Corus Consulting: Omnichannel Instore POS

Main articles:

• Omni channel
• CRM (Customer Relationship Management System)

2021: Omnichannel Instore POS Development

Korus Consulting Group on September 28, 2021 announced that it had developed an omnichannel Instore POS omnichannel solution, which helps speed up the checkout process by at least 3 times. The app, available from the tablet, gives employees access to the product catalog, profile, and customer purchases in a single window. The tool will be useful to large retail chains, where personalized consultations are important for sales.

In retail segments, where sales are affected by the level of personalization in service, the role of a consultant is key. This applies to chains of electronics stores, home goods and repairs, clothes and shoes, jewelry, cosmetics. The employee must have a deep knowledge of the products, their characteristics, features, as well as up-to-date data on availability in a particular store. If the manager gives incomplete information on the item or looks for an answer in internal systems for a long time, the client will remain dissatisfied with the level of service or leave altogether without making a purchase.

The Omnichannel Instore POS (Point of Service) solution provides access from a tablet to all the necessary information in single window mode. The application helps sales hall managers solve a variety of tasks, from consulting the client to ordering, accelerating these processes and improving the quality of service.

To order, the consultant takes many actions: clarifies information about goods and their availability in stock, turns to colleagues to solve the most difficult issues. Omnichannel Instore POS simplifies the manager. The product card, balances, prices, analogues and current shares are displayed on the device. Using the application, a consultant can charge bonus points to the customer's purchase and send a check to the cash register for payment. Thanks to these capabilities, the process of processing the order is accelerated by at least 3 times, "said Anastasia Gusakova, director of consulting for the e-commerce direction of KORUS Consulting Group of Companies.

Omnichannel Instore POS gives the manager access to all sales channels of the network. Using the application, consultants can view data from the customer's personal account: order history, bonuses in the loyalty program and pending purchases in online channels. With this information, the employee can make a profitable personalized offer to the client and solve the problem of the abandoned basket. Also, the consultant has the opportunity to add the item that the customer likes to the shopping cart or favorites right at the point of sale if the buyer is not ready to purchase it. This opens up additional opportunities for the retailer to re-market.

The omnichannel application is embedded in the retail network IT infrastructure through APIs to communicate with other systems. Omnichannel Instore POS can be integrated with the back office, which will provide access to up-to-date information about prices and availability of goods in other stores of the network. Connecting to OMS solutions allows you to view order data. And with the help of integration with CRM, consultants will receive data about the client and will be able to register it in the loyalty program without leaving the application.

Retail, trade especially complex end-to-end sales, requires flexibility and speed. That is why market leaders have long shown interest in mobile POS services and are actively investing in them. With their help, they reduce the number of lost sales, increase the average check and provide staff with the opportunity to better serve customers, "said the Maria Bar-Biryukova deputy general director of KORUS Consulting Group of Companies. - Omnichannel Instore POS application is designed to meet the needs of large retail chains. It provides seamless customer experience and helps not just to sell the product, but to offer related products or more suitable analogues.