito a suitable advertisement.

At the first stage, you can launch campaigns in three formats. Among them: a text and graphics block, video ads and a dynamic HTML5 banner. In 2025, the number of formats in the advertising room will increase. Two payment models are available in the advertising office: for a thousand visible banner displays (CPM) and for a click (CPC).

2024

Growth in investment in media campaigns by 114% for the year

In 2024, brands increased investment in media campaigns in Avito by 114%, and the number of large advertisers of the site grew by 29%. The growth is due to the development of recommendation algorithms of the classification, knowledge about the interests of the audience and the emergence of new advertising formats. This was announced on February 10, 2025 by Artyom Kumpel, Senior Managing Director of Avito AdTech and Avito Services.

The top three categories of advertisers in terms of the volume of budgets for media campaigns included Real Estate, Finance and Auto. The fastest growing categories in Avito Advertising were "Work" (+ 983% YoY), "Entertainment" (+ 739% YoY), "Services" (+ 315% YoY) and "Telecom" (+ 289% YoY).

The development of Avito Advertising is a logical step in our strategy that meets the industrial trend in retail media. The multimillion-dollar audience of our online platform, as well as an understanding of its interests and needs, allow us to provide brands with potential customers. At the same time, we always put the user experience at the forefront: the advertising load on the audience does not increase, and the banners are seen by users who are more likely to be interested in the business offer, - comments Artyom Kumpel, Senior Managing Director of Avito AdTech and Avito Services.

Representatives of the largest advertising agencies confirm the trend towards an increase in the share of e-commerce sites in customer budgets.

Retail media is one of the main drivers of growth in the advertising market. Already comparable in scope to TV and digital, e-commerce has become a place for entertainment, search and acquaintance with new brands, and the time spent on retailers continues to grow while other Internet activities - social networks, instant messengers, games - lose it. In 2025, we Group4Media forecast growth of the retail media market by another 55% by 2024, thanks to the double-digit growth of GMV retailers and the expansion of niche players. Retail media investment is up 80% for the year, making it more attractive to advertisers. New advertising formats and analytics are developing that meet advertisers' expectations. Click-out formats are also growing in popularity, allowing brands to generate traffic and improve metrics, said Elizaveta Sorokina, managing director of era (Group4Media).

Add Premium Media Tools

Avito Advertising has expanded the capabilities of premium media tools. Avito announced this on December 9, 2024.

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Фото: Avito

Banners are shown at the full height of the screen laptop or monitor stationary computer in the sections and. Avito Real Estate Avito Auto

Previously, users saw premium formats on Avito's homepage in horizontal format. Now vertical banners at the full height of the screen in cards with apartments or cars are available on the site. With the tool, brands increase awareness, broaden reach and attract the attention of potential customers.